Archive for June, 2010

Most people don't realize it until they host their first event, but a thousand little details go into planning an event. The event organizer must consider everything from marketing the event to organizing speakers, handouts, food, lodging and other relevant event details. If you're hosting an event and you're the main feature of the event, you have far less time to focus on these thousand-and-one details that go into a successful event. Dealing with the details becomes an integral part of handling event logistics.

The Logistics of Planning an Event
The logistics of planning an event require you to negotiate the details. You must coordinate the venue, any food and refreshments, the temperature, handouts, lighting, lodgings and many other details. If you're using an A/V system, you must make sure the equipment is where it's supposed to be, and fully functional.

If you're coordinating an event with multiple speakers or sessions, ensure that each participant's needs are met. The event itself requires coordinating these logistics in the days and weeks leading up to the event, a flurry of activity the day before and the morning of, and managing details during the day of the event.

Balancing Logistics with Price
The specific logistics of your event vary depending on the price point of your event. If you're charging a low price point, you're probably not providing refreshments, meals, or substantial handouts. Conversely, if you're charging a high price point, you might want to provide your attendees with special little touches that make the price seem more justified, including handouts, promotional materials, refreshments and a meal.

Handling Logistics When You're Presenting the Event
When you're planning and presenting at an event, not only do you have the details to manage to ensure the event runs smoothly, but you must also think about your presentation. If you're running around the morning of the event taping cords to floors or thinking about your lunchtime refreshments, you're not getting yourself into the right mindset for presenting at the event.

If you're presenting, you might want to hire a professional that has event management experience to take care of the details for you, leaving you free to focus on your presentation. If you do hire a professional to deal with the logistical details, make sure you're hiring someone who has experience dealing with event logistics. Hire someone with whom you are comfortable presenting your image, as the way they handle the event will reflect on you as the host and presenter. If you hire an event manager who won't provide the customer service experience you want, or who doesn't know how to manage the details in a way that is acceptable to you, you have only yourself to blame if the event is not well-received.

Think about the logistics of your event during the event-planning phase. Don't wait until the last minute to decide how you want to handle logistics, or realize you'll want to hire an event manager to free up your attention for the event itself. Make a list of the details you need to manage for the event, and determine whether you're comfortable managing the details yourself or whether you want help. Eliminate details that are cost-prohibitive in a low-budget event, or add handouts and giveaways for a high-budget event so your attendees feel like they're getting their money's worth for the event.

Want to learn more about how to make money with your own events? Visit our Event Money Machine Blog. You’ll learn about an amazing Telesummit being held later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.


One-time Webinar

How To Deliver Your Expertise Online And Get More Clients

Wednesday, 30th June, 2010
8.30pm GMT/ 3.30pm EST

You can have FREE access to a one-time webinar with myself and one of my VIP students, Nicola Bird. If you're a coach, consultant or trainer you need to be on this webinar.     Nicola Bird will reveal how she used JigsawBox to generate an income stream of over $24,000 of revenue in one month.

Here's some of what we are going to cover …

• The number one reason your business model means you're not getting as many clients as you should be (HINT: 95% of solopreneurs are making this exact mistake!)

• The four reasons why YOUR COMPETITORS will soon be delivering their expertise online

• How to SAVE TIME AND MAKE MORE MONEY by creating ONE set of content and using this as the foundation of your business

• How to use JigsawBox as a perfect platform for upselling HIGH-VALUE COACHING and CONSULTING

• How JigsawBox can help you deliver your expertise online EASILY, even if you're a complete technophobe!

• The ONE THING you must do with your JigsawBox to START ATTRACTING CLIENTS quickly

Click here to claim your VIP invitation

Best Wishes
Bernadette Doyle

Are you setting your goals according to what you truly want or what you think you should get?

There's a very big difference between those two. If you're only setting your goals according to what you think you should get, you are probably missing out on so much potential for your business.

Here's one way you can figure out if you're setting your goals too low. If I were to sit down with you in a coaching session and ask, "Tell me how much money you want to make this year," how would you respond?

If your answer is vague or your answer is more in the form of a question, your goals are more in line with what you think you should get rather than what you want to make.

When you set a vision for your business, get this kind of thinking completely out of your head. The potential for your business is so far greater than you could perceive if you're only looking at it from what you think you can do or what you think you have to do.

One way to avoid getting caught up in this mess is to do projects that you want to do; not projects that you think you should do because they might be the right way to launch a program or sell something.

Doing business this way will afford you the life you think you should have – living in a moderate home, making good money while working 6 days a week, always thinking about but rarely going on a real vacation.

Your goals have to be based around what you truly want. When you truly want something, you have what is referred to in Think and Grow Rich as a burning desire. If you don't have a burning desire to achieve your goals, it is not going to be enough.

Here's why that burning desire is so important. When you're setting after something that you haven't had previously – something that is a big, daring goal for you – you're going to hit challenges. You're going to hit obstacles because anything you want and don't have is outside of your comfort zone.

On your way to achieving the things that are outside of your comfort zone, you're going to be stretched. That's the moment when you will be most tempted to give up, unless you have a really strong burning desire.

This desire, that yearning for something more, is like your higher mind calling you to your true potential.

So, when you're setting your goals – both revenue goals and lifestyle goals – consider what it is that you truly want.

The bigger house? The 3-day work-week? The 3-month dream vacation?

If these are the goals you truly want, set them. Once you name what you want to achieve, once you know what is your burning desire, we can figure out a way for you to achieve it.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

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