Archive for the ‘Online Business Marketing Goal Setting’ Category

Setting and balancing goals will define your business and lifestyle strategy.

Setting and balancing goals will define your business and lifestyle strategy.

Here's a question for you to think about: Do you run your business or does it run you?   Most people start out with a business idea thinking that when it's successful they will have more time and money to do what they want, yet that is seldom the reality. Too many business owners get bogged down in the day-to-day running of their businesses and end up working ridiculous hours just to keep it afloat.

If you are smiling and nodding your head in agreement, perhaps it is time that you sat down and re-evaluated your business strategies and your personal goals. Maybe it's time for you to get back in the driving seat and for you to run your business rather than the other way around.

Two Important Components of Successful Goal Setting

#1 Revenue goals form the backbone of your business strategy. They create a target for you to work towards and help you define budgets when implementing tactics to reach your goals. It is one of the first questions that I ask my clients: "What are your revenue goals for the next 12 months?" It is important that the figure you set is something that is tangible and achievable. Don't imagine that you want to be a millionaire and that it will just magically happen on its own. Your revenue goals need to be a target that you think is possible.

#2 Lifestyle goals relate to what you personally want from the business or your working career. This could be something like you want to only work a three day week, or you want to travel less and spend more time at home with your family.

Now most people will sacrifice their lifestyle goals because they think that their business will suffer if they try to implement them. Yes, there may be a transition period where you earn a little less and have to implement the necessary changes, but most often, when you implement lifestyle and revenue goals together, you come out with a win-win solution. In my case I chose to relocate, move more of my business online and the results really paid off. Even though the transition was not without its challenges, I found I was more focused on my work efforts during my work hours and more motivated generally because I could see I was moving towards my lifestyle goals at the same time.

Things to remember when setting Goals

•   Quantify your goals. Put a figure to your revenue goals and clearly define what you want from your lifestyle goals. Don't make it dreamlike, be realistic about what is possible to achieve. Also define your goals within a specific time frame.
•   Your goals should be tangible and achievable but at the same time you should look at all possibilities if it is something that you really want. When you define your goals you should already have some idea as to how you plan to achieve them.
•   Be willing to put in the effort to achieve your goals. Don't just set strategies and expect them to materialize on their own.
•   Break your goals down into bite-sized chunks so that you can start implementing tactics to reach them.   Make sure each step you take consistently moves you closer to achieving your goals.
•   Your goals should be personally rewarding and meaningful as this will motivate you to work towards them. When setting your goals keep in mind the link and balance between revenue goals and lifestyle goals.

Setting goals is a way of defining your business and lifestyle strategy. They are absolutely essential if you want to feel fulfilled in your working career. Goals provide a meaningful framework in which you can implement short-term tactics.   They also help you to stay on track and keep you motivated though the tough times. Having goals provides you will a big picture to work towards and ensures you are consistently moving in the direction you want your life to go.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

Have you ever been in a position where you feel stuck in a catch 22? You can't move forward because you feel don't have the resources and you don't know what other options are available to you. Maybe the only way forward is facing up to a major fear or insecurity and you don't know if you can do it.


In order to progress you need to face your fears.

Part of raising the bar in your business is stepping up and facing your fears. How do you rank on your fear factor?   Is it stopping you from moving forward in your business?

Stepping up and Facing Fears

The first thing that you need to realise is that fear is normal. Every time I implement a new strategy, fix a price on a product or take on a new challenge I have my own fears and doubts to contend with. I sit and question will it work? Will people be willing to pay that much? Will I really be able to do that? What will people think? All of these fears like to rear their ugly heads every time I decide to step up to a challenge.   Sometimes there are so many options available that the confusion of it all can paralyse you. What to do first, which will be the best strategy? You can go on endlessly. The trick is that even though you feel the fear and you are unsure of what the outcomes are going to be, you don't let it stop you. You might be nervous, and holding on with white knuckles but you go ahead anyway. You take that leap of faith and quite simply don't let your fear stop you.   As you start to learn to handle your fears your confidence will increase. Put another way your fear factor rating will go down and it won't easily put you off challenges or opportunities.

Tips for Handling your Fears in Business

• Recognize that having fears is a normal part of making decisions in business. No business is without risks so you can never be 100% certain that you will make the right choice.

• Know that in order to progress you will need to face your fears. You won't be able to avoid them forever.

• Change the way that you look at obstacles. Rather than letting them expose your fears, turn them into reasons why you must overcome them.

• Plug into a business community where you can get encouragement and support.   This is especially useful when you are facing big challenges.

• Don't let your fears stop you from achieving your goals. Try something new, and in the process you may learn you have talents you didn't even know you had.

• Practice facing your fears. In that way you will build some mental muscle that will help you to overcome them.

Fears are often small things that can make an obstacle look larger than life. When you take on the challenge, step up, and start to face your fears instead of letting them stop you, you can often achieve some amazing results.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

Have you set yourself a series of goals to achieve this year?   How are you going with them?     Generally, when you set a goal for yourself, the first thing that goes through your mind is, "What do I need to do in order to achieve this?"   Is that what you did, when you set your goals for this year?

That's automatically where your mind goes.     Most people, are focused on what needs to be done.   And while the "doing" IS important, there's actually something more important that needs to come first….

Before you ask yourself   … what do I need to DO, Ask yourself "Who do I need to BE in order to achieve this?"

Think about that before you think about what you're doing, because how you're being is so much more important than what you are doing.     And here's why ….

Abraham Hicks, who writes a lot on the subject of law of attraction, says that there is no amount of action in the world that can compensate for negative thinking. So if you're being someone who is skeptical, cynical, pessimistic and focused on worrying, no amount of goals and action in the world can compensate for that.

If you are busy with all the "doings" yet hanging on to negative thinking, you can end up being caught up and driven by fear. A successful business will not emerge from a place of fear.     If you're holding on to negative thinking and fear, you're basically sharing fear, exuding fear, and passing on fear. And people don't want to be around fear, so they intuitively back off.   They will back away from you and your business.

On the other hand.   If you focus your attention and energy on shifting that fear. That is the first step toward who you need to be to accomplish your goal.

Then spend your energy changing your behavior. Think about who you need to be in order to congruently step into the goals you set for yourself.

Would the new you do this? Would the new you keep your desk like this? Would the new you live in a house like this? Would the new you drive a car like this?

I'm pretty certain that one of the reasons I've been traveling first class since 2006 is because I decided to be someone who travels first class. I did it because I wanted the comfort of traveling this way. And I once ended up doing a $60,000 project with someone I met in the first class cabin, so I guess being a person who travels first class paid off!

Once you realize the difference between who you need to be versus what you need to do, you'll attain your goals much faster.   And start traveling First Class!

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients

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