Archive for March, 2011


As the most important asset in your business, you should be investing more in yourself than in your car.

If you own a car you know that you need to regularly refuel it and check the oil. If you don't you run the risk of running out of fuel in the middle of a journey or the engine could just seize up. Now a car is generally seen as a depreciating asset that loses its value over time. Yet still you know how to look after it. You invest money to keep it in good running order so that it will reliably get you from A to B. If you are an asset in your business, and the most important one at that, how much are you investing in you?

An Asset Worth Looking After

Well known motivational speaker and life coach, Jim Rohn, says that we should be investing as much in ourselves as we do in our cars. I tend to disagree with that a little. I think we should be investing more in ourselves than in our cars.

Whereas our cars are depreciating assets, I would like to think that you are an asset that accumulates value over time. Each day brings new experiences and the opportunity to increase your knowledge. So each day you have the potential to increase your personal value as an asset to your business. You are the first important element needed for the creation of your information empire. Isn't that an asset worth looking after?

As a business owner it is easy to get caught up in the operations side of things. You spend time creating products or programs and thinking of new ways to attract more clients. Of course these are important aspects of running your business. But have you noticed how difficult it is to be creative when you are feeling tired and overworked? Rest and recovery is just as important as time spent on the job. As humans we need rest, we need to take some time out to give our bodies and minds an opportunity to recover. You will be far more productive when you have had a good night's sleep, or when you've taken a quick nap. Your business will benefit as a result. It is important both to yourself and to your business that you treat yourself as an important asset that is worth looking after.

Here are some ways in which you can invest in yourself.   I have put these steps in place and my business and life have flourished as a result ….

Set boundaries and keep them. Put time boundaries in place so that you have set working hours. If you do have to work longer hours, make sure you still take short breaks.

Take time out. Consciously schedule in leisure time and spend that time doing something that is completely unrelated to work.

Don't push yourself beyond your limit. Be aware of the work hours you are putting in. Don't keep pushing yourself until you burn out. You are your business' most important asset and therefore you must look after yourself.
Create a nurturing, sharing and caring environment.   Surround yourself with people that encourage and support you. Share your vision for your business with your family and get them onboard so that you have a solid support base.

Treat yourself to a mentor. Find a business coach or mentor that you can work with. Allow them to speak into your life so that you can grow with your business.

Continually invest in your business growth and development. Attend courses or workshops that inspire you and give you ideas on how to grow your business.

As a business owner your business is important to you so it's tempting to pour all your energy into it. Remember though that you need to be renewing those energy sources if you want your business to grow. Take the time to invest in yourself and your business will benefit as a result.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at


Support from family and friends can prove to be invaluable.

If you are a solo entrepreneur, so often the only people you have to bounce ideas off are your family or close friends. Do they really understand what your business is about? Can they give you with the right type of advice or encouragement when you need it? Or do you have to try figure out everything on your own? Would they be interested in attending a workshop with you and would it be worth it?

Here are some thoughts and real life scenarios on the subject.   See what you think …

Your family members are often the people who provide you with encouragement when you need it, so it's useful for them to understand more about the business model you are working towards.

That way when you ask for input or are debating about whether to implement a certain strategy in a certain way, you have someone who understands the principles of what you are trying to do giving you feedback.

I often encourage my clients, that if they have a partner they want to bring along to my workshops, they should do so. So many of my clients are solo entrepreneurs and it can be difficult always trying to figure out stuff on your own. If your partner or member of your family understands something about your business model, they can help you to brainstorm ideas and remind you about some of the principles if you are unsure of your next step.

They may get so excited your business that they may choose to get more involved and help you with aspects of your business. This was the case for two of my clients.

Firstly,   let's talk about Jane.   Jane brought her 15 year old son to one of my workshops. He was the youngest participant of the group. Like most teenagers he is highly computer literate and enjoys creative design work. But the benefit to Jane is now when she talks about her business strategies he knows exactly what she is talking about. He has also helped her design the cover for her first product and a banner to place on her web page.   Then there was Gail.   She also brought her partner along to a workshop. Gail reflects that it is so great that he now understands more about her business. He's quite technically minded so has been able to help her with the technical aspects of running her websites. Because he understands the principles of her growing information empire, he is often the voice of reason for Gail. He is the one encouraging her to price her programs at their true value and to think bigger.

So as you can see from these examples, there can be some great reasons to get family involved in your business:

Reason #1: When they understand the business model you are working towards and why you are doing what you are doing, it is like getting them onboard as a partner.

Reason #2: Understanding the business principles means that they can be a sounding board for ideas and strategies that you want to implement.

Reason #3: They may have talents or skills that you can use in your business and they may want to get more involved in it because they want to see it succeed.

Reason #4: As a solo entrepreneur you need encouragement from time to time. A partner or family member who understands your business will be able to provide the right kind of encouragement.

It makes running your own business so much easier when your family or partner is on board with you. Their encouragement and input can prove to be invaluable when you need a sounding board for implementing ideas and strategies.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

If you are in your business by yourself you will know all about limited capacity. You may have a great business concept but when it relies on you to do everything there is going to come a time when you reach your capacity. What do you do then? Do you take on the expense of bringing on a team? How many people? What aspect of their business do you train them up to handle? Are there other options available to you?

Thinking and Working Smarter

bigstock_Change_-_Open_Door_To_Success_6755029If you have a successful business model chances are that your business will grow very quickly. Soon you could be at capacity and then you have to decide if you want to expand your business or just stay at the level you are at. Chances are if you are in business then you are a motivated individual, you won't want to stay where you are, you will want to look at options for expanding your business. A lot will depend on the type of business you have and what kind of expertise you will need. I faced a situation a few years back where I decided that I wanted to cut back on my working hours while still growing my business. It meant I had to look for smarter ways to do things, for ways in which my business could work for me and generate an income while I wasn't around. Technology has provided some wonderful tools for small businesses. For a start when looking to employ people in your business you now have the option of working in a virtual environment. This means that you do not physically need to employ people in your business. You can get them to work for you on a freelance basis and only when you need them on a specific project.   This cuts down on operational costs and allows you to be able to afford a higher calibre of employees because they are only working for you part time. I have an amazing team of eight people that work with me yet all of them I contract in on a freelance basis. It has provided me with flexibility in my business and ensures that my business continues to grow.

Tips for Expanding the Capacity of your Business

•      Use technology to your advantage. Look at ways in which you can sell products online that don't require much in terms of fulfilment from you. They are products that are packaged and ready to go. This can provide some valuable income for you without demanding any of your time or resources.
•      Automate and integrate systems so that you can manage your time more effectively. Have reminders in your phone or on your computer to prompt you to follow up with certain tasks.
•      Use the virtual office environment to your advantage. Contract in the expertise as you need it and be able to grow your team on a flexible basis without placing too much strain on your overheads.

Realizing that you are reaching your capacity in business can be an exciting place to be. It can force you to look at ways to work more creatively and efficiently so that you can continue to grow your business. Step up to the challenge that it represents and it can take you and your business to a whole new level of success.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

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