Archive for May, 2011

Have you ever wondered what your clients are saying about your business? Would you love a direct line into your clients' minds; to know what they really want and what they're willing to buy?

Social media is a place where you can really get into the mind of your buyer.   You can dialogue with your clients and listen to what they are saying -   not only to you, but to each other. It's the perfect place for you to find out what your client's REALLY want.   And when you discover that, you can go to it – providing it to them!

1.   Identify "Hot Topics"
By listening and engaging in social media conversations you will quickly identify the "hot topics".   What are your prospects asking?   What do they need help with?

2.   Respond to Demand
Once you have the "hot topics" in mind, it's time to showcase how you can help your prospects.   Use these hot topics to create the content for your blog and social media updates.     Give your prospects the answers they're looking for.   Position yourself as someone who is in-the-know who understands popular concerns. Demonstrate your expertise in a way that inspires people to use your business or services.   Give your prospects what they want, when they want it!

3.   Create a "BUZZ"
Social media gives you a ready-made channel to generate buzz about your new content and offerings.   With platforms like Twitter, you can use "hashtags" to incite and track conversations about specific subjects and groups.   There are also search tools available that will enable you to easily track what people are saying about you, your "hot topics" and your content and offerings.

4.   Track and Evaluate Market Response
By tuning into the various social media platforms you make it easy to evaluate the response to your new product, content and business presence.   You can use the information to review the effectiveness of your offerings and continue to craft better-tailored content in the future.   It's also a way to determine what formats and delivery methods work best to reach your prospects and clients.

Facebook, Twitter, Digg and other social media networks are ready-made tools to help you in the quest to get inside the mind of your buyers. Use social media tools to track what people are talking about, and create timely content to demonstrate your expertise and the fact that you're €˜in-the-know.'

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at

If you are new to the idea of giving talks you may not know where to start. Do you polish up your presentation skills and attend workshops on public speaking?   Do you sit down and hash out some marketing strategy? Do you send out emails to your existing clients? These are all valuable and important aspects of putting together a talk, but not necessarily the best starting point. Think about it logically. If you want to give talks you need to have an audience. How do you go about finding or creating an audience?

Start out with a Small Event

Many people think that in order to have a successful event you need to be speaking to an audience of at least 500 people. This is not necessarily true. A targeted audience of just 20 or 40 people can bring you some valuable revenue. There are other benefits to presenting to a smaller audience. A smaller event also gives you the opportunity to get comfortable in front of an audience. You can practice your presentation skills and find a rhythm that works for you. You also have the opportunity to test out different ideas, approaches and find out what gets the best response. Then once you have a successful formula you can aim for larger audiences.

Be Specific when Planning Talks

The more planning and preparation that goes into your event the more confident you will be when the time comes to stand up in front of an audience.   Not everyone is a natural speaker and can speak off the cuff. When starting out it is recommended that you create an event outline follow so that you don't miss out any important steps in the process. The chances are that you will be quite nervous to start with. If you rely on memory you could forget to tell the audience about your special offer or other key elements of the presentation. Being properly prepared will help you to look more professional and deliver a seminar more confidently.

Starting Points for Talks and Events

•       Focus on your audience. Think of how you can reach them and connect with them during your presentation. Think of what benefits you can offer them.

•       When starting out practice giving talks to a smaller audience. This will help you to develop a level of confidence.

•       Know what the objective of each event is. When you plan your talks know what outcome you are expecting.

•       Use whatever tools are available for you to improve your presentation skills. Attend speaking workshops or work with a coach if you feel that your speaking skills need improvement.

Trying a new marketing tool can be daunting, especially if it involves speaking in front of an audience. Sometimes it is helpful to take the focus off the actual presentation and focus instead on the business objectives of giving talks. These could be things like getting to know your audience, for example, or generating more business. Realizing the benefits to your business can help motivate you to seek ways of creating a successful event.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at

Use the power of delegation to develop and grow your business.

Many entrepreneurs are solo business people. They are doing everything in their business from sourcing leads and seeing clients to doing the accounting and filing. Now there is some wisdom to keeping costs low when you start out so that your business has the opportunity to get established. But at some point you are not going to have the capacity to keep doing everything yourself and still be able to grow and run your business.

So, how can you use people to help you get organized and develop your information empire?   It's starts with your thinking and perception about the power of delegation.   Here are some thoughts to help …

1. Some People love the Jobs you hate

Most entrepreneurs are creative people. They love ideas and creating products and programs for their clients. When doing those things, that's when they feel most energetic and inspired. But the tasks they often get stuck doing are admin, filing, booking keeping or other similar tedious tasks. You know what those tasks are because just talking about them usually makes your heart sink.

The good news is that somewhere in the world is someone who just loves doing the jobs you hate. I know it's sometimes difficult to believe that there are people that love doing admin, but it's true. There are many excellent personal assistants and administrators out there that thrive on being super organized and helping other people in their businesses.

2.   Your Business will only Grow when you're not bogged down with the tedious tasks

Your   first objection may be that personal assistants cost money and take time to train up. But think of it from a different perspective for a moment. Is it really beneficial for you and your business to be struggling along and doing the things that you hate?   Wouldn't it be better to pass across tasks to someone who would be far more efficient at doing them? Then you could focus on doing the tasks you love and enjoy. The truth is that your business will grow when you are not bogged down doing tedious tasks. So consider ways in which you can get organized and use other people and their expertise to help you develop your business into an information empire.

3.   Get People Involved in your Business:

Consider which tasks take up a lot of your time that you don't particularly enjoy doing. Are these things that you could delegate to someone else?   There are many ways to bring people on board and make use of their expertise. It doesn't need to be a huge expense or long term commitment. You can hire people for individual tasks or a single project.

Don't be afraid to delegate. There are people that love doing the tasks you hate to do. Be aware that your business will run more efficiently when you have people supporting your efforts and taking on the tasks that they are better equipped to do.

Too often entrepreneurs operate in chaos because they think that taking on help will simply cost too much and won't really benefit their business. However, a well organized business is far more likely to be more profitable than one that is chaotic. Bringing people on board can help you get organized and achieve your business goals, so open your mind to the idea and start to get more organized today.

sign up now
safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.

What They Are Saying
  • The Twitter API is taking too long to respond. Please try again later.
safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.