Attention: Coaches, Consultants, Trainers, Therapists &
Other Solopreneurs:

Announcing Bernadette Doyle’s *ALL NEW*
"Marketing Mastermind"

Dear Friend

I'm writing this letter from a cosy chair in my favourite spot overlooking the Atlantic Ocean. The wind and rain are lashing against the windows as I type, but I don’t mind, because I’m sitting next to a roaring fire, and have a steaming hot chocolate beside me.

But that’s not the only reason for the warm glow I feel inside. As I reflect back over the past year, I almost have to pinch myself. These past 12 months have been my best ever. I love being able to run a business on my own terms, working WHEN I want, with WHOM I want, from WHEREVER I want.

But at the same time, over the last year, I've almost TRIPLED my income. In fact, here’s a screen shot of my online sales over the past 6 months:

Yes, that’s right. I’m averaging over £28,000 a MONTH running a business from home, with no employees, no business meetings, no proposals, no travelling to client premises. It’s all on my own terms. I set my own hours, and I take time off as and when I choose to. I work with a limited number of hand-picked clients, mostly by phone or email, and when we DO meet in person, they travel to me.

At the start of 2007, I could not have believed that I could achieve results like this – and do it so easily too! There was no struggle or sacrifice. In fact, I worked LESS hours and days during 2007 than any other year.

"As I look back and ask myself 'How did I get so much done, so fast, and propel my business so QUICKLY?"

When I look CLOSELY at everything I've done, stopped doing, or changed over the past year, I realize that it comes down to just a few things:

• some simple choices I made -- and quickly
• new principles I learned and adopted
• new exercises and habits I engaged in
• old principles and habits I let go of

The truth is, this stuff is just too amazing to keep to myself. I feel like I’ve stumbled upon the ‘magic formula’, and when I think back to how many hours and days I wasted chasing my tail and working on the wrong things before now, I want rush out and share my discoveries with the world!

The trouble is, this isn’t something that can be covered in an e-book or one time teleseminar…

It’s a series of attitudes and behaviours that need to be modelled and absorbed over a period of time. So I know I have to get INVOLVED in this process. I want to COACH people through this entire transformation and be there for ANY questions you have along the way!

There’s just one little problem…

My coaching and mentoring programme for the next 12 months is ALREADY FULL – with a waiting list to boot.

And even if it wasn’t, the £7,455 price tag puts it out of reach of many people who WANT and NEED the information and strategies that I used to propel myself forward faster than I ever imagined possible.

So I’ve been racking my brains and I’m pleased to say that I’ve finally come up with a solution that is:

• Practical…bite size chunks of proven techniques and strategies that you can apply and implement in easy to follow steps each month

• Focused…giving you the information you need as and when you need it, rather than overwhelm you with information and details that are irrelevant and an unnecessary distraction

• Personal…giving you private access to me for specific help and advice

• Sociable…helping you to connect with other people just like you for networking, sharing ideas, encouragement and support.

• Honest…so you’ll get to see up ‘close and personal’ how someone just like you has transformed their business and life. I’ll let you know ‘warts ’n’ all’ how I did it

• Accountable…so I’ll do more than just encourage and inspire you – I’ll even give you a good kick in the pants when you need it!

• Ongoing…so you have continual momentum propelling you forward– not just a blast of good ideas of motivation

And of course…

• Affordable…because I know what it’s like to have to juggle and manage cash-flow (after all, it’s not that long ago I was in that situation myself) – so this will cost you just a FRACTION of the £7,455 fee paid by my mentoring clients

And I’m so excited to reveal to you what I came up with…

Announcing my ‘All New’ Marketing Mastermind

Here’s how it works…

Each month, you, I and other members of my mastermind will be ‘meeting’ by phone to discuss the key techniques, ideas and strategies that I used to transform my business over the past 12 months.

Please note these calls are not a fluffy overview of each topic, but instead a detailed training with step-by-step, proven strategies and case studies to help guarantee your success!

Here’s a ‘sneak peak’ of just some of the topics we’ll be covering:

One of the key reasons I practically tripled my business last year was because I started offering several new higher priced products and programmes, ranging from a £497 home study course to a £7,455 mentoring programme. If you’re serious about growing your business, then you need to start offering higher priced products and programmes too. But how exactly do you determine what your market wants and is willing to pay ‘big bucks’ for? And what are the special secrets to selling higher value products and programmes?

In this call, I’ll be sharing

• why it’s sometimes EASIER to sell higher priced products and programmes (yes, really!)
• the psychology of ‘premium buyers’
• how to figure out exactly what your market wants – and is willing to pay top dollar for
• examples of proven higher priced products and programmes that will inspire you to create your own successful offerings.

By the end of this call, you’ll have a plan for creating your own higher priced products and programmes, so don’t miss it!

Growing a business can be hard when you try to do it all yourself. But how exactly do you delegate if you don’t have employees (and don’t want them)? Over the past few years I’ve transformed my business (and my life) through the power of outsourcing. I use a combination of virtual assistants and outsourcing partners to handle operations, fulfilment, customer service and admin, so that I can spend my time doing what I love and what I do best! This way I get the beauty of both worlds. I still get to work from home and set my own hours, yet I have a global team that enables me to set and meet BIG goals.

But how exactly do you get started with outsourcing? How do you find the right partners and people? How do you ensure that they keep their commitments and don’t take more time and money to manage than they save you? In this call I’ll be sharing my real world experiences with outsourcing and giving you practical tips and resources so you can apply the power of outsourcing in your business too.

Giving talks is a great way to establish yourself as an expert and become more visible to potential clients. My first encounter with many of my best and loyal clients was through speaking, so this is one strategy I highly recommend to all would be ‘Client Magnets’. But how exactly do you get started? How do you find speaking opportunities, and convince meeting planners to book YOU as a speaker? Should you ask for a fee, or is the opportunity to get in front of a bunch of prospects reward enough?

In this call, I’ll be sharing:

• How to get bookings to speak in front of quality audiences
• How to find meetings, clubs and associations who are LOOKING for experts like you
• One simple tweak that made me an extra £800 at my very next speaking engagement (you can use this one right away)
• How to generate high quality leads from your speaking engagements
• Proven strategies for turning an appreciative audience into paying clients

At the end of this call you will know exactly how to start profiting from talks and speaking IMMEDIATELY

The most valuable marketing asset you can develop is a list of warm responsive prospects and clients who know like and trust you. Having a list is like an ‘insurance policy’ guaranteeing your future success. Having a quiet month? You don’t have to scratch round desperately waiting for the phone to ring. Simply make an offer to your list and wait for the sales to roll in.

But how exactly do you get started growing your own list? What are the do’s and don’t and the key pitfalls to avoid? My own list has grown from just 7,000 to over 16,000 in the past few months. Will you let me show you how I did it? In this call I’ll be sharing proven, low cost strategies that you can apply IMMEDIATELY to grow your own list. They’ve worked for me, and they’ve worked for these clients:

‘500 Subscribers in two weeks!’

‘I just thought that you should know that I have put some of your principles into action. Our newsletter smashed 500 subscribers in two weeks!’

Paul Tizzard www.inspirittraining.com

‘100 Subscribers a Day...!’

‘There were several ideas I took away from your course especially the importance of building a list so I have focused on that and built two new businesses, and my own list is now growing by at least 100 subscribers a day, which are turning into clients. Once again, thank you.’

David Salmon www.365daysofinspiration.com

‘18.5% Conversion Rate’

‘The conversion rate for site visitors raising their hands for the report is 18.5% - ie, far better than anything I've ever achieved before.’

David Bates www.treeoflifecoaching.co.uk

If your business model is based upon you trading your time for money, then sooner or later you’ll find yourself caught in the ‘time trap’. Even if you are able to command top fees, you are basically ‘manual labour’. Take time off, and your income dries up.

One way around this is to ‘productise’ your services and package your expertise into products and programmes that can be sold ‘off the shelf’ and aren’t dependent upon your time to deliver.

It makes sense, but most busy business owners tell me that they don’t have TIME to create new products, so in this call, I’m going to show you the short-cuts I use to create products quickly and easily.

You will discover:

		How to determine what the market wants and is willing to pay for BEFORE you spend any time creating or developing product
		Whether you should have digital products (like e-books and e-courses) or physical ones (like CDs. DVDs and manuals)
		How to set the right price for your products
		How to find low cost designers to create quality packaging for you
		Why you DON’T need to invest thousands to get your product created
		How to find fulfilment houses who will create, store and ship your products for you.
		…and much more

Productising my business has changed my life. It can change yours too if you let me show you, so make sure you are on this call!

‘I sold 47 copies of my e-book in Just 10 days!’
	‘I knew about your ideas and strategies for quite some time before I actually started to put them to use in my business. But the theory wasn't enough of course! Without taking action, my business was a one-woman band that barely (if at all) covered its costs. I did manage to write and get an e-book on sale, but without a clearly defined market to sell it to (or even to build a list from), I was only selling one or two copies a month.
Now I have started to put your strategies into action, things are really beginning to turn around in my business. I sold 47 copies of my latest e-book in just 10 days! ’
Mary McNeil http://www.websitesthatgetclients.com

At the end of last year I launched my SOLD OUT £7,455 per person mentoring programme. But I didn't venture into this blindly -- there were several well-planned secrets to the success of this programme, which I'll be sharing on this call.

I’ll be sharing:

• How to design a coaching programme that delivers maximum value to your members – but doesn’t take hours of your time to deliver
• How to identify the clients who are most likely to buy this programme from you
• How to market and sell high-priced coaching programmes

If you'd like to charge £5,000 - £10,000 per person per year in a coaching programme that doesn't eat up all your time, then you DON'T want to miss this call!

Studies show that adding direct mail to your online marketing can increase your results by up to 400%! But if you don’t know what you are doing, the learning curve can be steep and expensive. The good news is, there ARE ways to minimize your risk and guarantee your return on investment.

In this call, I’ll cover several mailing strategies – from simple and inexpensive postcards to impressive, big packages -- and explain to you when and how to use each. All your questions about using direct mail in your business will be answered including:

• How to source best quality lists
• How to find mailing houses to do the mailing for you
• How to make sure your mailing gets opened and read
• How to maximise response (and profits) from your mailing…
• …and much more

The bottom line is adding direct mail to your marketing WILL boost sales and profits (when you do it right) so don’t miss this call!

‘£2,100 of orders in Just 4 Days!’
	‘With Bernadette’s help, we realised that it made more sense to spend our marketing budget following up the leads we had already generated, rather than simply run more ads. It paid off! Our first test mailing was to a list of just 70 people and cost £50, and it brought in £2,100 of orders in just 4 days!’
Siobhan Guthrie www.BalancedHealth.ie

Why Should You Work All Year For £50 -100,000 When YOU Can Make That Much In A Weekend?

Sounds too good to be true? I’ve made more than £50,000 a week-end from setting up my own BIG PAY DAYS.

Very few people understand how to really set up ‘Big Pay Day Events’ which can bring in between £50,000 and £150,000 in a single weekend. Quite a few try putting on some sort of seminars and fall flat on their face. But I promise, I will show you what they DON’T know, and exactly how you can EASILY pull off a Giant Payday as and when you want to.

In this call, I’ll cover the “science” of SETTING UP BIG PAY-DAYS via high-priced, multi-day seminars, retreats and “boot camps” marketed, usually, only to your own customers/followers.

Just for example: last year I sold out a £1497 per person workshop in a matter of weeks. I’m going to show you exactly how I did it.

By the end of this call, you’ll know how to set up your own BIG PAYDAYS as quickly as 6 months from now.

Can you imagine what will happen to YOUR business as you start to implement these strategies? And remember, these are just a FEW of the business-building topics we’ll be covering over the next 12 months. I know you won’t want to miss a single call, but you don’t need to worry, because you’ll get online digital recordings and written transcripts of each and every one so even if you can't make a call you'll build a valuable resource file that you can refer back to whenever you need.

In between calls, you’ll be able to connect and network with me and other members via my Marketing Mastermind Forum.

Inspirational speaker Jim Rohn says that we are the average of the 5 people we spend most time with, so it’s important to surround yourself with people who are moving in the same direction as you.

My online NETWORKING forum will allow you to connect with people just like you who are SERIOUS about transforming their businesses this year. You’ll get support, encouragement and who knows what joint venture opportunities may arise by connecting with other like-minded members of this group.

One of the key things that helped me catapult my business over the past 12 months was joining a mastermind group myself. Do not underestimate the power of association.

You'll have INSTANT ACCESS to this private members area as soon as you register.

You’ll also get CD recordings and of each and every call shipped direct to your door each month I don't know about you, but I find that digital files can get 'lost' on my computer. It's nice to have something 'to have and to hold'. That's why I'm going to send you a recording of each monthly call on CD too.) And of course, receiving that package in the post each month will be a gentle nudge reminding you to keep focused on your marketing goals ;-)

Each month you’ll also receive a step-by-step ACTION PLAN GUIDE for each topic shipped to you alongside your CD so you have a plan that easy to follow and IMPLEMENT

And we’ll have periodical ‘call in days’ where you can call in and get access to me for ‘laser coaching’ . Every quarter, I'll schedule Open Call-In Times ONLY for Mastermind Group Members, so you can have 'one-on-one' access to me personally. All I ask is that you come prepared with specific questions, and I'll give you specific answers. These consultations can really pay off big!

Phew! I’ve really sweated to put together a comprehensive, step-by-step programme that can help you transform YOUR business (and life!)

So what should I charge for your participation in this exciting programme?

You already know that my mentoring clients pay £7,455 – so a price tag of £745 for this programme would not be outrageous.

But my main motivation in creating this programme isn’t money. The fact is, I want to help as many business owners as possible, by connecting you with the resources, strategies and techniques that really work.

When I think about all the months that I suffered, feeling frustrated, wondering why I was doing ‘all the right things’ and yet still not getting the results I wanted (and deserved), and then finally discovering, that’s by simply changing a few things, I could TRIPLE my income – I want to share how I did it with as many people as possible.

Over the past 12 months, I really feel that I’ve discovered ‘the missing piece’ – and now I want to put this vital know-how into YOUR hands.

That’s why I’ve settled on a price tag of just £49.95 per month. Honestly, I know this is a figure far lower than this programme is worth, and certainly a lot less than I personally invested to discover this information for myself.

But I’m pretty sure that keeping this affordable for you will pay off in the long term. I’m certain that when you get a taste of my strategies and techniques you’ll be ‘hooked’ – and will probably invest in my other programmes and trainings.

But you won’t be obligated in any way. And because there is no minimum monthly commitment, each month the onus is on ME to deliver. I know that you’ll only stay in this programme if you are getting the ‘goodies’.

PLUS, here's how to get 2 months of your Marketing Mastermind membership for FREE...

To get 2 FREE Months in my brand new Marketing Mastermind Telecoaching Programme, sign up now below via my secure online registration form and click the link to Pay in Full at £499. (You save £100.40-- equivalent to 2 months FREE)

OR, if you're watching your cashflow, or simply want to ‘dip your toe in’ first you can choose to pay in monthly payments of £49.95. With this option, there is no minimum monthly commitment, and you can cancel at any time

So, are you ready to take your business to the next level? If the answer is YES! Then choose ONE of the following:

‘Pay as you go’ at just £49.95 (no minimum commitment, cancel at any time)

or

(BEST DEAL) Get 12 months for the price of 10 with one single payment of £499

So, you decide. Is this the year you FINALLY master these business strategies that are proven to help you double, triple, maybe even quadruple YOUR income?

12 months from now YOU could be the one reflecting on your record year, and marvelling at what you have accomplished. Start today.

So register now, join us, and don't kick yourself later for missing out!

I’m excited to help you make 2008 your BEST business year ever.

Best Wishes,

Bernadette Doyle