Archive for the ‘Internet Business’ Category

Most people think of their business assets in terms of things they own, such as buildings, office equipment or machinery. That's how an accountant would measure your assets.

To me though, your assets are the things that you currently have in your environment that you could leverage in order to achieve your goals.

It's important to list out what your assets are. This will help you to realize that the path to your vision, from where you currently are, starts right here.

Start by thinking of your assets more as resources than possessions.

Two of the best assets you can have in your business are people and products.

People
The people that are assets for your business can be grouped into a few different categories.

Your Team
If you have a team of people that work with you, they are a big asset. They are your resource for getting your business going, your products developed, your articles written, your website up and running. Joint venture partnerships are also an asset by helping to increase your exposure.

Your Clients
Any clients that you already have are definitely a tremendous asset. If your vision is to double or triple your income next year, your existing clients are the people that will help you achieve that vision.

Don't doubt this. If you think you don't have enough clients or that they wouldn't be interested or willing to pay as much as you want, those are excuses and obstacles. I guarantee that a percentage of people from your existing client list will be the same people who can help you achieve your revenue goals next year. Maybe not directly; maybe not even as clients. But they are excellent sources for referring business to you, and are also your best case studies and testimonials.

Your existing clients are, without doubt, one of your best assets.

Prospects
Your prospect list is an asset. I am a big proponent of building a list, and have done this for years because it is such an asset in my own business, and will be in yours.

If you're experiencing a lean period, you can always mail out to your list. Do a special offer to generate some income. Some of those prospects are bound to become existing clients, making them an even greater asset.

Products
Products are an essential asset that can help you achieve your goals. If you don't have any products yet, you may need to consider creating some. Like your team, they go a long way in generating business and revenue. Create a hard copy or downloadable recording that can serve as an independent, self-supporting source of revenue.

The path to your business vision starts with what is currently around you. There are most certainly opportunities and possibilities in your immediate environment that are tremendous assets to you, and could well be the starting point of this being a dream year for you.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

yaniksilverMeet Bernadette's online business mentor Yanik Silver.

Instant Profit Boosters – one of the things Yanik is known for is squeezing out additional revenue and profits from absolutely zero additional marketing budget, visitors or customers.

Yanik will show you how to look at your website and business to identify immediate profit increases.

Don't miss this call!

My Next MARKETING* MASTERMIND Call

Tuesday, 22nd June, 2010

8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:   *Instant Profit Boosters*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?   Click here to join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to "meeting" you on our call.

Best Wishes,
Bernadette Doyle
www.clientmagnets.com

What's the worst that can happen?

This is a question that I encourage you to ask yourself. Too often, we don't allow ourselves to do something because we're worried about the sky falling in. When you feel that way, consider the worst case scenario.

For instance, perhaps you are uncomfortable making cold calls, but that is your primary way of generating business. As terrified as you may be to pick up the phone, think about the worst possible thing that could happen.

The prospect might shout at you or hang up on you. While that's not pleasant, it certainly isn't the end of the world. Because after that, it's then over. The person isn't going to start a Twitter campaign telling the world that you called him and he didn't want to buy from you. Nothing else will happen.

Considering the worst case scenario will help you to learn how to take risks in your business. It will toughen you against the possibility of any little thing going wrong, and will give you the confidence to move forward in spite of that possibility.

The thought of losing money holds a lot of people back from taking risks or making changes. They are afraid their investment won't pan out and they'll look foolish for having lost money.

One thing I have personally learnt from considering the worst that could happen is that it's impossible to lose money. If something doesn't turn out the way you thought it would, don't consider it as lost money. You just didn't get the expected return on your investment, but you didn't lose.

When this happens, view it as an educational experience. For example, a few months ago we had a mistake happen in my business that cost $20,000. While, yes, that is a lot of money, it was also a $20,000 education for me and the team members involved. That mistake will not be made again. We didn't lose money; we learned a valuable lesson.

In fact, we couldn't have bought that particular education. There isn't a $20,000 seminar that could teach us what we really learned through that one mistake. We didn't just learn it in theory; we learned it in the muscle, where it will always stay.

When you are considering making an investment or a change of some sort in your business, don't set yourself up for disappointment. Face the worst case scenario head on. Once you realize what might go wrong, you can handle it. And, if it does, view it as a learning experience, not as a loss.

You will find yourself moving into areas of growth that you never thought possible.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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