Archive for the ‘Business Success’ Category

We all have a certain turning point in our lives.   For some of us, that turning point comes when we've hit rock bottom and we have nothing more to lose.

It's your choice -- give yourself permission to turn the corner and head towards success.

My turning point came to me months into striking out on my own.   I had proposals out, making the rounds, I was choosing between putting petrol in the car and buying groceries and I had no money coming in.   My family was starting to question the decision I had made to strike out on my own.   I tried to be Miss Positive and had a few quotes from positive thinking literature waiting in the wings for a response to their questions.

At that point, I had nothing to lose.   It was €˜do or die' and I planned on doing.   But I had to change my ways, I had to take stock of the situation.   I decided I was just no longer going to tolerate nor suffer the typical things that weren't working for me.   At that point, I had to give myself permission to dismiss much of the advice that had been given to me to establish my business.   It just wasn't working for me.

Now you may think your traditional sales experience is just what's needed for your business, but I'm here to tell you that it's not.   What's worked in the past when you had a salary coming in is not what's going to work for you once you've struck out on your own.

Now, I had to hit pretty close to rock bottom to see this.   I had to actually tell myself that it's okay to throw out what was not working for me.   What I need to stress to you is that you do NOT have to reach rock bottom to get to this point.   Take stock of your situation now and give yourself permission to make the changes that are going to make your business successful.

Some questions that you should ask yourself at this point are:

•             What am I doing that's working to bring money in?

•             What am I doing that's not working to bring money in?

•             What can I do to reach more people at once?

What I did was I ditched the traditional selling, the one-to-one marketing methods that weren't working for me and I pieced together a whole new marketing and selling system.   But, it didn't happen overnight.   There's no miracle cure being offered.   Things will change quickly, but it won't be overnight.

So what I'm telling you is to give yourself permission to make the changes that are going to make your business successful. Be prepared to throw out the old methods and bring in the new.   You don't have to hit rock bottom to do this.   This isn't a one-time super-duper effort that offers immediate transformation.   But through a series of steps and manoeuvrings, you will see results quickly and you will see improvement straightaway.

Just don't wait until you hit rock bottom to start!

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I'm a working mom with two kids and a million dollar business who works just three days a week. You may be in a completely different place in your life. You might be thinking that the dreams, strategies and tactics that I am talking about don't really apply to you. The things that I am talking about achieving just seem so far removed from you current reality that you may be wondering is it even possible to get there?


Listen to that voice inside of you that is dreaming the big dreams.

I firmly believe that the only difference between where you are now and where you want to be is that at some point you have stopped yourself. Perhaps you stopped dreaming. Perhaps you stopped working at it.   It may be because of circumstances or because you had no support. It may be because of fear or because you feel that you don't have the knowledge or the skills to reach your dreams. The point is still that you have stopped. If you have a dream, no matter how big it is: It is there to inspire you. To make you reach up to something that is bigger than yourself or your circumstances. There is a quote by Doreen Virtue that says: "God doesn't give us our dreams without the ability to make them happen." Somewhere inside of you a part of you that believes that the dream is possible. Otherwise you wouldn't be dreaming about it. Sometimes all it takes is a step forward in the right direction, to step up and take on the challenge and discover what awaits you.

Some Ways to Find Inspiration

• Listen to that voice inside of you that is dreaming the big dreams. Dwell on the dreams, let them evolve and breathe life into them.

•   Ask yourself what may be stopping you from following your dreams. Often this can highlight areas in your life where you need to implement some changes.

• When you have highlighted areas in your life that are holding you back, do something about it. Make the changes or face up to the fears and get on the road to following your dreams.

•   Once you decide on a direction, don't stop. You may pause to think through strategies but don't stop or give up on the dream.

•   Find a mentor, coach or group that you can work with to help inspire you to go after your dreams.

Your dreams can become your reality. It really is as simple as that. You need to start believing in them. Don't waste time sitting around wondering why you haven't gotten there yet and all the reasons why you can't get to where you want to be. Rather add fuel to the fire and get those dreams on the boil. Your dreams can be your inspiration and the things that lead you to discover a whole realm of amazing talents and capabilities that you may not even know you have. Step up and go after something that is bigger than your current reality. Start developing those dreams.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients.   Register FREE for instant access to her teleseminar series on How to Get New Clients.

Two business owners compete against one another in the same field.

Business Owner #1 has worked in his niche for 30 years; he has a massive list of contacts; his reputation is impeccable; his clients are among some of the most satisfied in the industry.   His expertise is unmatched.   Word of mouth has been a friend to his business, but his niche is very specialized, which means that his name doesn't come up at many dinner parties.

Business Owner #2 is relatively new to the industry, also working in the same specialty niche.   She's still in the process of building her contact list; her clients are largely satisfied, but the verbal buzz hasn't elevated yet…she's simply too new.

Which business owner do you think has realized the largest profit in the last 12 months?

Would you be surprised to learn that it's Business Owner #2?

How could that be?

One word:   Marketing

Business Owner #2 invests whatever she can afford to lose in marketing campaigns, while Business Owner #1 simply can't seem to get past the initial dollar amount of the marketing expenses, and so, simply doesn't "get the word out".

As a result, the first business remains steady, but stagnant.   The second soars.

Business Owner #2 possesses a Millionaire Mindset.   Here's what's going on inside her head:

• Marketing is an investment.   Even if one campaign costs $4,000 (which is a significant amount of money for her fledging business), she anticipates that just one resulting sale will pay for the ad.

• She views the campaign as an investment in her most valuable commodity – herself.   Because she has completed the research and knows that there's a noted demand for her product, she purchases each new ad with a faith that can only come from believing in herself and her business.   She thinks, I'm the best investment I'm ever going to make.

• She never invests more than she can afford to lose.   Financially, she only invests what her business can survive without.   Emotionally, she only invests what she can lose and still hold on to a sense of hindsight without depression.

• She doesn't ruminate over the dollar amount of each marketing endeavor.   Rather, she concentrates on its potential return.   She understands that she'll realize direct returns, as well as future, residual ones.

• She knows that she'll never reach millionaire status by pinching pennies.

• She understands that by pulling out her cash and throwing it against the wall of cash that has become frozen in this, a stagnant, economy, she's multiplying her chances of getting a return.   Unless she spends money, the wall of cash will remain rigid, eliminating a large portion of potential profit.

• Though it was difficult for her to accept the idea of investment versus cost in the beginning, she becomes more willing to spend money with each profitable marketing campaign.   Because of this realization, she has committed to educate her clients about the benefits of marketing, which will contribute to the stimulation of the economy.

Investment and return will never be a chicken and egg debate.   Without investment, there can be no return.   The return will never come first…in fact, it simply won't come at all.

If you want to find your own millionaire mindset, you must separate yourself from the competition's aversion to marketing and getting your name out there.

You could spend your disposable income on a new car, or a summer home, or a vacation.   Or…you could invest that cash in a marketing campaign…so you can afford all three.

Bernadette Doyle created Client Magnets Ltd to help self-employed people solve one of their biggest business problems: attract a steady stream of clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

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