Archive for December, 2010

Some people say there are no shortcuts on the road to success.

I say that for your business journey to reach a successful destination in the most efficient and effective manner possible, it's all about taking a shortcut. The whole idea is to save yourself valuable time on the way to realizing your goals.

Learning all you can from the resources available to you and investing in the right mentors, the right education and the right products is like taking a shortcut to your business success. Rather than randomly trying this and implementing that, you will save time and make more money by learning from those who already have the information you're looking for.

Why recreate the wheel when someone else has already invented it?

One of the best shortcuts you can take is to connect yourself with successful business people who are already getting the results you want to achieve. They've been there, done that and know what works and what doesn't. They are a vault of valuable information and resources that can swiftly propel you down that road to success.

combinationlockA wise person once told me that the road to success is like a combination lock. If you don't have the combination, that road can be long - and expensive. All you need is the combination that unlocks that vault.

Those people who already know how to do something you want to do have the combination. They can unlock all the information you need access to. It makes more sense for you to pay them to give you the shortcuts than to spend months or years trying to figure it out on your own.

Time and time again, I invest in getting the combination secrets from the people who know them. I defy you to show me one successful person who doesn't continually invest in themselves and their education.

Taking a shortcut isn't cheating; you still need to pay to find out what the secrets are. This will require you to step up a bit and make both psychological and financial commitments and investments.

I had to do this a number of   years ago, when I invested $1,000 - which I thought an exorbitant amount of money at the time - to learn a special technique for launching new products.   Six months later I launched a product following the techniques I learned from that investment, and made more than $49,000 in sales.

Stepping up and paying for that shortcut really does pay off.

You simply need to get yourself through the psychological barriers that stop you from going down that path. You have to convince yourself that there is a shortcut to your goals, but that like everything that is worthwhile, it comes with a price.

You will discover that you will earn so much more revenue as a direct result of paying for that shortcut.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients Register FREE for access to her Stepping Up teleseminar series


When expectations go wrong, stay inspired and propel forward with determination.

Do you have expectations about what you will accomplish today?   If you do, how much weight have you asked those expectations to bear? If each and every expectation you've set doesn't come to fruition, will an entire project, a whole idea, or a complete career come crashing down on you?   OR will you be inspired and propelled forward with even more determination than before?

Expectations are fickle creatures.   A fine line must be drawn when establishing them.   They can be springboards to success, or the plugs that if pulled, will drain the water into which you're diving.   How do you react when your expectations go wrong?   As you think about your own circumstances, I want to share this story with you with the hope you'll be inspired …


A popular television show in the U.K. gives supermarket store employees chances to lead projects of their choosing – projects that hold the potential to change the way that this particular supermarket conducts business.

One employee has a stellar idea:   she proposes that the store sets up designated areas where the ingredients to create certain meals are housed together, on the same shelf.   It's one-stop-shopping for busy cooks – Spaghetti Bolognese or Sesame Chicken ingredients all within a two-square-foot area.

The project leader, who we'll call Sara, has the full support of her coworkers and her supervisors.   It's a terrific idea, and everyone believes that it will please the customers and continue as a staple operation in the store.

But, during the first day of one-stop-ingredient sales, Sara must pitch the idea to store customers.   She's in charge of touting its convenience and its time-saving potential in the name of its success.   But she chokes up.   Her nerves get the best of her and she falls apart when speaking.

The first day's sales aren't what she expected. She blames this on her poor speaking ability and throws in the one-stop-shop-ingredient towel.   The coworkers who were so supportive of her ideas are now investing all of their energies into attempting to build her confidence and convince her to carry on.   She should be leading them, but instead, she's leaning on them for support following the shattering of her expectations.


In this example, Sara erroneously focused on one specific portion of her job (her weakest point), and made it the crux of her success.   Because this expectation was overloaded, it played the role of a breaking point instead of a learning experience.

Had Sara pressed on, she would have likely gained experience each day, making her public speaking better as timed passed.   She could have even used this experience to delegate speaking to others in the future, had she persevered.

Anyone who desires to be successful in the business world must set goals and targets for themselves, but when those goals turn into expectations that hold the responsibility of propping up the rest of their potential success, resilience can be difficult.   It's like putting every egg into one basket, and then enduring hunger pains after the basket has been dropped.

Instead of expecting perfect success every time, turn your attentions toward expecting the unexpected.   Be flexible.   Know that things will go awry.   Know that other things will go tremendously well.

Expect anything, and everything will seem like nothing; but expect nothing, and anything will seem like everything.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients Register FREE for access to her Stepping Up teleseminar series

Stepping stones

Take steps to close the gap between where you are now and where you want to be.

Do you ever feel that though you may enjoy a reasonable level of success in business, there could be something more?   Do you sometimes get sidetracked from your goals because life at times simply gets too busy? Or is starting out towards your goals where you stumble? No matter which of these questions you most identify with, they all have a common theme. There is a gap between where you are now and where you'd like to be. Something is hindering you on the road to success towards achieving your goals, so how do you go about changing that?

Stepping Stones to Success

Each part of the goal-setting process is important. When you take the time and effort to clearly work through the process it greatly improves your chances of achieving the success that you desire. Too often people get sidetracked or bogged down by challenges. It is during these times that it is most helpful to have a clear vision of your goals and a clearly defined strategy on how you plan to achieve them.   It gives you something to keep working towards and helps keep you on track.

Making Sure you stay on Track with your Goals

• When you make your goals make sure that they are clearly defined. Make them measurable in terms of time and value. Create goals that can be measured in milestones for three, six or twelve months.   If they are revenue goals set specific monetary targets.

• Make the goals tangible. Visualize all the aspects of achieving your goals. This is a good way to evaluate if your goals are really meaningful to you. It is proven that people work harder to achieve something they really want and that means something to them either emotionally or materially.

• Evaluate if your goals are achievable in terms of your current resources. This is where many people stumble. There is no problem to create goals that will stretch you, but then you need to be willing to implement the changes needed to achieve them. This may require you to step up and out of your comfort zone and take some risks. Consider if you are willing to do that in order to achieve your goals.

• Create revenue streams to help you get you to your goals. Think of multiple ways in which you can get both big ticket items and smaller consistent forms of income coming into your business.

• Take a no excuses approach. Once you have defined you goals, step up to the challenge and put a wholehearted effort in to working towards achieving them.

Remember that forming new habits is never easy. Too often people slump back into old ways of doing things and then wonder why they aren't reaching their goals. Have an enthusiasm and determination as you work towards your goals. Constantly check yourself to see how you are doing and make adjustments if necessary. Most importantly remember the bigger picture and always have a vision motivating you towards achieving your goals.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients Register FREE for access to her Stepping Up teleseminar series

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