A newsletter will FREE up tons of your marketing time
It’s ironic that the number one excuse I hear for people not publishing their own email newsletter is ‘I don’t have time!’. That’s exactly why you need one. Minute by minute, a newsletter delivers way more from your investment of time than any other marketing method I know of.
We all know that staying in touch with customers and prospects is important. But – especially for a small business - if you don't have a system in place for staying in touch, it can also be very time consuming and expensive. It’s hard to reach people by phone AND it can make you look desperate. Going to networking meetings is also time consuming.
The problem with all of these techniques is that they are what I describe as ‘one-to-one’ marketing techniques. You can only reach one person at a time, and so there is a limit to how many people you can reach per hour. Your return on your investment of time is finite.
The beauty of a newsletter is that it is a ‘one-to-many’ marketing technique. It takes me the same hour to write my newsletter that now goes out to over 5,000 subscribers as it did when I only had 50 readers. The net effect of this is that it has freed up my time.
How to make sure YOUR name is in front of the RIGHT prospect at the RIGHT time
The first time a prospects hears about you, they may not be ready to buy. Statistics show that people don't usually purchase a product or service until they've seen 7 to 10 messages about it! The fact is that people’s needs change over time. The key to success is making sure that YOU'RE the person they think of when they're ready to buy.
How do you make sure that YOU are the person they think of when they are ready to take action? How do you ensure the prospect calls you when they move from ‘just looking’ to ‘ready to buy’? Timing IS everything, and if you following up by phone, making the right call at the right time is like a spin of the roulette wheel AND you can feel like you’re hassling prospects.
The answer is to have a low cost method of staying in touch. One that doesn’t drain your resources, and doesn’t make your prospect feel pressured either. An email newsletter is an IDEAL solution because you can build the relationship over time, position yourself as an expert who provides value, and make sure that YOU are the person they call when they are ready to move forward.
If you hate the idea of ‘marketing and selling’, a newsletter will do it for you
Why do you think marketing giants like Procter & Gamble and Unilever spend a fortune on creating free samples when they launch a new product? Because it’s a proven business builder. It’s more cost effective for them to create and give away free samples, than it is to just invest in advertising that tells people how great the new product is.
The same is true for your business. Trying to convince people is time consuming and expensive. It makes more sense to let them experience what you have to offer and convince themselves. An email newsletter gives you a chance to demonstrate your expertise simultaneously to a large group of people. You don’t have to brag or make claims. You can simply share what you know and let your readers draw their own conclusions.
Too much effort for too little return?
People who think that publishing a newsletter is too much effort for too little return are simply missing the point. Yes, there is creative energy involved when you first get up and running, but writing your newsletter is a marketing task that will pay dividends over and over. A recent newsletter I sent out generated £2574 within 24 hours. I think of the hour I spent writing that newsletter as an hour well spent!
Even if you only averaged £500 with each newsletter you publish, over the course of the year that would add up to £26,000. And that's JUST from the newsletter. Not bad for just one hour a week, is it? If you could hire a salesperson for just one hour a week and know that they would generate over £26,000 in sales wouldn't you hire them?
And in case you think you need a HUGE list to make significant profits from your newsletter, most email newsletters publishers agree that you can earn a very nice living from a list of just 1,000 people. (And I’ve had great returns from lists as small as 500) You absolutely don’t need a massive list to make it worth your while.
If you aren’t already publishing a newsletter, don’t delay another day. It’s never too soon to get started.
‘But how will I find time to write and produce it?’
I know that when you are starting out, the creative effort that setting up and producing a regular newsletter takes CAN seem overwhelming and more trouble than it’s worth.
But it doesn’t have to. It’s easier when you have a system to follow
The technology doesn’t have to overwhelm you. Take it from me. If you can type a word document, you can write your own newsletter.
It gets easier when you have a system to follow, and you have someone take you by the hand and say ‘OK, this is exactly what you need to do to get maximum results in minimum time.’
I recently ran a Masterclass especially for people who want to start a newsletter and want to know how to get a business-attracting email newsletter up and running in the fastest possible time, shorten the learning curve and avoid mistakes. Several people who attended have already published their first newsletter!
Here are some of the comments from the people who attended:
‘I was so impressed by your newletter teleseminar the other day and the amazing follow-up. I have already written my first draft newletter and it flowed pretty easily. Will also send you 1st ever newsletter v soon! - spent yesterday sussing out html-kit etc which was made so easy by your excellent video - thank you.’
Theresa Coligan, www.thelifeconsultancy.co.uk
‘Just great. A tele seminar that delivered what it promised. No double speak. No unintelligible jargon. A leader who wanted to communicate quality not quantity for the sake of it. I have participated in tele seminars run by American gurus who deliver at machine gun pace so fast that nobody can benefit. I will come back for more. Thank you. Kind regards from a very satisfied customer.’
Jon Gordon, www.occasionalmagic.co.uk
‘Thank you for your practical tips and inspirations at the masterclass on Wednesday.’
Michelle Cheng
‘Thank you for this - it has really started the cogs whirring.’
Jacqui Blakemore, www.steps2.co.uk
'I just wanted to acknowledge you and to thank you for a fantastic teleseminar - I am definitely richer for having shared in the experience. I valued your advice as much as your energy and commitment to 'showing up" and making a difference. I am left inspired'
Kathy Lewis, www.optimaconcepts.com
If you missed out on the Masterclass, I’m sorry, because I won’t be running it again.
But, if you act fast, you can still get a copy of the transcript, recording and access to the very same resources as the satisfied participants above.
‘How to Quickly and Easily Publish a Business-Building Newsletter’
Here’s just a sampling of what will be covered:
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* What Software To Use For Creating And Sending A Professional Looking Newsletter |
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* ‘Who Am I To Write A Newsletter? What Do I Have To Say?’ Most People Underestimate The Value Of What They Know. I’ll Show You How To Turn Your Experience Into Business Building Content That People WANT To Read AND Share With Their Friends And Associates. |
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* How To Come Up With Popular Topics And Themes For Your Newsletters So That Your Newsletter Gets Opened and READ |
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* 9 Easy Ways To Generate Content For Your Newsletter – Fast! |
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* How To Provide Value For Your Readers Without ‘Giving Away The Farm’ |
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* How To Quickly Build A List Of Subscribers - Get Your First 1,000 Subscribers In As Little As 30 Days |
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* How To Handle The Technical Stuff, Even If You’re Not A ‘Techno-Geek’ And Don’t Have Webmaster – It’s Simpler And Easier Than You Think |
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* How To Automate As Much As Possible So You Don’t Have To Spend Hours Managing Your Subscriber List |
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* How to Find The Balance Between Valuable Content and Self Promotion |
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* 7 Mistakes That First-Time Publishers Make And How To Avoid Them |
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* How To Find Time For Marketing And Publishing Your Newsletter |
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* How To Make Money From Your Very First Newsletter
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….and much more
This focused 90 minute session is content packed as I reveal the exact strategies and steps to follow to quickly set up your own email newsletter.
The fee is just £67, and includes my special ‘resource file’ that contains all the resources you will need to successfully publish your own email newsletter (so you don’t have to spend hours hunting them down), as well as access to the audio recording and a transcript of the entire call.
As with all Client Magnets products, there is a full money back guarantee. If you don't agree that this Masterclass gives you a simple action plan for publishing your own email newsletter then you'll get a full refund.
SPECIAL BONUS FOR THE FIRST 20 PEOPLE TO ACT:
Confused by ‘technology’? I’ve created 3 special online videos so you can ‘peek over my shoulder’ as I edit and send an email newsletter. These videos make creating your own email newsletter so easy, that even a complete technophobe can create and send their own email newsletter. Remember, I am only making this bonus available to the next 20 people who respond, so you need to act quickly if you want to grab this special bonus.
To get your copy today, click here.
Even if you’re just starting out, you can make hundreds of pounds each week from publishing your own newsletter. I’ve been doing it for years, and I want to show you how you can too. I know exactly how you can get from where you are right now to publishing a client-attracting and business building newsletter. Will you let me show you how? Grab your copy today.
Bernadette Doyle
www.clientmagnets.com
www.howtomarketyourworkshop.com
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