Archive for May, 2010

Twitter is one of the most popular social networking platforms today, and is growing in popularity exponentially. More and more businesses are turning to Twitter to make connections with clients, other businesses and potential sales leads. The first step to successfully building your online presence via Twitter is to create a profile on Twitter. What's the best way to create a profile that will get your business noticed on Twitter?

Firstly,   What is Twitter?
Twitter is essentially a web platform where you can share 140-character snippets with the people who are interested in what you say. In order to see your 140-character updates, people must "Follow" you on Twitter. In order for you to see their updates, you must "Follow" them back. The people who follow you and read what you write are called "Followers," and the people whose updates you can see you are said to be "Following."

Pick a Username that Conveys You And Your Business
When you create a profile on Twitter, pick a username that conveys you and your business. If your business has a short name, such as Bike Bandit, you might select BikeBandit as your username.   You can also sign up using your personal name.   Select whatever makes it easy for other Twitter users to find and follow you. If you have a long business name, such as Wintergreen Hospitality Services Incorporated, you might want to use just an identifying word from your business, such as Wintergreen. Pick a short username consistent with your business, and one that your users will be able to find easily.

Keep Your Profile Consistent with Twitter
When you're building your Twitter profile, keep it consistent with Twitter. Twitter only gives you 140 characters for your bio, so think of a few words or a phrase that summarizes your business. You can also provide a link to your website in your profile, so that gives you a chance to funnel your Twitter followers to a specific page that gives them more information about you. Think of your Twitter bio as a teaser, and point them to a page that will make them want to know more about you via your profile URL.

Using Icons and Backgrounds Effectively

You can upload a picture to represent your business on Twitter, but the size is limited. Some businesses prefer to use a logo; one that's consistent with other branding; so it's easy to identify the business. Many people prefer to use a personal photograph, though, because the purpose of Twitter is to connect with other people. A photograph is more humanizing, and makes you more accessible as a person.

You can also put up a background on your Twitter page that followers see when they come to your page. You can use this background for your company logo, or to show your product or important things from your company.

Building a successful Twitter profile is your first step in building a strong Twitter following for your business. Remember that people want to connect with a human, so try to humanize your profile as much as possible. Utilizing your profile effectively makes it easier for people to find you and understand what your business does. If you follow these easy tips, you'll have a successful Twitter profile in no time!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

When you're marketing your product, you must spend some time establishing your product's value. Before you explore pricing with your sales prospects, you must convince them that your product is truly valuable for them. They need to feel like they want your product, or no price tag will make them buy. If you do a good enough job of presenting your value proposition, you can charge far more than you think you should charge, because you're letting your product sell itself; you're not relying on the price to sell your product.

Establish a Problem
First, you must establish a problem that your potential prospects face. For example, one of my students offered pain solutions for back pain sufferers. In her case, the problem that her clients faced was back pain. Think about what you're trying to sell, whether it's a seminar, class, or product, and what problem it addresses. That's the problem you want to establish in your sales material. By introducing the problem that your product solves, you're setting yourself up to provide the solution.

Show How Your Product Solves the Problem
Once you've established the problem, show your potential prospects how your product solves the problem. For my back pain student, her product reduced and eliminated back pain - chronic back pain that her clients simply couldn't eliminate. Talk about how your product does what it does, and what your client will gain by utilizing your product. If possible, talk about other solutions to the problem, and why your product does it better.

Add Testimonials to Build Value
If you have them, this is a great point to add testimonials. After explaining how your product solves a problem, let one of your clients show the value of your product by including a testimonial about how they had success with your product. For pain sufferers, a good testimonial might be someone saying something like "I had back pain every day before I used this product, but after only a few days, I'm pain free! No more expensive chiropractor visits, endless pain pills, and living every day in pain!" Adding testimonials helps to build the value of your product and add credibility.

Quantify What People Gain

Don't assume that people will inherently see the value in your product once they know what it does. You have to tell them why your product is good. Quantify what they gain. For back pain sufferers, they gain an end to back pain. But they'll also be able to stop spending a lot of money on expensive chiropractor visits, pain pills, specialists and other expensive pain-related products. Spell all of this out to your prospects so they'll see what they gain in writing; don't just expect them to figure it out for themselves.

Present a Value Proposition for Every Product
You must present a value proposition for every product you sell. Whether you're selling e-books, coaching programs, seminars, workshops or physical products, you must always establish a value proposition. If you do it well, your product will sell itself - you won't have to convince people to buy, because the product will convince them!

Michael Dunlop is the successful young entrepreneur behind such blog sites as and His sites have upwards of 200,000 visitors each month.

How does he do it?

In his words, "It's all about creative content."

When you post a blog with unique content or present standard content in a creative and engaging way, you attract more people. The people who are attracted to your content will then link to it or tweet about it. This is what's called link bait or tweet bait.

For example, Michael posted "the top earning websites in the world." He listed what each site earned in the last year, and then broke that down to how much they made in a second. When people see that Google made $691 a second, it catches their attention and they link to his site or tweet the information.

This strategy can work in any niche. Whatever your area of expertise, you can post lists of top earners or "10 best …" Those readers who already follow you will share the information with their network, attracting even more people to your blog.

To save you the time of researching these types of lists, you can use a service such as, which will do the work for you. They will provide you with all the information you need, which you can then copy and paste to your blog. For a reasonable fee, you can see a return that is worth thousands.

You can also post lists that reflect your own personal opinion. For instance, you might post a list of people who have influenced you in your career, or the top ten reasons why it's great to work in your field.

Since a list of the best of anything is really subjective, some readers might disagree with your choices. Don't be upset if that happens. It means that they are paying attention to you. The more comments that people post, the more conversation you'll generate.

The point is to be creative. People are drawn to lists because they present interesting tidbits of information that are easily shared. David Letterman discovered that years ago – his nightly top ten lists have long been shared around the world.

When you offer creative content in the form of link bait or tweet bait, you will begin to attract more readers to your blog. As the number of people linking to your site increases, so does your internet ranking. And it happens instantly. So start thinking creatively about some lists that will give your readers information that they simply can't wait to share.

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