Archive for the ‘Investing in your business’ Category

Ask yourself the question: What is the difference between those people who have achieved great levels of success and people who get only average results? Quite often it comes down to determination and a willingness to put in everything they have and more in order to achieve their goals. Successful people keep going when unsuccessful people give up or stop putting in the effort. It is all well and good to have big dreams and set expansive goals, but are you willing to personally invest the time effort and money it will take to achieve those goals?


Getting from where you are now to where you want to be is going to cost you time and effort and money.

No great dream, goal or strategy ever fulfils itself on its own. They are certainly important elements of success but they need to be backed up by an investment on your part.   To get from where you are now, to where you want to be in terms of your goals there is going to be a cost. It is going to cost you time. It is going to cost you effort. And it is going to cost you money. It may also cost you emotionally. Achieving your goals may require you to face your fears and take risks that you haven't taken before.

Some people say that you must first look at your financial commitments and cash flow and then decide if you want to invest in something. But it doesn't always work that way, sometimes it is the other way around. As an example there was once a seminar that I wanted to attend. It was about how to create high priced programs and I knew that I needed insight on that strategy for my business. The problem was that the price tag of the seminar would empty out my bank balance. It would take every last cent that I had to be able to attend the seminar. That was a big risk, but I decided to take it anyway, it would be worth it. When I arrived there I even had to take the metro from the airport because I couldn't afford a cab. Today that investment has paid off more than tenfold but at the time I didn't know that. I just knew that I was willing to invest in the seminar.

Keys to Remember in Terms of Investing in your Goals

There will always be a cost to achieving success. That is why it is important to have goals that you are passionate about, it makes weighing up the costs less daunting.

You can't always calculate all the costs in advance. Sometimes an opportunity will present itself and you need to be able to make a quick decision as to whether it will be something worth investing in.

Listen to your gut. If you believe that investing in something will help you to achieve your goals, make the sacrifices needed and take the opportunity. It is rare that you will regret it.

Be willing to go the extra mile and to keep investing in your strategies and goals. If you continue when others are giving up there is a far greater chance of you achieving the success that you dream of.

No road to success is a smooth path. There will always be challenges, set backs and obstacles. Some can be foreseen and calculated but others can appear from nowhere. In the same way often opportunities pop up sooner than expected and it stretches your resources to be able to take advantage of them. Be willing to invest in whatever it takes and you may find yourself on the road to success sooner than you expect.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients.   Register FREE for instant access to her teleseminar series on How to Get New Clients.

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