Archive for the ‘Event Marketing Strategies’ Category

 

Wouldn't it be great if you had a product that generated a nice level of income for your business without you having to put in any effort? Seems too good to be true doesn't it?   This is what we call a magic money maker and it is something that can be applied to just about any industry or business. With just a little bit of ingenuity you can make your business work for you. Then you can sit back and focus on doing the parts of your job that you love, without having to worry about how you are going to pay the bills.

The Value of a Magic Money Maker

Many entrepreneurs start out as one person businesses. Even though they can be highly successful there is always a point where they reach their personal capacity. They are then faced with the dilemma of whether to expand or turn away business. Both of which can have potential risks for the business if implemented in the wrong way. A magic money maker strategy provides you with a third option. It is a way of generating revenue for your business that requires very little fulfilment on your part. Because it doesn't impact on your capacity there is no limit of how many of those products you can sell.   It can be a way of generating revenue for your business for many years to come.

Steps to Implementing a Magic Money Maker Strategy

•       Create or find a product or service that will sell for between $1000 and $2000. It can be cheaper than that but should not be less than $250 as a guideline. Rather pitch the price a little higher and see how your customers respond than pitch it too low and lose out on valuable revenues.

•       Make it a product that is packaged and ready to sell with very little or no fulfilment on your part. For example: In my business I have an Attract Corporate Clients Program selling for $800 that gives clients tools to land some nice big corporate clients for their business. It is a detailed program that gives steps to follow and examples of how to go about it. But it is a product that is complete without me having to add any personal time or input.   The idea is that it must generate money for you without creating extra work for you.

•       Make your product very specific and target a specific audience. In my example I targeted small business owners and provided them with a product that can make a huge difference to their business.

•       Offer your customers something that is of real value to them. Don't skimp on the product offering. Add in details and extras so that it is a comprehensive product that can stand on its own.   In this way you can justify the price that you charge.

•       Find an easy way to get this product out to your customers that doesn't demand your time or energy. The internet has provided a convenient and affordable way to market products to a global audience. Use this as a platform to distribute your magic money maker to your clients.

A magic money maker is a tool that you can use to generate easy and consistent revenue streams for your business. It can free you up to explore new business opportunities and focus on other areas of your business without having to worry where your monthly income is coming from.   It is an essential strategy to implement if you want to have a business that works for you, rather than you having to slave away. A magic money maker can in time become the core of your business revenue streams.

Want to Implement Your Own Magic Money Maker Strategy? Want to have a Big income Leap?   It's about doing biz a WHOLE NEW WAY. I'm revealing my secrets for FREE on this webinar.   Please join me by registering here:   http://www.clientmagnets.com/bigincomeleaps/

If you are new to the idea of giving talks you may not know where to start. Do you polish up your presentation skills and attend workshops on public speaking?   Do you sit down and hash out some marketing strategy? Do you send out emails to your existing clients? These are all valuable and important aspects of putting together a talk, but not necessarily the best starting point. Think about it logically. If you want to give talks you need to have an audience. How do you go about finding or creating an audience?

Start out with a Small Event

Many people think that in order to have a successful event you need to be speaking to an audience of at least 500 people. This is not necessarily true. A targeted audience of just 20 or 40 people can bring you some valuable revenue. There are other benefits to presenting to a smaller audience. A smaller event also gives you the opportunity to get comfortable in front of an audience. You can practice your presentation skills and find a rhythm that works for you. You also have the opportunity to test out different ideas, approaches and find out what gets the best response. Then once you have a successful formula you can aim for larger audiences.

Be Specific when Planning Talks

The more planning and preparation that goes into your event the more confident you will be when the time comes to stand up in front of an audience.   Not everyone is a natural speaker and can speak off the cuff. When starting out it is recommended that you create an event outline follow so that you don't miss out any important steps in the process. The chances are that you will be quite nervous to start with. If you rely on memory you could forget to tell the audience about your special offer or other key elements of the presentation. Being properly prepared will help you to look more professional and deliver a seminar more confidently.

Starting Points for Talks and Events

•       Focus on your audience. Think of how you can reach them and connect with them during your presentation. Think of what benefits you can offer them.

•       When starting out practice giving talks to a smaller audience. This will help you to develop a level of confidence.

•       Know what the objective of each event is. When you plan your talks know what outcome you are expecting.

•       Use whatever tools are available for you to improve your presentation skills. Attend speaking workshops or work with a coach if you feel that your speaking skills need improvement.

Trying a new marketing tool can be daunting, especially if it involves speaking in front of an audience. Sometimes it is helpful to take the focus off the actual presentation and focus instead on the business objectives of giving talks. These could be things like getting to know your audience, for example, or generating more business. Realizing the benefits to your business can help motivate you to seek ways of creating a successful event.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

What does consistency have to do with giving talks you may ask? How does it influence the structure and content of your talk? What does consistency have to do with how you present your offer at your talks? These are all questions that may come to mind when you read the title. When you start to understand the influence that consistency has on a person you will start to see the value in it. Let me explain.

The Influence of Consistency on your Audience's Thoughts and Actions

When you are giving talks you want to hold your audience's attention from start to finish. You want to capture their interest and get them to buy in to what you are talking about. When you consistently reinforce certain ideas you are planting seeds and watering them. Then when the time comes to ask for the close, your audience will be more ready to buy from you. The whole idea behind giving talks is to provide people with information. It is a sales presentation but it is disguised as education. You don't want to sell ideas to your audience. You want to feed them information so that they automatically take the next step towards buying your product. You want to subtly influence their decision to buy, and you do this through consistency. This is a principle that Robert Cialdini talks about extensively in his book on Influence. When people have a certain perception of themselves, they act in accordance with that perception. People who are fashion conscious will take an effort with their appearance and generally wear the latest fashions. In the same way business people that like to see themselves as being successful will always be looking for ways to maintain or improve on that success.   So if you appeal to those identities throughout your talks, starting with your introduction and ending with your offer, chances are your audience will take actions that are consistent with that image. You can use the influence of consistency to your advantage.

What you can learn about Consistency

•       Work towards having a consistent message throughout your talks. Each time you pick up on an idea or give an example to illustrate it you build on the central idea of your talk.
•       When you focus in on a particular idea or message you will naturally develop talks that have a consistent theme and message.
•       The more consistent you are in your talks, the more you will be subtly influencing people towards buying from you.
•       If you can consistently reaffirm identities that people have about themselves, you can influence them to act in accordance with those identities.
•       Consistency is a subtle way to reaffirm your sales message to your audience throughout your talks or seminars.

Become more aware about being consistent in the message you are putting across in your talks. Studies show that repetition is often necessary before people will adopt an idea.   Therefore the more consistent you are, the more influence you will have on your audience's decision to buy at your talks.

Want to learn more about holding successful events? Find out how you can listen in to all the speakers at the three Event Money Machine telesummits. Click here: http://www.eventmoneymachine.com

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