Archive for the ‘Customer Retention’ Category

Loving your job?   Loving your business?   OR does it feel like you're still having to suffer through the more undesirable aspects of your work?   I once believed as long as you generally enjoyed your profession, and was rewarded for it, you would still need to take care of those elements and some tasks that you dislike doing.   Well, things have changed and this no longer has to be true.


In order to create the type of magnetism that attracts prospective clients to you, you must find that one thing that you're inherently intended to do and eliminate the rest.   With so many resources available to every one of us, there really is no excuse to continue to do OR continue procrastinate on those things we hate to do. But, you might ask, "How can I find that one thing I'm meant to do?"   You can start with your current business.   Here's how:

•      Make a list of all of the tasks that you're responsible for in your business.   Often, it can be hard to call up every duty, so it can be helpful to keep a daily log.

•      Assign a love factor to each task.   Is it your favorite?   Do you want to do it first every day because it makes you feel fulfilled?   Or is it the one you detest?   The one you try to avoid?

•      Isolate the tasks that you detest and ask yourself if those tasks can be eliminated.   Can you redesign your business' purpose to cut them from your routine?

•      If the detested duties are necessary duties, start, right away, to find another way to get them done.   Hire someone.   Automate them.   Anything that will eliminate the negative energy from your daily repertoire.

If this process has been completed efficiently, you will be left with one main task…the one that you're absolutely wild about.

The laws of positive energy dictate that you'll be paid more for those tasks which you enjoy the most. Once you can figure out what you're good at, and do that thing exclusively, you'll realize more success than you had when you were bogged down doing all of the other false necessities.

Another point to remember is though many of us would like to believe that our business lives and our personal lives can be maintained separately, with a definitive line dividing the two, it's nearly impossible to isolate them.   If there are things in your personal life that drag you down (laundry, cooking, cleaning), then do what you can to justify hiring someone to do them for you.   The positive energy that you'll create in your personal life will spill over into your professional life, multiplying the magnetism that you create.

Just loving your general profession or business is never enough to warrant truthfulness from the statement, "I love my work."     In order for your magnetism to be IRRESISTIBLE to potential clients, you must love every aspect of your business, even if that means whittling it down to one, exclusive task.

Do what you love, and only what you love…and others will love the idea of becoming part of your magnetic field of success.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

Are you thinking about starting a high-end coaching, consulting or mentoring program? If you've got years of accumulated knowledge, a top-level program can be a great way to share that information and help your clients achieve success. It may be time for you to stop running one-day programs and selling books and launch a top-level coaching program, instead. You can provide great results for your clients, and truly share your information in a significant way through these programs.

One-day workshops may be good for clients who have limited time or budget but want to make a difference in their business. In a one-day workshop, you can begin to create the foundation for a successful business owner to make a transition in the way he or she does business. However, a one-day workshop isn't a magic medium for you to create an army of happy, successful businesspeople. You can only share so much information through a one-day workshop, and you're essentially always starting clients out on the same basic level; they never progress past the techniques you can cover in a single day.

If you've accumulated a lot of knowledge about success in your medium, business or industry, you might consider selling e-books. E-books are typically a compilation of knowledge and techniques that people can use to work on their own and boost their business. E-books can provide a revenue stream, but they're typically limited in scope.

An e-book cannot begin to convey all the accumulated knowledge and business acumen of years in an industry or field.   Like one-day workshops, an e-book can help build a basic foundation for client success, but many clients never progress past that basic level of knowledge and technique contained in the e-book. This makes e-books great for introductory materials, but ultimately too limited to help clients achieve overall success.

Top-Level Coaching Programs are Great for Client Success
Top-level coaching programs let you really share your accumulated wisdom and business expertise with your clients on a basis that can help them achieve success. Unlike e-books and one-day workshops, a top-level coaching program typically enables you to work with your clients one-on-one to help them develop the skills and techniques specific to their field. You can help your clients set goals and achieve them with your expertise; you're not just leaving clients alone to blunder around and try to build on a basic foundation.

Top-level coaching programs provide clients with an ideal medium to move beyond the basics and truly grasp success. This is good both for you and your clients. If you'd like to help your clients achieve real results, it's time to move beyond e-books and one-day workshops and consider launching a top-level coaching program.

Bernadette Doyle created Client Magnets Ltd to help self-employed people solve one of their biggest business problems: attract a steady stream of clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

Lots of people have an abundance of ideas. You've probably got so many ideas that you don't know where to start - and all the ability you need in order to implement every one of those ideas, too.

But, just because you can doesn't mean you should. When you've got so many ideas that you don't know what to do, you will half-do everything.

The key is to focus on the one or two ideas that can really bring in the big wins for you. Putting your time, energy and talent into those ideas will step up your business by enabling it to run more smoothly and be more productive.

Here are some rules to live by to help you choose which ideas you should implement.

Follow the 80-20 rule.
80% of your revenue will come from 20% of your assets, meaning that 80% of the money you make will come from 20% of your clients.

When you know this up front, it is much easier for you to plan. You should be following through on the ideas that will appeal to your top 20%. Design products and programs and solutions for those clients, because that's where four-fifths of your income is coming from.

Worry about the lower priced stuff later. Most people do this the opposite way, thinking   that starting with low priced offerings and then building up to Rolls-Royce or VIP programs is the right way to plan. Don't miss out on the big opportunities because of that way of thinking.

Look at your time.
The primary reason most people can't follow through on an idea has to do with the way they allocate their time.

Put your time into ideas that can and will produce income. Part of achieving a new revenue goal is about allocating your time differently. You'll have to stop spending time on certain things and start spending time on other things.

As obvious as that may sound, it's amazing how many people ignore or overlook that. Listing your assets and listing the differences in the 80% of your revenue coming from 20% of your assets will show you how much time you can spend per idea or project, essentially telling you what you need to spend your time on and what you need to stop doing.

Think in terms of project income.
Don't just think in terms of monthly income anymore. Instead of planning your year month by month, try planning quarterly, from a financial aspect, but also plan around big projects. Three or four big projects should be sufficient.

The income streams from these projects will help you decide which ideas to pursue. If you've got a revenue goal of $250,000, which projects will get you there and at what times?

The key is not to do all of them at once. There is a connection. What you want is to have one project build momentum for the next project, which builds momentum for the next project, and so on. It's important that you plan strategically, that you've got a long range plan and that all of the elements make sense.

You can't help but come up with ideas; it's how and why your started your own business in the first place. Just choose which ones you will follow through on, and when, to make the absolute most of them.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

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