Archive for November, 2010

Ask yourself the question: What is the difference between those people who have achieved great levels of success and people who get only average results? Quite often it comes down to determination and a willingness to put in everything they have and more in order to achieve their goals. Successful people keep going when unsuccessful people give up or stop putting in the effort. It is all well and good to have big dreams and set expansive goals, but are you willing to personally invest the time effort and money it will take to achieve those goals?


Getting from where you are now to where you want to be is going to cost you time and effort and money.

No great dream, goal or strategy ever fulfils itself on its own. They are certainly important elements of success but they need to be backed up by an investment on your part.   To get from where you are now, to where you want to be in terms of your goals there is going to be a cost. It is going to cost you time. It is going to cost you effort. And it is going to cost you money. It may also cost you emotionally. Achieving your goals may require you to face your fears and take risks that you haven't taken before.

Some people say that you must first look at your financial commitments and cash flow and then decide if you want to invest in something. But it doesn't always work that way, sometimes it is the other way around. As an example there was once a seminar that I wanted to attend. It was about how to create high priced programs and I knew that I needed insight on that strategy for my business. The problem was that the price tag of the seminar would empty out my bank balance. It would take every last cent that I had to be able to attend the seminar. That was a big risk, but I decided to take it anyway, it would be worth it. When I arrived there I even had to take the metro from the airport because I couldn't afford a cab. Today that investment has paid off more than tenfold but at the time I didn't know that. I just knew that I was willing to invest in the seminar.

Keys to Remember in Terms of Investing in your Goals

There will always be a cost to achieving success. That is why it is important to have goals that you are passionate about, it makes weighing up the costs less daunting.

You can't always calculate all the costs in advance. Sometimes an opportunity will present itself and you need to be able to make a quick decision as to whether it will be something worth investing in.

Listen to your gut. If you believe that investing in something will help you to achieve your goals, make the sacrifices needed and take the opportunity. It is rare that you will regret it.

Be willing to go the extra mile and to keep investing in your strategies and goals. If you continue when others are giving up there is a far greater chance of you achieving the success that you dream of.

No road to success is a smooth path. There will always be challenges, set backs and obstacles. Some can be foreseen and calculated but others can appear from nowhere. In the same way often opportunities pop up sooner than expected and it stretches your resources to be able to take advantage of them. Be willing to invest in whatever it takes and you may find yourself on the road to success sooner than you expect.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients.   Register FREE for instant access to her teleseminar series on How to Get New Clients.

Have you ever found that you feel frustrated in your business marketing efforts? You think you are doing all the things that you are supposed to be doing but it just isn't bringing in the business, and you don't know why. You have a Facebook page, a blog and a Twitter account but it is not really translating into tangible business results for you. Sometimes you may even feel that if you just work at it a bit harder you'll see results, so you burn yourself out trying to do that. Any successful business person will tell you that it's better to work smarter rather than harder. Could it be that you are operating on a purely tactical level without having a big picture strategy in place?

MarketingThe Value of having a Master Plan Strategy

Think of it in terms of building a puzzle. You can have all the pieces laid out in front of you and you can start building, but how efficient would you be? You may get the puzzle completed eventually but it will be a long and frustrating process. If instead you take the box that has the completed picture of the puzzle and place it in front of you then you have a bigger picture to guide you. Chances are you will complete the puzzle much faster. You will probably enjoy building it too.

The big picture that guides you is your strategy and that is something that you have to have outlined first before you start to implement tactics. Otherwise it is a bit of a hit and miss approach. The strategy guides you, gives you something to work towards and helps you to measure your progress. One of the most important aspects of strategy is setting goals and making those goals meaningful to you. Once you have your big picture strategy in place only then should you start to define tactics. The tactics refer to the steps that you will take in order to reach your goals. Each tactic should be in line with your overall strategy so that you are consistently and progressively working towards your goals. So for example, when you create a Facebook page it should be as part of your overall strategy. You should know why you are doing it, who you want to reach and how being on Facebook is going to benefit your business. When you implement tactics as part of an overall strategy that is when you will start to see tangible results in your business.

Easy Ways to check if you are implementing Strategies or Tactics:

• By simple definition a tactic is something that you do. It is an idea that you implement or a task that you do. It is characterized by action. When you are more conscious of what defines a tactic you will be able to keep your actions in check.

• A strategy is more of an overall plan. It is an outline of your goals and objectives for your business. Think of it as your dream, your "want to" and it should always be at the forefront of your mind.

• Your strategy plan should always come before your tactics so that you know and understand the purpose of your actions and tactics.

• If you find that you are getting very busy but not seeing results, this should be an indication that either your tactics are not in line with your strategy, or that you haven't clearly thought through your strategy before implementing tactics.

Nobody wants to be working hard and not seeing the fruits of their labour. Sometimes it is just a simple thing of taking a step back from your tactics and asking yourself "What do I want to achieve with this action?" In that way you can start to define your strategies and tactics more accurately. You will be amazed at the difference that this can make in your business. Not only will you be seeing better results, you will also be more motivated because you carry with you a greater awareness of your business goals.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients.   Register FREE for instant access to her teleseminar series on How to Get New Clients.


If you have a great website that gets viewed by thousands of potential customers yet your sales do not reflect the same success what's the problem? Your large volume of enquiries is a great start but unless they translate into sales they don't mean much. What you need to have a closer look at is ways in which you can convert more of those leads to sales. Here are four simple ways to help you:

Tailor your Copy

Learning to write words that sell is a technique that can make a big difference to your sales conversion rate.   On a website the copy should immediately grab the reader's attention and make them want to learn more. The copy should resonate with them on a personal level as soon as they arrive on your web page. The copy should also speak directly to the prospective customers needs. It should show them how they can benefit from working with you or using one of your products. Tailoring your copy is a simple yet very effective way to increase your conversion rate of leads to sales.

Capture Visitor Information

A database of customers or potential customers is one of the most valuable assets a business can have.   Every person that visits your website or expresses an interest in your products or services has the potential to become a client. It is therefore important that you have mechanisms in place on your website where you can easily capture the visitor's information. One way of doing this is by using squeeze pages. Learning how to effectively implement squeeze pages in your website can help you vastly improve your conversion rate.

Different Ways to Follow Up

Traditionally most people think that a follow up is getting on the phone and asking for the sale. While this is true some of the time, there are many other ways that you can follow up with clients without directly calling or asking for the sale. Email has provided a convenient and inexpensive way to keep in touch with prospective customers. Learning to write emails that sell is a great way to improve your conversion rate.

The Power of Teleseminars

Teleseminars are a great way to start interacting with potential customers. They provide prospects with an opportunity to learn more about you, your business and what products or services you offer. It also gives them insight into the value that you offer and how they can benefit from buying from you.   You can use the teleseminar to explain specific items in detail. If customers have any questions you can respond straight away and other prospects can also benefit from hearing the Q & A. As customers get to know you they will be more confident about purchasing from you. Using teleseminars is great way to interact with customers and increase your conversion rate.

This is just a brief overview of four effective ways to increase your customer conversions. Each one of these techniques is covered in more detail in my free teleseminar series ’7 Secrets for Attracting Clients’. Find out how you can have access to the recordings.

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