Archive for January, 2011

If you are able to implement only one single marketing method for your business –   one valuable resource that can make the biggest difference in your business and your income – put out an email newsletter.

bigstock_Green_Newsletter_Button_5454497It won't cost you a lot of money. It doesn't have to take up a lot of your time. You don't have to know all the technical aspects of it, so long as you're willing to learn as you go along.   All you have to know is what you already know. Your business and your clients.

A newsletter is the most effective way to attract the attention of the clients you're trying to reach.

To get started, follow this sage advice from Julia Cameron, an adviser to writers: "Don't get it right, get it written."

Aiming for perfection can be a major stumbling block in getting your newsletter done. Maybe you're not up on the technology used to put out a newsletter. Don't let that stand in your way. Don't let the fact that you're not a Pulitzer Prize writer stop you either.

Instead, concentrate on the people you're writing the newsletter for and what they want to read.

The 80/20 rule is quite important here. Focus 80 percent of your attention on who you're talking to and figuring out what they really want to read. Later, you can spend the other 20 percent of your time on the technical formatting and how to send the newsletter out to clients.

Ask …
There is one vitally important question to ask yourself when thinking about your newsletter: "Who am I writing for?" You'll ponder long and hard about what you should write, but first you need to know who you're writing for.

Next, you need to determine what your audience needs help with. Once you've answered both of these questions, deciding what you should write about will come quite naturally.

Write …
Now it's time to just get started. Get your newsletter out of your head and onto a written page. Take some time to review your presentation, but don't obsess about how it looks. It's much better to have a plain newsletter with the right content than to have a beautifully formatted one that doesn't speak to your readers.

Stay focused on what it's saying to your audience.

Send …
If you spend a lot of time reworking and re-thinking your newsletter after you've written it, perfecting it and figuring out software, it's going to take you a long time to send it out.

Once your newsletter is written, you need to get it into the hands of your audience – your potential clients are just a click away. You can only make a connection with them if you hit that "send" button.

That is when your subscriber list will grow. That's how you'll start receiving more feedback and know what your clients want from you.

If you do only one thing to start marketing your business this week, make it an email newsletter. It will make a huge difference to your business success!

Visit my event money machine blog site, where you’ll find articles with money making strategies that will help you make your next event everything you hoped it would be.

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Have you set yourself a series of goals to achieve this year?   How are you going with them?     Generally, when you set a goal for yourself, the first thing that goes through your mind is, "What do I need to do in order to achieve this?"   Is that what you did, when you set your goals for this year?

That's automatically where your mind goes.     Most people, are focused on what needs to be done.   And while the "doing" IS important, there's actually something more important that needs to come first….

Before you ask yourself   … what do I need to DO, Ask yourself "Who do I need to BE in order to achieve this?"

Think about that before you think about what you're doing, because how you're being is so much more important than what you are doing.     And here's why ….

Abraham Hicks, who writes a lot on the subject of law of attraction, says that there is no amount of action in the world that can compensate for negative thinking. So if you're being someone who is skeptical, cynical, pessimistic and focused on worrying, no amount of goals and action in the world can compensate for that.

If you are busy with all the "doings" yet hanging on to negative thinking, you can end up being caught up and driven by fear. A successful business will not emerge from a place of fear.     If you're holding on to negative thinking and fear, you're basically sharing fear, exuding fear, and passing on fear. And people don't want to be around fear, so they intuitively back off.   They will back away from you and your business.

On the other hand.   If you focus your attention and energy on shifting that fear. That is the first step toward who you need to be to accomplish your goal.

Then spend your energy changing your behavior. Think about who you need to be in order to congruently step into the goals you set for yourself.

Would the new you do this? Would the new you keep your desk like this? Would the new you live in a house like this? Would the new you drive a car like this?

I'm pretty certain that one of the reasons I've been traveling first class since 2006 is because I decided to be someone who travels first class. I did it because I wanted the comfort of traveling this way. And I once ended up doing a $60,000 project with someone I met in the first class cabin, so I guess being a person who travels first class paid off!

Once you realize the difference between who you need to be versus what you need to do, you'll attain your goals much faster.   And start traveling First Class!

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients

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