Archive for the ‘List building’ Category

Have you ever opted-in to receive a newsletter, or to establish an account on a website, and you receive an e-mail asking you to confirm your subscription or your request for a new account?   This is known as a double opt-in, and it's law, according to the CAN-SPAM Act of 2003.

This law is meant to protect consumers from deceptive marketing, unwanted pornography, and to give subscribers a clear path to opt-out of any subscription.   But what does it mean for you, the business owner at the other end of the law?   It means that if a potential client or subscriber shows intent to sign on for your offer, you must receive confirmation from them before you may proceed.

On the downside, this law whittles away at your opt-in list because many people will not respond to your email requesting them to click to confirm.   Often, they're wary of emails asking them to click on an unknown (or forgotten) link, due to well-meaning, but fear-inducing, warnings about viruses, malware, spyware, and other internet predator ploys.

On the upside, those people who take the time to respond to your opt-in request are genuinely interested in your product or your service.   They will contribute to the overall high quality of your list with promising purchase potential.

So, how can you increase the number of people who respond to your request for confirmation?

• Offer an incentive that they can't refuse when you send your double opt-in email.
Offer a free bonus, a savings coupon, or a membership discount if they confirm their opt-in.

• If you have their phone number, contact the prospect
to remind him or her to click and confirm.

• If you collected physical addresses
at the time your prospects expressed interest (maybe you gathered business cards at a seminar or conference), use the physical addresses to send personal cards or notes reminding them to confirm their opt-in.   You can help to keep your correspondence out of the garbage by:

- Handwriting the address on the envelope:   it looks more personal, and much less like marketing material.   It works…just ask master direct mailing professionals.

- Using a real postage stamp:   not a metered stamp.

- Writing a personal note on the back that makes opening the envelope irresistible:   something like, "Here's the information you requested," should do the trick.

- Using a white or colored envelope instead of a manila one:   it has a greater chance of making it to a recipient's read pile.

- Crafting your postal correspondence with the care that comes with believing that this will be your only chance to elicit a response:   Gary Halbert, a master copyrighter, would recommend that you treat each piece of written copy as if your life, and the life of your family, depended on a response to it.   You probably have only one chance to make a good impression.

Contacting prospects via standard post is more effective than it once was, simply because the definition of junk mail has moved from the mailbox to the inbox.   Spam has become a bigger pain than a mailbox full of confetti material, so a handwritten letter or card can seem like a breath of fresh mail – one worth opening.

Work to build your list of opted-in contacts, and you'll multiply your revenue building opportunities.   But remember; be prepared to step outside of the email box to get those opt-ins.

In conclusion, do your absolute best to capture those subscription confirmations with incentives and a variety of contact methods that would please our friends at the FTC.   And once you build your list, know that you'll have quality contacts who have raised their hands high, dubbing themselves as promising prospects with very deliberate purchasing intentions.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

You've finally make the decision to start a blog! Kudos to you.

Before you begin, here are a few steps to follow in order to make your blog an interesting site that will attract readers and build your list.

•      Choose the right software. Using the right software will make your blog stand out among the many thousands on the internet. WordPress is a good choice because it offers many features that can be customized to suit your needs.

•      Select keywords. Your keywords are the areas in which you want to be ranked on search engines. For example, you might select coaching, training and self-improvement.

•      Write your blog. Include your keywords in the post, but be sure to write something interesting, even controversial, that will catch readers' attention and that they'll want to share.

•      Use creative content. Use link bait and tweet bait to creatively attract readers. Post information that is easily shared, such as top 10 lists. Visitors can link from the list to your site, or tweet it to their network. Your internet ratings will instantly increase.

•      Publicize it. Twitter is one of the fastest, easiest ways to publicize your blog. As soon as you tweet it, anyone following you will see it and, hopefully retweet.

Getting started with a blog really isn't complicated and can be a lot of fun!     Once your blog is up and running, it's important to keep yourself motivated to stay with it.

Keep your eyes on the prize. One of the best things you can do is to constantly remind yourself of your goals. Write down three things that you want to achieve, and put it where you will see it every single morning. You don't have to look at it all day long, but starting your day with those three things in mind will inspire you, especially if you're having difficulty coming up with your blog for the day.

Do what you love. Make sure that you are blogging about something you're passionate about. Of course, you want to make money. But it's important to remember that blogging is personal. If your heart isn't in what you are writing, your readers will sense that and they'll be turned off. Why should they want your offering if you don't even seem excited by it?

If you follow these steps, you can be on your way to creating a successful blog; one that attracts visitors with information they can't wait to share.

Bernadette Doyle created Client Magnets Ltd to help self-employed people solve one of their biggest business problems: attract a steady stream of clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

Picture this image of two boys playing in a garden, trying to catch some birds.

One of the boys rushes around frantically with a net trying to catch the birds. Every time he gets close, the birds fly away. There's lots of squawking, and feathers flying. The other boy stands quietly, holding out some birdseed.

One boy is trying very hard, and is probably exhausted, while the other hardly seems to be working at all.

Which one will get the results he's looking for?

Instinctively you know it's the boy with the birdseed who will be more effective, and a lot less sweaty.

When it comes to marketing and trying to attract clients, you want to act more like that second boy. Unfortunately, though, most people tend to act more like the first.

A lot of the things you might be doing, that are considered to be traditional marketing techniques, might actually be counterproductive. You could well be chasing people away.

Effective marketing techniques used on the wrong market will only provoke resistance, and build defensiveness. You could be running after people, figuratively speaking, with barrages of email, rounds of cold calls and direct mailings, and quite possibly be achieving the exact opposite of what you want.

For example, no matter how effective cold-calling may be for me or someone else, if you detest doing it, your negativity will prevent it from being effective for you.

Even if you are using marketing techniques that are proven to attract clients, if you do them with the negative energy of chasing – if you give off the sense that you are giving simply in order to get - you will end up like the boy who is chasing the birds. Tired and without any bird in the hand.

You want to break down the barriers between you and your prospective clients, not create more of them.

Make sure that the things you are doing marketing-wise, both online and offline, will attract clients to your business. Doing what everyone says is the right thing, but doing it with the wrong energy, won't produce results.   Do the things that feel right to you. That will bring the positive energy into your marketing, and your clients will feel it.

You'll know when you're being a client magnet because it will feel easy. It should feel enjoyable, and you will have an abundance of clients.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

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