Archive for August, 2010

How To Set Up Your Business So the Media Contacts YOU


Recent studies show that 79% of all major media find their resources and story ideas from blogs and the Internet. So, yes, the major media really will call you… but only if your web presence has instant credibility and the ability to stand out from the crowded pack.

On this call Bernadette is joined by Suzanne Falter-Barns. You’ll learn how to attract calls from some of the biggest media available today, as well as major publisher book deals.

Join us for this call!!


Tuesday, 31st August, 2010, 8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:   *How To Set Up Your Business So the Media Contacts YOU*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?   Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to "meeting" you on our call.

Best Wishes

Bernadette Doyle

PS - Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.


Overcome attendees' initial discomfort and build rapport. This is easiest if you bring a good assistant who can help you field questions and concerns, and facilitate conversation among attendees.

When you're running a one-day course, it's important to understand group dynamics. In a one-day course, you must build rapport among attendees quickly so you can proceed with the underlying message of your course. Building rapport quickly is easiest when you have a little help.

Attendees' Mindsets Upon Entering an Event
When attendees come to a course or event, they typically enter the event feeling a bit vulnerable or defensive. Your attendees may be worried that they're going to be put on the spot, embarrassed, or humiliated. They worry that they may lack knowledge on a particular subject, and that lack of knowledge is going to be revealed. In business courses, attendees may be sent by managers and have even less confidence in their knowledge or attending an event. In other words, most attendees are a bundle of nerves at the beginning of an event. In a one-day course, you must overcome this initial discomfort quickly so that you can give attendees something valuable they can take away from the event.

Pre-Event Mingling
One way in which you can begin building the rapport and breaking through people's insecurities is provide them with an opportunity to mingle prior to the starting of the event. Have coffee or snacks set up outside of the room prior to the session, and provide a comfortable area for people to sit and mingle. A breakout room where people can chat and interact with one another is a great criteria to include when you're selecting a venue. This gives people an opportunity to overcome a little reticence before entering the event, and they'll be more comfortable upon entering the room.

Bring an Assistant
At the beginning of an event, you're focused on a thousand details. You've got to register all of your attendees. Your attendees may have questions, or needs that must be addressed. You may find that your attendees are too hot or too cold, and the temperature needs to be adjusted. What happens if the coffee isn't ready, or if you run into a problem with registration or setting up the room? At the beginning of an event, you want to be focusing on the event; not the minutiae.

If possible, bring an assistant to help you manage these details. The assistant can help with registration, make sure everybody has their badges, check with the hotel about coffee, deal with temperature, and generally answer questions. A good assistant can also introduce attendees to one another and get them chatting; raising their comfort level and dispelling their initial fears. This frees you up to chat with attendees prior to the beginning of the event, or simply focus on the event itself.

The Secret to a Successful One-Day Event
The secret to a successful one-day event is to overcome attendees' initial discomfort fast and build a rapport. This is easiest if you bring a good assistant who can help you field questions and concerns, and facilitate conversation among attendees. The right assistant can make your life a lot easier!

Want to learn more about how to make money with your own events? Visit our Event Money Machine Blog. You’ll learn about an amazing Telesummit being held later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.

I'm absolutely certain, that as a business owner you are emotionally invested in your business.   Perhaps starting and operating your business was a realization of a lifelong dream.     This amazing dream will certainly inspire and motivate you.   But, did you realize, if you are not prepared, then that same dream can also set you up for emotional injury that can cripple you and drain the life from your vocation.

successmountainThere's a good chance that you've already felt the downtrodden lows and the exuberant highs that come with being a business owner – but have you polished your ability to pick yourself up, dust yourself off, and push forward after you stumble?   It's the key to your business success.

I want to share the story of Ken, as a way to illustrate my point:

Ken is highly enthusiastic about his new business.   He's dreamt of this since he was a boy, and he's anxious to make his first significant paycheck, doing what he loves.

He rushes into a dynamic marketing campaign, following the leads of some other local businesses that he views as successful.   He sinks a boatload of money into it and waits.

But the marketing campaign is largely ineffective.   It turns out that his target audience isn't looking where he's advertising.   He immediately falls into a plummeting, emotional spiral as he dwells on the thousands of dollars that he's lost.   His emotional low lasts for months.

The failed campaign didn't hurt Ken financially (he still had plenty of capital with which to operate), but the taste of failure tainted his daily businesses dealings as he fell lower and lower into the emotional dump.

The campaign didn't have to have the affect Ken assigned to it.   Business people everywhere have tried and failed, but the differences among them lie in their attitudes toward those setbacks. Did they allow the setbacks to attack their emotional wells, draining them of motivation?   Or did they consider the setbacks to be forms of inverted commerce…paid-for experiences in what-not-to-do?

Any failed attempt can be viewed in either of these two ways.   The right way, and the emotionally, financially, and successfully lucrative way to view setbacks is with a positive attitude.   Know that each one teaches you about something that isn't right for you, or right for the situation in which you used it.   In retrospect, you'll find that this kind of knowledge is, in fact, priceless (making the money you may have lost seem insignificant).

So, in summary, keep these points in mind when casting off on a new business adventure:

• Study your target audience, their needs, and your offering to make sure your product or service is in line with a definitive need.

• If possible, test your theory or idea first.   You'll feel better about your effort, even if it fails, if you've prepared well.

• Don't invest more money than your business can afford to lose.

• When you make your move, keep your expectations high, but don't allow them to be so grandiose that a simple setback can bring your dream crashing down.

• Understand that great business people everywhere have tried and failed in the process of elimination.   You, too, can be great if you understand that not every attempt will be a stellar success.

• If you do experience a setback, get your heart out of it and insert some brainpower:   "How can I use this experience to increase my chances for success next time?"

Ken's money wasn't lost.   It was simply invested in a learning experience that would come back to him from a different direction.   But, unfortunately, because he couldn't view his setback in this light, that money (and the experience) was lost forever.

Remember to set goals for yourself, but never give those goals the responsibility of holding up your entire business (or your emotional state).   Know that you will experience setbacks, but with emotional resilience, you'll be able to view them for what they really are:   set-ups for success!

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