Attention Event Promoters, Conference Organisers and Anyone Who Wants to Make Money From Seminars, Workshops, Training Courses, Teleseminars or Conferences:

"Here's how to ensure that your next event is a 'SOLD OUT' success - without spending a fortune on promotion"

You're about to discover how to 'fill the room' with less stress and effort ...

Dear Friend,

Have you done this? You go to an event, do a quick head count, multiply it by the ticket price and think - hey, this organisation is really raking it in, this looks like a great way to make some money! I think I'd like to profit from promoting my own events…

The fact is, promoting events can be highly lucrative IF you know what you're doing.

The bad news is…most people underestimate what it takes to fill the room. And if that weren't enough, if you aren't privy to how money is really made in the event business, you will leave a ton of profits on the table.

What you DON'T see while you're counting heads…

Hosting a successful event may look easy, but just like a swan gliding gracefully across a lake, you don't see the frantic effort and activity that goes on under the surface, or behind the scenes.

To the uninitiated, it might look like 'there's nothing to it', but as many 'would-be' promoters have discovered, filling the room is not as easy as it looks.

Even seasoned direct response marketing pros consider live events to be one of the most challenging products to sell.

That's why, despite the huge opportunities, the people who have really profited from promoting their own events consistently over time are few and far between. Think about it. How many people do you know who are consistently making real profit from running their own events? How many of them can rely on this as a stable and predictable source of income month after month? And even if you do know of someone who is, are they willing to share their secrets with you?

But now there's good news! ...

'Meet the woman who makes as much as $77,519.24 in a single weekend - and is willing to show you how she does it ...'

Because I am one of the few who DOES consistently make real profit from promoting my own events, and now I'm ready to show you how to do the same. My name is Bernadette Doyle, and I've been promoting my own events since 1996. My events sell out weeks, sometimes months, in advance. Even better, I know how to leverage this income stream into additional revenue opportunities.

I'm not claiming any special genius, it's just that I lucked upon a system that really works. Whenever I have an event to promote, I follow the system, and my event fills up fast.

I've made as much as $77,519.24 in a SINGLE WEEKEND from just one event, and this system works no matter who you're selling to or what type of event you are promoting.

PROOF!


$46,911.17 in sales for a recent workshop in just 9 weeks

I've successfully promoted seminars to corporate employees, such as BT, Trusthouse Forte, BUPA, Dun & Bradstreet, Vodafone.


A 'national roadshow' that generated $70,842 in just one month
and eventually took over $373,208 in revenue

But don’t think this system only works for businesses!

I’ve also used this proven system to promote training courses to small business owners, even personal development workshops to individuals.

MORE PROOF!


Here’s a course I promoted to complementary health practitioners.
120 people registered, paying $197 to attend


This is an example of a one-off personal development course.
40 people paid $302 each to attend this two-day workshop

Whoever you are promoting your event to, this system works.

I've used my system to promote 1 day seminars, 3 day workshops, 10 day training courses, conferences and even teleseminars.


I used this system to sell out a 90 minute teleseminar at $197 per person in just one day
(and made an additional $7522.89
from selling the transcript and recordings)

But don't think these techniques only apply off-line. I promote many events ONLINE too.


Here's an example of a one-day training course I ran almost every month
from January 2005 - May 2006. Every single date SOLD OUT!



...and here's an example of my most recent promotion - a 3 day workshop at $2,234.20 per head.
This one SOLD OUT 5 weeks in advance!

BOTTOM LINE: Whatever event you are planning - this system will help you to get 'cheeks on seats'.

And now I'm ready to share my system with you.

Now you can discover…

The Right (and the Wrong) Way to Promote
Successful and Profitable Seminars,
Workshops and Training Courses

I've created a resource called 'How to Make Money Marketing Seminars, Workshops and Training Courses' that gives you a step-by-step formula for running events that sell out, time after time (even if you're starting from scratch). It's totally different than anything else on marketing events you've seen. This is a marketing formula that it took me years to develop and fine tune. I've poured over 11 years of experience running profitable seminars into an easy to follow plan that you can use to start making money from your events immediately.

In 'How to Make Money Marketing Public Seminars, Workshops and Training Courses', you will discover:

The TRUTH About Marketing Profitable Events

  • Where the REAL money is made in event promotion (the answer may surprise you)
  • The Secret Of Turning A Profit Every Time
  • The 4 Variables That Contribute To Overall Profits. Do You Know What They Are And How To Use Them To Your Advantage? (You will after reading this manual)
  • The Sure Fire Formula For Losing Money On Promotion And How To Avoid It!

How to Identify Topics That Will Sell

  • How To Spot A 'Hungry Crowd' For Your Events
  • 7 Key Questions You Must Ask To Test Whether You Have Really Found A 'Hungry Crowd'
  • The Real Reason Why People Actually Register For Events - Ignore This At Your Peril
  • The Secret Of How To Get Your Events To Sell Out - Every Time!
  • What Response Rates Can You Expect From Your Marketing Efforts?
  • Which Length Of Programme Will Sell Best: Half Day, One Day, Two Day Or Longer?

Pricing For Profit

  • How to Choose The Best Price For Maximum Registrations
  • Why FREE or LOW PRICE do not always mean more registrations
  • What Other Companies Are Charging - And Getting - For Comparable Programmes
  • Should you offer 'Early Bird' Discounts? Here's how to decide!

How To Sell Out Your Events - Every Time!

  • How To Ensure A Constant Lead Source Of People Who Are Eager And Willing To Attend Your Events.
  • The Only Marketing Plan You Need To Successfully Promote Your Events
  • How To Quickly And Easily Build A List Of People Who Are Salivating For What You Are Offering (Even if You're Just Starting Out'
  • 4 Things You Must Do To Get People To 'Raise Their Hands' For Your Events

Publicising Your Event

  • How Far In Advance You Should Start Promoting Your Event
  • 'Where Are The Best Places To Advertise?' - You'll Know Having Read This Manual
  • Where Are Your Target Clients Congregating?
  • The One Thing You Must Know Before You Spend A Penny On Advertising!
  • How To Promote Your Events For Free!
  • How To Market Your Event Successfully On A Small Budget -Real Life Case Studies

Getting The Registration

  • How To Turn 'Raised Hands' Into Confirmed Bookings
  • Should You Use A Brochure Or A Sales Letter To Promote Your Event?
  • 'How Long Should My Brochure Be?'
  • Understanding How People Make The Decision To Attend An Event
  • 7 Different Types Of Buying Style And How To Relate To All Of Them In Your Sales Literature
  • How To Create An 'I Gotta Be There!' Response
  • The Main Reasons Why People Say They Can't Attend, And The Real Reason They Don't Want To Attend
  • The 15 Things That You Must Do In Your Sales Letters … And How To Do Them!
  • How To Create Compelling Brochures and Sales Letters

Your Questions Answered

  • Do I Need To Offer A Guarantee?'
  • 'How Important Are Testimonials?'
  • How To Collect Testimonials
  • How To Avoid Cancellations
  • Why Last Minute Discounts Are A Mistake

How To Make More Money At Your Seminar, Workshop Or Training Course

  • Why Live Events Are Some Of The Best Opportunities To Upsell Higher Value Products And Programmes
  • How To Sell Additional Products And Programmes At Your Event Without Alienating Your Audience
  • When And How To 'Ask For The Order'

How To Make Money After Your Seminar, Workshop Or Training Course

  • How To Make Money From People Who DIDN'T Attend Your Event

This really is the ultimate resource for people who
are serious about making money marketing events.

Just imagine being able to generate not just hundreds, but thousands of pounds worth of profit whenever you want - just from promoting your own event!

When you've mastered the formula of successful event marketing, you will be able to generate serious profits in a matter of weeks.

You too could be benefiting from the advantages I have outlined so far. But don't take my word for it ...

Meet the people who are already selling more seats at their events and making money from this proven programme:

Rumana's event sold out, and she even had a waiting list!

'Half of the places were already booked and I needed 6 more places to be filled with only 4 weeks to go, so I booked onto Bernadette's course. The results? Well not only did my course get completely filled, but I had to turn people away!

'And after running such a fantastic week in August, I now have a waiting list for next time!'

Rumana Zahn, www.rumanahealth.com

Kristen discovered she'd been doing things all wrong.. and thats a good thing!
.

"Thanks for sending out info on Bernadette. I've been highlighting her training manual like mad and discovered I'm doing things all wrong - which is a GOOD thing since it's not too late to change my methods!! Her training CDs and manual have ignited a whole new realm of possibility for me - and about 100+ new ideas..."

Kristen J. Eckstein, www.artsimagine.com

Christophe got results in just one day!

'After seeing your material, I made some changes on our website and I have to say that it makes a lot of difference for us. Before I saw this material, I was a bit worried because I had some dates published on line for a 3 hour workshop - with NO bookings. When I published the new version of the website and changed my way of marketing following your advice, we received bookings the same day!

'All my other dates now have bookings and I am confident that I won't have to cancel any of those in 2006. Some locations are nearly full!!!!

'So if I may I will take this opportunity to say a big thank you to Bernadette.'

Christophe Peger, Eureka

Louise got results instantly!

'OMG it works!!!!!!!!! Guess what - my rehashed Bernadette style sales letter email has already worked! I sent it out on Friday morning, got back from the weekend to find a BOOKING ... Yippeeeeeeeeee!

‘Bernadette, you are a treasure.'

Louise Hestletine, Reiki Practitioner

Helped me win business with Lloyds TSB!

'I have your book on marketing workshops - it is excellent! it made me realise where I was going wrong! I am using your ideas and already someone I invited from Lloyds TSB has come back and asked me to quote for an in house presentation of this workshop!! I am now running a series of events for this client.'

Mary Pearson, Stress Solutions

We got 3 x more bookings than we expected!

'The flyer for the workshop adhered to your principles and we got a huge take-up, so that we've had to teach the workshop three times instead of the once we originally envisaged'

Linda Lloyd, Homeopath, www.homeopathyresource.com

Rosie won a company contract because of her workshop!

'It was a very useful day and has helped me get to the next stage growing my business. My first workshop resulted in a booking for an in-company day so it worked as planned. I am planning 3 more workshops.'

Rosie Gray, Mosaic Learning www.mosaic-learning.co.uk

A 50% Conversion!

'So far, we have had great results by implementing your tips and ideas and it's been great.'

'When I sent out a reminder in 'your language' to four women who had not replied since their first enquiry weeks before, 3 of them contacted me within 12 hours to book a place and on the night two women signed up for my weekend workshop!

Doesn't sound like much but in the past they have never signed up there and then, only days or so later.'

Sophie & Audrey Boss, www.beyondchocolate.co.uk

A Full House!

'Within just a few weeks of marketing our last open workshop, we are already talking to six organisations (from all sectors) about delivering the
workshop in-house; in fact the first one has immediately booked for a full
house of 16 participants. You must read this manual!'

Ann Grindrod www.simplylearning.net

A comprehensive, step-by-step, easy to follow system

So what is the cost of getting your hands on this valuable information? I can confidently say that this book will save you hundreds if not thousands just by giving you a clear, safe and low-cost path through the marketing minefield. It's unlike anything else you have ever seen on the subject of event marketing.

As a very conservative estimate, you could easily pocket hundreds if not thousands from your very next event (and that's profit, not revenues). If I were to charge you half that amount, you'd still be getting value. But I feel that such a price point won't help the people who can most stand to gain from what I have to offer, and I want to get this information into the hands of as many people as possible.

Let me add that my motives aren't entirely selfless.

Satisfied customers are the best advertising I could have, so I want to get this valuable information into the hands of as many people as possible. With all that in mind, the entire package of manual plus the following free bonuses is only $197. You'll also receive INSTANT ACCESS to the digital version, as well as the physical manual shipped direct to you.

Grab Your Copy Now and Get The Following Special Bonuses Too!

Needless to say, this book is jam packed with the jealously guarded secrets to making money quickly and easily by marking profitable events. Truth is, you'll never find this in-depth information in any other book. But even with that said, just to sweeten the pot a bit I'm also going to hand you four very special bonus to reward you for taking action immediately.

Free Bonus #1: 'Bernadette's Trade Secrets Revealed' 60 minute audio recording (Value $75)

I made every effort to ensure that no detail was left out as I poured out my marketing secrets, but I wanted to make sure that no stone was left unturned. So I asked a consultant who is well known for his ability to squeeze 'magic formulas' out of experts to grill me for one hour and drag every one of my secrets out of me. Just this hour long interview alone is easily worth the price of the whole package, but it's yours absolutely free when you order today.

FREE BONUS #2: Bernadette's FAST START guide (Value $75)

In this 60 minute recording and accompanying transcript, I show how you how to sell out profitable workshops and seminars even if you are just starting out or don't have a huge list, and covering techniques on how you can build a list quickly and at minimal cost.

You'll discover:

  • How to find prospects who are hungry for what you are offering, and get them to 'raise their hands'
  • How to cultivate a relationship with this group so they see you as the credible authority on this topic
  • How to market your first profitable workshop within 8 weeks - even if you are starting from scratch

This bonus has been especially designed for newcomers, but even seasoned promoters are bound to pick up helpful tips and advice.

FREE BONUS #3: 5 Places Where You Are Losing Registrations (Value $75)

Sometimes what you need to increase registrations ISN'T a bigger and better marketing campaign, but to 'plug up the leaks' in your own sales process. In this recording and accompanying transcript, I cover 5 often overlooked critical moments in the process where sales can be lost forever. Ignoring these areas is costing you money!

I'll be drawing upon real life marketing campaigns and showing how to 'plug up the leaks' to improve sales and profits. If you are serious about filling your next seminar, workshop or training course, don't miss this recording!

FREE BONUS #4: 60 Days Complementary Membership in my Seminar Marketing Mastermind Group! (Value $195)

Once you receive your "How to Make Money Marketing Seminars, Workshops and Training Courses" system, I'm not leaving you high and dry! I want to make sure you have ONGOING support and updated information on regular basis.

That's why I'm also offering you 2 FREE MONTHS in my Seminar Marketing Mastermind Group! This exciting new programme delivers...

  • monthly LIVE phone meetings with me and my hand-picked experts in the areas of seminar marketing
  • online digital recordings and written transcripts of each and every call
  • CD recordings of each and every call shipped direct to your door
  • special discounts and bonuses on all my products, programs, and workshops
  • plus quarterly BONUS private one-on-one coaching days with me, personally!

After your FREE 2-month membership, your credit card will be charged the lowest member rate of $97 per month unless you decide to cancel.

Together, these four bonuses are worth $420 - that's more than your entire investment in 'How to Make Money Marketing Seminars, Workshops and Training Courses' - but they are yours today, absolutely free, when you order your manual today.

OK, as tempting as this offer is, I know some people may still hesitate and sit on the fence.Now it's over to you. In a matter of weeks, you could be in a conference room full of people who have paid handsomely to attend your event, or you could still be on the fence, wondering whether my material lives up to these promises.

I urge you to take action right now and grab your copy now. I am certain that you will look back on this moment as one of the best investments you ever made in your business. Grab your copy now by clicking here for our safe and secure order form.

Sincerely,

Bernadette Doyle
Client Magnets Ltd

P.S. You'll be amazed at how simple and easy it is to quickly generate profits with 'How to Make Money Marketing Seminars, Workshops and Training Courses'. You won't need to worry about getting registrations for your events ever again to when you let me show you my secrets to marketing profitable events. Click here now to order your copy of 'How To Make Money Marketing Seminars, Workshops and Training Courses' today.

P.P.S. Some people thing that they can try to figure this out on their own, or just by closely observing the examples I’ve given on this page, that they can get the same results. This is a mistake. The sales figures I’ve shared with you on this page are the result of a whole sequence of intricate steps working together to produce the desired outcome. It’s unlikely that you will figure this system out on your own, and even if you do – it could take years. Don’t try to cut corners – get it right from the start. Grab hold of your copy TODAY.


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