Archive for the ‘Event Money Machine’ Category

What does consistency have to do with giving talks you may ask? How does it influence the structure and content of your talk? What does consistency have to do with how you present your offer at your talks? These are all questions that may come to mind when you read the title. When you start to understand the influence that consistency has on a person you will start to see the value in it. Let me explain.

The Influence of Consistency on your Audience's Thoughts and Actions

When you are giving talks you want to hold your audience's attention from start to finish. You want to capture their interest and get them to buy in to what you are talking about. When you consistently reinforce certain ideas you are planting seeds and watering them. Then when the time comes to ask for the close, your audience will be more ready to buy from you. The whole idea behind giving talks is to provide people with information. It is a sales presentation but it is disguised as education. You don't want to sell ideas to your audience. You want to feed them information so that they automatically take the next step towards buying your product. You want to subtly influence their decision to buy, and you do this through consistency. This is a principle that Robert Cialdini talks about extensively in his book on Influence. When people have a certain perception of themselves, they act in accordance with that perception. People who are fashion conscious will take an effort with their appearance and generally wear the latest fashions. In the same way business people that like to see themselves as being successful will always be looking for ways to maintain or improve on that success.   So if you appeal to those identities throughout your talks, starting with your introduction and ending with your offer, chances are your audience will take actions that are consistent with that image. You can use the influence of consistency to your advantage.

What you can learn about Consistency

•       Work towards having a consistent message throughout your talks. Each time you pick up on an idea or give an example to illustrate it you build on the central idea of your talk.
•       When you focus in on a particular idea or message you will naturally develop talks that have a consistent theme and message.
•       The more consistent you are in your talks, the more you will be subtly influencing people towards buying from you.
•       If you can consistently reaffirm identities that people have about themselves, you can influence them to act in accordance with those identities.
•       Consistency is a subtle way to reaffirm your sales message to your audience throughout your talks or seminars.

Become more aware about being consistent in the message you are putting across in your talks. Studies show that repetition is often necessary before people will adopt an idea.   Therefore the more consistent you are, the more influence you will have on your audience's decision to buy at your talks.

Want to learn more about holding successful events? Find out how you can listen in to all the speakers at the three Event Money Machine telesummits. Click here:

Do you know what the FASTEST way to get a BIG cash infusion in your business is?
(Hint — it’s the SAME strategy I used to grow my business to 7-Figures.)

Give up? It’s hosting your own events!

However, there is a small problem. While the payday is fantastic, the risks are big too. Many, many entrepreneurs have lost their shirts putting on a live event.

And that’s the reason why I started my highly popular “Event Money Machine”   telesummits.


In October 2010, and again this past February, I worked with a dozen of the TOP marketing experts in the world to explain to business owners exactly how to host highly profitable events that your ideal clients will rave about. And now I’m about to host my third “Event Money Machine.”

Join the thousands of business owners who are already on the road to highly successful, exciting, ideal events and HUGE revenue by joining ME and my superstar list of marketing experts for the FREE "Event Money Machine 3," which kicks off next week on Tuesday, 3 May!

Reserve your spot here: HTTP://WWW.EVENTMONEYMACHINE.COM

Here's just a sampling of what we'll cover:

•      3 of the biggest mistakes you can make when promoting your events

•      The Attitude of Winners you must practice to create highly successful events

•      2 surefire ways you can make a TON of money by speaking for free at events

•      Why speaking at events is critical to your next successful business endeavor

•      Why building a mobile list is critical to staying ahead of your competition

•      The #1 piece of advice to keep in mind when getting sponsors for your event

•      3 of the biggest mistakes newbies make when trying to get their first sponsors … and how to avoid them like the plague

•      3 TOP reasons you must start using publicity for your events today

•      The biggest difference between publicity and press releases

•      And much, much more!

If you've heard me speak, you know I over deliver. You know I'm passionate about sharing what works – and what doesn't – so you can find the same success I have. Plus, you know I wouldn't put together an event that wasn't different, amazing, and completely powerful. Finally, you can rest assured that this format has helped hundreds of people to build successful events – read success stories from the first "Event Money Machine" here: HTTP://WWW.EVENTMONEYMACHINE.COM

Trust me, you don't want to miss out on this opportunity to learn exactly what it takes to turn your event into a powerhouse.

For more information about "Event Money Machine 3," click here: HTTP://WWW.EVENTMONEYMACHINE.COM

Venue pricing is always negotiable. There's always another venue if one won't meet your budget, or can't provide a venue sufficient for your needs. However, supply and demand can play an important role in selecting a venue for your event. If you're planning an event for a key time, or in a locale with limited supply, you may find your options limited when it comes to negotiating prices or selecting alternate venue sites.

Tip #1   Venue Availability Influences Price
Venue availability influences the price of your venue. If many venues are available for a particular period of time, the venue may be willing to negotiate a lower rate just to get a booking. Likewise, if you're looking to book a venue during an off-peak period where the venue itself hasn't been used in a while, the venue coordinator might be more interested in negotiating.

Alternately, if you're booking a venue in a time of peak availability, venue pricing may vary. If the venue knows that several events are in town, or if it's been booked repeatedly at a high rate for weeks or months, a venue may be unwilling to negotiate much on price. If this is due to a high rate of events in the locale, you may find similar rates everywhere, and may not be able to negotiate the great deal you could during off-peak times.

Tip#2 Venue Supply Varies by Locale
Some regions simply host a large number of events, or may have a limited number of venues available to meet demand. While it's generally true that there's always another venue, and you can shop around if a venue is unable to meet your budget, that's not always the case. Some locales simply don't have many venues for events.

Particularly if you're planning a large event, your venue options are likely to be quite limited. Even if you're planning a smaller event, you may still have trouble finding the right venue. Before you assume that another venue is available, make sure another venue is available. Don't walk away from a venue in a locale that has a limited number of venues available unless you know you can get another venue.

Research Your Locale Before Shopping for a Venue

To ensure you have maximum negotiating power, research your locale before shopping for a venue. Learn what venues in the area can support a group of your size. Determine availability for your target date before you begin talking with any venue about price and reserving the venue.

Know whether other venues can support your event before you begin the negotiating process. You may find that venue options are limited, which might change your venue selection process. If you can't or don't want to pay what the venue is charging, you may need to move your event to a different locale, or schedule it for a different time when there aren't as many events and more venues are available. You can still get a great price for your venue, but you'll be better able to negotiate if you know what's available.

Want to know more? Then make sure YOU reserve a front row seat at the Event Money Machine later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.

sign up now
safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.

What They Are Saying
  • The Twitter API is taking too long to respond. Please try again later.
safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.