Tired of struggling to 'get your foot in the door'?....
“Here's How You Can Get Senior Decision
Makers From Corporations Calling YOU
to Ask For Your Help, Without Cold Calling, Endless Networking, Or
Expensive Advertising.”.
Here's why traditional prospecting
methods like cold calling WILL NOT help
you attract clients to your training or consulting business,
and what you
can do instead.
I recently got this message from one of my newsletter subscribers:
'Bernadette, I can see how your Client Magnets approach works for
selling to individuals, but I am trying to sell my training and
consulting service to corporations, and I am not sure that your
approach will work for me.'
OK, time for a history lesson!
I developed the Client Magnets approach
through my experience building a successful training business, where
over 99% of my clients were businesses.
And not just small businesses.
My client list included companies like Sony, Norwich Union, AIG,
British Telecom, Vodafone, Shell, Dun & Bradstreet and Hewlett
Packard.
And do you know how these client relationships started? In every
single case, THEY CALLED ME.
When a prospective client calls you first,
the dynamic is totally different than if you approached them.
When
people feel that they've discovered YOU, you don't encounter the
resistance that can occur when YOU approach them. Defences are down,
the buyer feels more in control of the communication.
Instead of YOU saying, 'Here's how I think I can help you' and
then having to prove your claim with lots of convincing and persuading,
the prospect is saying, 'I think YOU'RE the person who can help me.
Tell me how this works.' They are much more motivated to listen to
your answers!
Now obviously, the telephone didn't start ringing the very first
day I started my business. There were specific steps I took to generate
those sorts of enquiries from those businesses.
But whilst my training business was thriving, I noticed that the
majority of self-employed consultants I met were struggling to get
work. I remember being puzzled the first time I heard about 'feast
or famine', because that really wasn't my experience. I had a steady
stream of qualified prospects knocking at my door month in and month
out.
So I started wondering, why was attracting business so effortless
for me, whilst it was such an uphill struggle for them?
Why were they battling to even get their foot in the door, whilst
doors were swinging open for me? Why were the very same people who
were calling to hire me, refusing to even take a call from the struggling
consultant down the road?
It wasn't talent. I recognised that many of these
consultants were more talented than me.
It wasn't experience. Many
of them had far more business experience than I did.
It wasn't time. The bulk of my time was spent serving
clients. I didn't have time to go to networking meetings or make
cold calls. Meanwhile those consultants had far TOO much time on
their hands, yet they couldn't get enough paying clients.
It wasn't hard work. Some of those consultants were working really
hard to try to get seen by the key decision makers. Frantically making
cold calls, sending introductory letters, even spending money they
couldn't afford on glossy brochures. (I'm pleased to say I never
had a glossy brochure!)
It wasn't technology. I attracted a
great deal of this business WITHOUT having a website, or even an
email newsletter. Most of the enquiries I was generating were coming
in by phone.
So what was the difference between us?
The main difference between us was that I had developed a marketing
system that made me visible to those people who could most benefit
from what I had to offer. And then encouraged and rewarded those
same people for contacting me.
And made it possible for those people to become paying clients
without me having to spend hours in meetings, writing proposals or
haggling over fees.
So whilst people with more talent and experience were being kept
out in the cold, I was attracting enquiries from motivated buyers
who were pre-sold and keen to hire me.
If you've been thinking that the Client Magnets approach doesn't
apply for people selling to businesses, please know that the techniques
and approaches I teach today were tested and refined in a business-to-business
market well before I started sharing them through this website.
But the message I received from the above reader made me realise
that up until now I haven't laid out an explicit blueprint for using
the Client Magnets approach to attract corporate clients.
So I've decided to do something about that.....
How to Magnetically
Attract Corporate Clients
I recently hosted an exclusive Masterclass
called 'How to Magnetically Attract Corporate
Clients'. If you missed
it, I'm sorry because I won't be running it again.
But, if you act fast, you can still get a copy of the transcript,
recording and access to the very same resources as the satisfied
participants above.
This Masterclass is only for people who are selling
to businesses and want to discover:
 |
the 4 things you
must NEVER do if you want to attract corporate clients |
|
3 marketing techniques you are
probably already using - and why they are hurting your business |
|
Describe the positive changes
you bring to your clients, rather than just list your qualifications |
|
One simple change that will transform
you from 'unwelcome pest' to 'invited guest'! |
|
If you are asking "how do
I get through the gate keeper to the decision-maker?" you
are asking the wrong question! Instead your goal should be to
get the decision makers to reach out and talk to you. This masterclass
will show you how. |
|
How to secure meetings with decision
makers without cold calling |
|
How to have 'ready-to-buy' prospects
calling you |
|
How to quickly get known as the
expert on a certain topic - even if you're just starting out |
|
How to set up an 'auto-pilot'
prospecting system that automatically attracts and qualifies
prospects so that.... |
|
You spend your valuable time
dealing with prospects who are serious and qualified |
….and much more.
|
