Archive for the ‘Niche Marketing’ Category

Creating a high-end coaching program doesn't require special training. It's something that anyone can do, with enough expertise and the right approach. How do you know what a high-end coaching program should look like? Consider joining a similar group to get an idea of how it operates from the inside, and take away valuable information about how you can structure and format your offering.

think and dream bigFind a Similar Group and Join It
Once you've really decided to expand your offerings and create bigger programs where you'll get more actively involved with clients, it's time to think about what to offer and how you can offer it. What is a top-level coaching program supposed to include? One of the best techniques for starting a high-end coaching program is to find a similar group - and join it.

The idea is not to join a group and steal all of its techniques and resources. You might want a group that relates to a totally different industry than you'll be covering, or even a group that works with how to create and market high-end coaching programs. The point is to find a group and join it so you'll experience how a group like this operates, and get take-away points for your own planning.

Get an Insider View of What You're Offering
Joining a high-end coaching program gives you an insider view of what you're offering. This provides an opportunity for you to watch an expert in action, and look at how someone established is offering their programs to participants. This gives you an insider perspective of the types of things that need to be included in a program like this. It might also give you tips and techniques that improve your business overall, or as related to the program you intend to create.

Joining a high-end coaching program can give you valuable take-away points to implement in your own program. You may find that you really like something the mentor offers, or you may decide that something lacked information or you'd rather see something presented in a different way. Look at both the good things and the things you didn't like about the program, and find ways to integrate that knowledge into the program you're developing for your own clients. This can help you evaluate your potential offering with an insider's perspective, and better gauge what clients might like or want and what might not provide value to your clients.

Think of a High-End Coaching Program as an Investment
If you join a high-end coaching program to get a better idea of what to offer in your own program, think of it as an investment. Having this inside knowledge can help you better craft your own program to appeal to your clients, which can create better testimonials and generate interest and buzz among your potential prospects. By having your own experience with a top-level program, you know what clients expect and you can create a program that provides real value for your clients. This benefits everyone involved, and you might just find other aspects of your business improving as a result of the program!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

It’s a lot easier to turn a ship that’s moving in the wrong direction than it is to turn a ship that’s not moving at all.

If you’ve been getting "analysis paralysis", scratching your head and trying to figure out what your direction is, just pick a purpose and start heading toward it. If you’re off course, the market will correct you. news190210b-1

If you’re not heading in the right direction, the market will quickly give you feedback that will help you adjust. Just don’t get overly concerned that what you decide today is going to be cast in stone.

Don’t worry about picking the wrong area or niche at first. Don’t worry if you find that you’re being called an expert on something that you don’t want to be known as the expert on.

Areas of expertise can change. But you can only change your direction if you have already set out in one to begin with.

Bob Burg is the author of a book called "Endless Referrals." He is now positioned as a referral expert and an expert on helping people to generate referrals for business.

When he first started out, his niche was memory experts. He noticed that people who took his memory courses wanted to improve their memory to remember the names of people they’d met at networking meetings and events. They wanted to improve their memory to achieve better business results.

As he spotted that connection, he started to focus more on being the referral expert. No one accused him of being a fraud because he was now a referral expert instead of a memory expert. The market let him know in which direction to steer his business.

When you set course in your chosen direction, look for niches and markets where it’s going to be easier for you to establish personal relationships and position yourself as an expert.

If the niche you do choose turns out to be an enormous amount of effort, you have to weigh whether or not it’s worth your while to continue down that road or take a different road to get business.

When Dan Kennedy, the marketing expert, was invited to submit a proposal to give a speech in Switzerland, he opted out. While plenty of other people would jump at the opportunity, and spend a day putting together a proposal to bid, that is not the way he wants to go after business. Perhaps it didn’t seem worthwhile to spend the time writing the proposal. The point is that you have to make the determination of how you want to do business.

Your niche will evolve with your business. It’s an actual evolution that happens in most any business. Look at my own situation. I started out as specializing, by trial and error, as a cold calling expert. But I didn’t stop at that. Today, I’m teaching people how to find new business and triple their income! The way in which I’m helping people and the types of people I’m helping is completely different from what I started out with.

But it’s turned out for the best for everyone!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

Many people don't use their business potential to the full. It is relatively easy to focus on your every-day business; the sales and marketing, the product or service; and forget that you can leverage your business to perform far more than simple day-to-day operations.

If you're ready to turn your business into a serious money-making venture, it's time to think about hosting a Big Pay Day live event. Hosting a live event and turning it into a Big Pay Day is a perfect way to boost your revenue, increase your income and turn your business acumen into big dollars!

How do you monetize your event, and how do you create the opportunity to service your clients better and increase your earning capacity? Let me share a few of my secrets with you …

1. Launch a new product or service. You can also use your event to launch a new product or service for your existing business. If you're creating a new product line or have new services to offer your clients, launching them at your event is the perfect time to introduce the products and generate buzz.

2. Launch a high-end coaching program. Your Big Pay Day Event is the perfect time to launch a high-end coaching program. You're hosting an event because you are an expert in your niche. You could be sharing your expertise about your business field, or sharing the keys to your personal success. Use your event to share your expertise, and then launch a high-end coaching program to help attendees achieve their own success. It's a great way to monetize your knowledge.

3. Turn your event into a product. Don't forget that you can turn your event itself into a product. Take video of your event and launch a series of DVDs, or take the written materials from event and turn it into a book. Be creative, and think of ways in which you can share your event in the form of a new product.

4. Build your reputation in the industry. Building your reputation in the industry gives you two benefits: you can boost your existing business, and you gain the leverage you need to launch new products and services. While building your reputation in the industry might not yield direct revenue, it can lead to the acquisition of new clients, as well as creating additional business with existing clients.

Decide How to Monetize YOUR Event
When you're considering hosting an event, think about how you will monetize it. You can use any one of these strategies, or a combination of strategies, to yield revenue far beyond the registration fees you're charging people to attend your event. Start with one of these strategies and build on it, depending on what you have to offer and the resources you can leverage while you're planning the event. Think about your business plan and your business goals. Ensure your strategies are consistent with helping you achieve your goals and your BIG PAY DAY!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

sign up now
safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.

What They Are Saying
  • The Twitter API is taking too long to respond. Please try again later.
safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.