Posts Tagged ‘automated sales’

List and analyze your core competencies, then meet with a business partner, coach or mentor and work through the same process.

One of the reasons business owners find it so hard to implement systems in their business is that they don't really know what's contributing to the end results. Do you know what your core competencies are? Do you give yourself enough credit for what you bring to your business?   What are the things that you are doing in your business that you could replicate with a system?

Finding Core Competencies

One of the exercises I do in my workshops is to pair people up. I do this so that they can begin to discover what their core competencies are. Experience has taught me that you won't know what to systemize unless you know what is contributing to the end results of your business. People often overlook everything that is involved and this is where it is helpful to get an outside perspective. You need someone to ask you the right questions so that you can pin point core competencies. You can also do this exercise with a personal coach or mentor.

Recently I worked with a client that wasn't sure how to implement systems in her business. We were talking about the 80/20 principle. I asked her just how much information that she covered in a session was the same with every client. Was it possible that 80% was basically being repeated for every client and that only 20% of what she was doing was being tailored to the individual? When she had a closer look she realized that this was true. Taking that core competency we then started to look at ways to communicate that 80% of information to her clients without her physically having to be there. We settled on the idea that she should record a tele-seminar. This would have more than one benefit. She could invite clients to tune in live to the tele-seminar. But for those that couldn't make the live seminar the recording would be available for download on her website. In this way her clients were still getting access to the information but there was less involvement on her side.

4 Steps for Finding Core Competencies:

#1 Reflection: Take some time to reflect on what you are doing in your business.   What actions or tasks are contributing to the end result?

#2 List & Analyze: Make a list of everything you do on a daily or weekly basis and then analyze this in terms of the end result.

#3 Get Perspective: Sit down with a business partner, coach or mentor and work through the same process.   Often an outside perspective will highlight things you haven't thought of.

#4 Systemize and Automate: Once you have your list, try to think of ways in which you could systemize these core competencies.   Specifically be conscious of how you can automate processes so that there is less personal involvement on your part.

To create systems for your business you first need to understand what you are doing that is ultimately contributing to the end result. What is actually feeding your customers information and bringing in the sales? Once you know what these things are you can start to find ways to automate the process.

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Automating your client acquisitions can facilitate sales 24/7.

Do you have a system, automated or otherwise that helps you to generate your sales? Or is it more like a haphazard combination of luck and personal contacts? Do you go by the belief that it's being at the right place at the right time, or knowing the right person? Is your sales strategy kind of random where you simply follow whatever opportunity or lead comes your way? And is there not a smarter way you could be working?

Let your Business work for you

Mary is a client of mine that had been putting a lot of personal effort into her business. She was frustrated because it just seemed like a lot of hard work for very little reward. Then she heard about a workshop I was running on building an information empire and signed up for it. She was sold on the idea of making your business work for you and getting sales in, even when you're out of the office.

Following the workshop Mary was diligent about developing a website and products that she could sell online. When I interviewed her on one of my teleseminars,   I asked her what the best part of her business was. What did she enjoy the most? She said that she had to admit it was seeing the sales come in. Knowing that whether she was sleeping, away on holiday or busy writing her next newsletter, sales were still being made. She didn't need to be there actively doing the selling. Her client acquisitions could happen automatically.

Mary still recalls the morning when her first sales came through. When she switched on her computer for the day, there they were, already in her inbox and the money was in the bank. Those client acquisitions had happened while she was sleeping and enjoying breakfast with her family. For me automated client acquisitions are an integral part of my business. I know that while I am on a workshop, consulting with clients or even on an aeroplane heading somewhere, the sales are still coming in. And this is all made possible by having systems in place so that my business works for me.

Why Automate your Client Acquisitions?

•       The more systems you have in place, the more your time is freed up to focus on what you love doing. You are not tied down to your business.

•       To enjoy business success you need a steady stream of sales coming in on a daily, weekly and monthly basis. It makes sense therefore to automate part of the process.

•       Automating your client acquisitions means that you can serve more clients more effectively with less effort, and make more money in the process.
•       Automating your client acquisitions allows you to be more competitive in the corporate market.

Putting systems in place is an integral part of creating an information empire. It is effective systems that will help you achieve your goal of making more money with less effort. Automating your client acquisitions can facilitate sales 24/7 so that it is your business working for you, instead of you working for your business.

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