Archive for April, 2011

M3 May 10 021If you were to stand up in front of your audience and just start rattling off a list of your achievements it may capture the attention of some, however you'll likely start to see the majority of your audience "nodding off" and falling asleep.

Yes, they want to know that you are qualified to speak on a certain topic, but they won't be interested in hearing you boast about your achievements. There are ways in which you can establish credibility without boasting. Here are some valuable tips on how to do that.

Be A Little Vulnerable With Your Audience

Remember the purpose of establishing credibility with your audience is so that they will listen to what you have to say. You want your audience to warm to you. So you can see why boasting about your achievements will really be counterproductive. Sometimes being a little vulnerable with your audiences and sharing personal stories has a far more powerful effect.

I have used this strategy myself.   When I first started out doing talks on cold-calling I would introduce my talk with a true story.     Did you know there was a point when I was told - "The problem with you, Bernadette, is you're just no good on the phone".   I was terrified of making a cold call.   I'd share with my audience this true, real-life experience.   My audience could see where I had come from and it very quickly helped me to establish credibility and their attention!

Of course, if you're going to relate a personal experience like that it is important to continue backing it up with evidence of the results you've achieved.   I would usually share some of the specific results I'd helped big companies achieve.

When you share information in this way you are not bragging, you are simply demonstrating to your audience why you are someone worth listening to. Think about how you would introduce yourself to a new acquaintance. You wouldn't immediately tell them how successful you are. If you needed to establish credibility you would be more subtle. You need to take the same approach with your audience at talks.

Keep Them Engaged with Useful Information
As you engage with your audience share your UNIQUE experience and knowledge.   You are an interesting personality with expertise in your field.   As long as you share of yourself from the heart and provide USEFUL information, your audience will naturally want to know more about you and your strategies.   Share you're real life success stories and show your audience how they can apply the lessons and mistakes you've experienced.   By doing this your audience will be inspired to change their current situation by listening to you.

When you're preparing to connect with your audience think about these questions below.   It will help you establish credibility with your audience without boasting them to sleep ….

•   Where have you come from – what obstacles have you overcome to be where you are today?

•   What results have you achieved or helped other people achieve?

•   What are some of your key learning experiences – and how can they be applied to your audience

•   What remarkable results have you achieved while working on specific projects or in certain areas of business.

Remember, people DO want to know who you are – but generally shy away from people continually talking about themselves and boasting about their achievements.     Weave these tips into your next talk or seminar.   By making small changes to the way you deliver your message, you'll see a BIG impact to the results you are achieving.   Remember, it's all about your audience not all about YOU.

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•      3 of the biggest mistakes you can make when promoting your events

•      The Attitude of Winners you must practice to create highly successful events

•      2 surefire ways you can make a TON of money by speaking for free at events

•      Why speaking at events is critical to your next successful business endeavor

•      Why building a mobile list is critical to staying ahead of your competition

•      The #1 piece of advice to keep in mind when getting sponsors for your event

•      3 of the biggest mistakes newbies make when trying to get their first sponsors … and how to avoid them like the plague

•      3 TOP reasons you must start using publicity for your events today

•      The biggest difference between publicity and press releases

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You wouldn't ask a newborn baby or toddler to go out and earn an income would you? Instead you would nurture and care for them until they are old enough and mature enough to stand on their own two feet. Starting a new business can be a bit like that. I'm a firm believer that you need to let it grow a little before you start depending on it too heavily to meet your financial needs. But what do you do if you have no other options, if you started your business because you were part of layoffs?

Why you need to Balance your Financial Needs

Trying to grow a business while depending on it to meet your financial needs can be very stressful.   You will be constantly juggling cash flow and trying to keep just one step ahead of paying bills. Not everyone has a strong financial base when starting a new business. In fact, most people don't. But you need to find ways of earning a little extra income, even if it is working part-time, to take some of the financial burden off the business.   That stable income, no matter how small, can make a big difference in how you approach your business. It can give you a huge psychological boost to know that you have your most important responsibilities covered. Instead of stressing about where your next week's income is coming from you can start working on strategies that will consistently grow your business.   Then in time as your business becomes more successful, you can start to depend more on it for your income.

So much of it is about timing. There will be a time when you quite literally have to burn bridges. If you have a specific goal in mind with your business, such as working only three days a week, or taking it online, then at some point you have to take that leap of faith. Sometimes it may mean turning away business and other sources of income and that can be scary. But it also spurs you on to make a success of things. Ideally your business should be well established and on track to meeting your goals before you take these kind of steps.

Helpful Tips for Balancing Financial Needs and a New Business

•      Draw up a budget so that you know what you need to make in order to meet your responsibilities.
•      Try to establish how much time your new business will need out of your work day, and if there is a possibility that you can schedule in some part-time work.
•      Have some sort of stable income – it needn't meet all of your financial needs but it should provide a base to work from that is greater than zero.
•      Have a clear strategy in place so that as your business grows you can start to put plans in place that shift your focus away from part-time earnings and full-time into running your business.
•      Be aware that timing can be key and is an important part of balancing financial needs with growing a business.

Starting or growing a business is not easy. It requires a lot of determination, effort and investment. Trying to balance all of that and at the same time depend on the business solely to meet your financial needs often just adds to the burden. Earning part-time income to ease a bit of the financial burden is a good way to fast track the growth of your business. It helps you to focus on growing your business rather than stress about how you are going to pay the bills. Because of the time and discipline involved in balancing more than one job, when the time comes to implement bigger strategies in your business,   you will have the confidence to take that leap of faith.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

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