Dear Entrepreneurs,

	Have you IMAGINED what your life and business would look like if you had a handful of clients willing to pay you tens of thousands of dollars just for the privilege of working with you?
	Are you tired of hitting an invisible wall with your income and ready to do more than just love what you do - and start to actually make the money you deserve?
	Are you inspired by the success stories you've heard, but unsure of how to get the same results yourself?
	Are you confused by all the conflicting business-building advice out there and ready to hear something that actually works?
	Would you like to double, triple, or even quadruple your income this year?
	Are you willing to take responsibility for, and do the work to achieve, premium results?

I know you love what you do.

But wouldn't it be nice to love what you do AND be paid incredibly well for it?

Most business owners launch their companies because they feel passionately about sharing their expertise to help their clients. They are willing to work long, hard hours to deliver the results their clients want and need. They burn the candle at both ends, often fighting off exhaustion, overwhelm and frustration. In fact, the only thing that keeps the fire burning is that passion that had them starting their business in the first place.

Does this sound familiar?

Although this practice is common, it doesn't have to be this way.

The problem: most entrepreneurs, consultants and coaches are selling their services using a traditional one-to-one business model. That means if they want to make more money, they have to spend more hours working (pretty obvious, right?). And even the entrepreneurs who decide to sell products or courses to leverage their time (and adopt a one-to-many business model) make a common mistake: start too small. They're so afraid people won't pay high prices for their products, they decide to begin by selling tiny-ticket items like ebooks and DVDs, so it takes hundreds of sales to make any decent profits.

Both groups of entrepreneurs – and many people who coach these entrepreneurs – fall into the traps of believing that a) none of their current clients would be willing to buy a product or programme from them OR b) none of their current clients or prospects would or could pay for a high-priced product or programme.

The fact is, those beliefs are simply not true.

What I'm about to share with you is NOT a "get-rich-quick" scheme – it's a proven method for providing your top clients with even more value than ever before so they're willing to pay – handsomely – for the honor of working with you.

This system has worked like magic not only for me but for my clients.

As soon as I showed my clients what to do, they began to experience similar results, doubling, tripling and even quadrupling their income faster than they'd ever imagined was possible. They made life-changing amounts of money, literally overnight.

There's nothing in the world like knowing your high-value, high-quality products and programmes are helping the people who want and need your help AND earning you the income you deserve.

So before I get into the details, let me share with you some of the results my clients have experienced, simply by implementing what I've taught them:

	My client Moira Geary filled a year-long programme and made 30,000 euro in just 8 days
	Hazel Palache signed her first $12,000 VIP client within 24 hours of completing my programme
	Lisa Turner made £35,000 selling a mastermind from her event
	Linda Spaanbroek made £35,000 from one teleseminar
	Paula Gardner earned £14.5K in ONE WEEK selling her mastermind programme.
	Peter Bennett sold £76K of a £3,000-product from the stage

Of course, not EVERYONE who attends my programmes and buys my products experiences these exceptional results. The people listed above took what I taught them and implemented it, consistently. Couldn’t this be you, too?

So what’s stopping you – and so many others – from getting on the fast track to explosive business growth?

It’s this: until now, no one has ever taught entrepreneurs, coaches and consultants a PRECISE, PROVEN process for leapfrogging direct to the BIG profits – for creating life-changing paydays practically overnight.

So they scrape by, always afraid to overcharge or undervalue – always wishing for more for themselves and for their businesses.

Which is why I’ve created this programme, “Design, Create & Sell High Value, High Profit Products & Programmes,” in which I’ll PERSONALLY teach you, step-by-step, the simple – PROVEN – method I’ve used time and again, to double, triple and quadruple my income.

When you’re done, you will:

	KNOW EXACTLY how to create more value for the TOP 4% of your potential clients so they’re begging to invest tens of thousands of dollars with you
	KNOW EXACTLY how you are going to market and sell it to that select group of people, with a specific action plan to implement right away
	OVERCOME any limiting beliefs regarding price and value – so you have an unshakeable confidence in what you offer
	EXPERIENCE A HUGE SHIFT IN CONFIDENCE as you build the business and lifestyle of your dreams – simply by bringing your gifts to the people who need them

I’ve learned PRECISELY How To SKIP the starting-out-slow income dribble and TURN THE FAUCET ON FULL BLAST so you can FINALLY make the money you deserve while doing what you’ve always done – providing solutions to people who need them. And now I’m going to share this Proven Method with YOU!

I’ve stood in your shoes – those worn-out, ready-to-be-replaced shoes you’re wearing right now. I started out as a consultant, trading my time for money, working one-to-one with clients all over the world. I loved helping my clients experience marketing breakthroughs and attract new clients themselves.

But I was exhausted. I spent many days feeling like I was always busy, always “doing,” but not making much progress. My main strategy for business success had always been to work harder for longer.

But trying harder is NOT the solution to achieving more – or making more money.

I was forced to quickly figure out effective, time efficient methods of marketing so I could make more money in less time (isn’t that what we’re all trying to do?). The fact is, I’ve become an expert at it – and people now spend thousands of pounds to work with me in retreats and small group settings.

Now that I’ve perfected my methods, I live an abundant life centered around the people and activities I love. I’m a multi-millionaire and work only when my children are in school.

If this can happen for me, it can happen for YOU.

Take a moment and consider this: what would your life look like if you were able to make tens of thousands of pounds in just one day? What would your business look like? How would your lifestyle change?

Once I share with you my road-tested system for providing TOP value to your TOP clients – for TOP DOLLAR, your life will change. Your confidence will surge. Your income will soar. And you can have all that NOW.

I’m not telling you all of this to brag; rather, I’m sharing my experiences so you know that while it’s unusual for someone to work the small number of hours I do while earning the income I do, the fact is, it’s possible. And I’ve got a method for doing it, which I’m sharing with you!

Imagine: a proven, step-by-step method you can use again and again to create high-value, high-impact (and high-revenue-producing) products and programmes for your TOP clients. The result: a lifestyle you love – and deserve – filled with abundance and freedom. It doesn’t matter whether you’re a brand new entrepreneur and want to start off strong, or a seasoned consultant ready to experience the rewards of working smarter – this method will work for you.

You’ll learn ALL my best techniques and strategies for FAST-TRACKING your business growth so you can begin charging more, NOW, when you get your hands on “How to Design, Create and Sell High Value, High Profit Products and Programmes.”

This is the ONLY product available that walks you through EXACTLY how to:

	Establish authority and maintain that position so your clients pursue YOU, more than happy to pay for the solution ONLY YOU can provide
	Use the Psychology of High Price when crafting your offers, so ONLY the TOP clients come to you
	Present your product or programme as THE solution to your clients’ needs so they can’t wait to work with you
	Avoid common pricing mistakes so you get what you’re asking for and make the money you deserve
	Ditch the negative thoughts about setting up and mastering sales conversations – so you can attain financial freedom
	Decide whether there is really a fit between you and your prospective clients, so you work ONLY with the clients who are

“How to Design, Create and Sell High Value, High Profit Products and Programmes” is designed specifically for entrepreneurs who are ready to offer higher-value solutions to their clients – making more money more quickly, creating greater financial freedom and more free time.

Here’s just a sampling of what I cover IN DETAIL in “How to Design, Create and Sell High Value, High Profit Products and Programmes”:

Positioning:

Be the pursued, not the pursuer. Remember, you ARE selling a scarce resource, and you really CAN’T sell to everyone! Positioning is KEY in selling high-value solutions. When you position yourself correctly, people can’t wait to buy your solutions.

Here’s what we’ll cover:

	Why BIG success will come from doing the OPPOSITE of what most everybody is doing now in the marketplace
	Your reputation: why it’s ESSENTIAL that YOU design and maintain it, and why the results can be dire if you don’t

	How to get your clients to listen to you and follow your advice so they get the results they’re looking for – and why it’s CRUCIAL to do so
	Psychological triggers to get your prospects to WANT to pay top dollar for your offerings (you may feel a little sneaky using these, but they really work!)
	Why your high value solutions must work for you AND your buyer – and how, if they don’t, your sales will be affected
	The difference between what your prospects WANT and what they NEED: why you must understand both, which one to SELL, which one to DELIVER to keep new clients rolling in and current clients coming back for more
	What people are REALLY buying (it may not be what you think) and how to give it to them

Pricing:

Often, entrepreneurs are too slow to raise the price – they’re afraid that if they do, people won’t want to buy from them. Does this sound familiar? It may surprise you to learn that setting price correctly is more about confidence and self-image than it is about the value delivered – and the biggest issue regarding price is between your ears. The good news, then: you can get past these psychological barriers and set a price that serves you and your customers.

The truth is, it’s NOT all about the money. Wait, don’t stop reading. This is about serving your clients at the highest possible level. The level of the transformation equals the level of the investment. In other words, if you give your clients the transformation they’re looking for, your products and programmes are invaluable.

We’ll cover:

	Which customers to target – and why they want to pay more than the others
	Why setting your prices too LOW is doing people a DIS-SERVICE, and why it’s IMPORTANT to ask them to play – and pay – at a high level
	How to understand what it would cost your prospects NOT to buy your solution – and how to knowing these costs and presenting them to your prospects helps you both
	An exercise you can use to determine your pricing so you know exactly how much to charge – it may surprise you!
	Common pricing mistakes that can cost you hundreds or thousands of pounds and lost clients (hint: you’re probably undercharging, and this can hurt your business!)
	The 5 components of price setting and how they come together to earn you the profits you want and need

Solution Presentations:

The way you present your solution is absolutely the most critical element of selling your products and programmes. Once you master solution presentation, you’ll never have to worry about whether your clients will get the right results, because every client who buys will be a good match for every product and programme.

We’ll cover:

	How to overcome your fear of the “Sales Conversation” and turn this dreaded aspect of your business into a tool that helps you and your clients determine whether you’re meant to work together
	NEVER make another cold call AGAIN: position yourself as an expert WHILE creating an opportunity for sales conversations
	Selling without selling. How to position the sales conversation so you’re not actually SELLING (and why this is a good thing)
	The mindset that will erase “seller’s dread” forever: why a sales conversation isn’t necessarily about moving a prospect towards “YES” (but if you do this, you'll find more clients saying YES)
	Why it’s critical to determine whether you and your prospect will work well together – and questions you can ask your prospect to make this determination
	A new, surprising way to handle objections, which will help to ensure that working together is a good experience for you and your prospect
	Why it is NOT your job to convince a prospect that your product is the solution they’re looking for – and how you can help them decide whether it is

One to Many Selling:

This is where it all comes together. When you can sell ONE product or programme to a group of people, you no longer are trading time for money – you’re selling your expertise. THIS is the key to increasing your income (dramatically) without increasing the amount of time you spend working.

We’ll cover:

	The #1 marketing method around (no, it's not what you think) and tips you can immediately implement to make it even MORE effective
	How to effortlessly bring customers to you so you can begin a sales conversation (best yet, it will feel good for both you AND your prospects)
	Experiencing big paydays when selling from events: why this ISN’T just a distant dream – and how to get started IMMEDIATELY
	Why your positioning MUST be continuous – before, during and after events – to ensure you attract and retain the clients you need to boost your income

Mechanics and Logistics:

Of course, many of the clients who want and need your high-value solutions may not be able to pay for them up front. Payment plans and financing options open the doors to clients who may not otherwise be able to take you up on your offers. Handling these finance options can be tricky – but I’ll take the guesswork out of it for you so you can focus on what’s most important: helping your clients transform.

We’ll cover:

	Resting easy that you’ll get paid: setting payment expectations so the check really IS in the mail
	The difference between up front payments and installments – and what each one means for you
	Why it’s crucial to keep financing separate from coaching (this is THE number 1 mistake coaches make that destroys coaching relationships -- I'll show you my easy system so you can sleep at night knowing you're getting paid and still serve your clients at the highest level)
	My personal policy when it comes to payments (this may surprise you) -- you can even model this for your own use

As you can see, this product covers EVERY aspect of Designing, Creating and Selling High-Value, High-Profit Products and Programmes.

“So What Exactly Will I Receive with the ‘How to Design, Create and Sell High Value, High Profit Products and Programmes’ product”?

You’ll get everything you need, including:

	1. Your “How to Design, Create and Sell High Value, High Profit Products and Programmes” WORKBOOK
	The core of this course is your sturdy 3-ring information-packed WORKBOOK, which walks you through my entire process in detail. This binder contains the EXACT SAME information that my “How to Design, Create and Sell High Value, High Profit Products and Programmes” LIVE event attendees (who paid thousands for the live event) received throughout the entire weekend. It contains TONS of proven examples, samples, checklists and worksheets and fill-in-the-blank templates that remove ALL the guesswork for you.
	2. Your “How to Design, Create and Sell High Value, High Profit Products and Programmes” DVD Collection
	This collection, comprising 14 DVDs, contains uncut footage from the ENTIRE 3-day Elite Retreat in Enniskillen this past July – which is what I’ve based “How to Design, Create and Sell High Value, High Profit Products and Programmes” on. You’ll see me work with actual entrepreneurs, LIVE, to uncover their best approaches and systems for selling their high value solutions. The DVDs take the information in the binder to the next level.

But that's not all. I'm also going to throw in these bonuses:

Bonus #1 A personal strategy consultation -- To get you TRULY focused on your strategy for the year ahead, you’ll also receive a private strategy consultation with one of my hand-picked, personally trained expert coaches.

This consultation will help you crystallise your vision for the next 12 months, uncover any hidden obstacles or patterns that maybe sabotaging your success and connect you to the resources you need to make 2011 your best year yet. You’ll end this consultation with SPECIFIC ACTION steps and feeling motivated and inspired to implement them.

Bonus #2 --Insider Secrets: Behind the Scenes of a High-Priced Programme launch– value $15,000 -- How would you like to listen in on the In this DVD myself, Carrie Wilkerson, Stephen & Kerry Beck and Perry Lawrence spilled the beans on how we created our first big ticket programmes such as masterminds and mentoring groups.

This was a panel discussion for one of my closed-door events. There were no holds barred as we spoke openly and frankly about what it REALLY takes to sell and lead these programmes, including the ‘inner game’ as well as several secret strategies. I was personally shocked by how much we revealed, as we talked about the type of insider secrets that I only learned after investing $15,000 to join a high level mastermind programme.

If you’ve ever wondered about what goes on behind the scenes of a successful business, this DVD is compulsory viewing.

In this DVD you learn:

	The single biggest hurdle you must overcome to get your clients paying you more
	A powerful shift that can happen in your business when you raise your prices (and it's not only monetary!)
	Why your qualifications and years of experience don't really matter...and the #1 thing you must have to get your big ticket products to market
	How to choose the right price for your big ticket products
	How to consistently sell your high ticket items without "selling" them
	A powerful high ticket model that gets clients practically begging to pay you
	A million dollar product positioning secret that can easily increase your sales
	A stealth marketing technique you can use to enroll more clients in your high ticket programs
	Why "Velvet Rope Marketing" supercharges your high ticket programs and sells your programs for you
	3 steps to creating a high-ticket program that fits your style

“This sounds great, Bernadette! What’s my investment for this product?”

As I mentioned before, people paid thousands of pounds to attend the LIVE version of this product. And here’s why …

I designed this product SPECIFICALLY to help you SKIP the slow start and leap frog right to the big-ticket items so you can experience PROFOUND income leaps in a short period of time.

Like I said before, this is NOT a “get-rich-quick” scheme – it’s about more than that. It’s about providing high value products and programmes to the TOP 4% of your potential clients so they’re practically begging to pay you tens of thousands of dollars.

While many of the products and programmes out there teach you how to design OR create OR sell your high-value solutions, rarely do they combine all 3 – and even more rarely do you get the opportunity to complete a home study course AND still get live interaction with and advice from the person who put the product together.

In other words, “How to Design, Create & Sell High Value, High Profit Products & Programmes” is the best of all worlds because it uses several different formats to teach you all aspects of giving your clients MORE value, so you can make MORE money FAST without working longer and harder.

I can show you, no matter where you are in your business, how to dramatically increase your income and personal fulfillment simply by finding more of the right customers who are willing to pay for your expertise.

As I mentioned before, clients who have implemented what they learned from my courses, products and programmes have experienced SINGLE paydays that bring in tens of thousands of pounds.  

Couldn’t that be you?

So what is that worth to you?

The good news is that you don’t have to invest as much as my LIVE Elite Retreat participants did – my “How to Design, Create & Sell High Value, High Profit Products & Programmes” product is priced at £1,997.

I STRONGLY believe that the information I have to share with you will change your life if you put it into action – just as it has done for dozens of my other clients. When you implement what you learn here, you will quickly and easily repay the investment you’re making today.

In fact, let's do the math. I'm teaching you how it design, create and sell high value, high profit programmes. Which means, you WILL be charging a MINIMUM of £2,000 per person to be in your program (and most likely it will be a lot more than that). So you only need ONE person to pay your investment back. Everyone else you enroll above and beyond that will be profit for you. 

Plus I fully back the info in this program AND I know that it can be scary to step up and launch your first VIP program, so I am not going to let you back out due to fear. Or simply change your mind. So that’s why I offer my ‘RESULTS’ guarantee. Follow the program, and if YOU haven’t made your first sale within 3 months, then we will provide free coaching and support until you make your first sale.

Not sure whether this is for you?

“How to Design, Create & Sell High Value, High Profit Products & Programmes” is for you if you are:

	Tired of being afraid to charge “too much” and are ready to charge – and get – what you’re really worth so you can make more money in less time, earning you greater freedom and flexibility
	Ready to kick your fear of sales conversations to the curb and learn a new way of presenting your solution that assures a great fit, every time, for you and your clients
	Serious about knocking years off your learning curve when it comes to product marketing trial and error – so you get off on the right foot, now, and begin helping your clients experience transformation
	Ready to own your expertise and position yourself as the go-to leader in your field
	An action-oriented individual committed to actually IMPLEMENTING what you learn here – simply reading the workbook, watching the DVDs and listening to the calls will NOT yield results – you’ve got to do the work!

So are you ready?

Remember, even one big payday resulting from what you learn in this programme will net well more than enough to cover the cost of this product – but you’re going to have to work for it!