Archive for the ‘Presenting’ Category

Most people don't realize it until they host their first event, but a thousand little details go into planning an event. The event organizer must consider everything from marketing the event to organizing speakers, handouts, food, lodging and other relevant event details. If you're hosting an event and you're the main feature of the event, you have far less time to focus on these thousand-and-one details that go into a successful event. Dealing with the details becomes an integral part of handling event logistics.

The Logistics of Planning an Event
The logistics of planning an event require you to negotiate the details. You must coordinate the venue, any food and refreshments, the temperature, handouts, lighting, lodgings and many other details. If you're using an A/V system, you must make sure the equipment is where it's supposed to be, and fully functional.

If you're coordinating an event with multiple speakers or sessions, ensure that each participant's needs are met. The event itself requires coordinating these logistics in the days and weeks leading up to the event, a flurry of activity the day before and the morning of, and managing details during the day of the event.

Balancing Logistics with Price
The specific logistics of your event vary depending on the price point of your event. If you're charging a low price point, you're probably not providing refreshments, meals, or substantial handouts. Conversely, if you're charging a high price point, you might want to provide your attendees with special little touches that make the price seem more justified, including handouts, promotional materials, refreshments and a meal.

Handling Logistics When You're Presenting the Event
When you're planning and presenting at an event, not only do you have the details to manage to ensure the event runs smoothly, but you must also think about your presentation. If you're running around the morning of the event taping cords to floors or thinking about your lunchtime refreshments, you're not getting yourself into the right mindset for presenting at the event.

If you're presenting, you might want to hire a professional that has event management experience to take care of the details for you, leaving you free to focus on your presentation. If you do hire a professional to deal with the logistical details, make sure you're hiring someone who has experience dealing with event logistics. Hire someone with whom you are comfortable presenting your image, as the way they handle the event will reflect on you as the host and presenter. If you hire an event manager who won't provide the customer service experience you want, or who doesn't know how to manage the details in a way that is acceptable to you, you have only yourself to blame if the event is not well-received.

Think about the logistics of your event during the event-planning phase. Don't wait until the last minute to decide how you want to handle logistics, or realize you'll want to hire an event manager to free up your attention for the event itself. Make a list of the details you need to manage for the event, and determine whether you're comfortable managing the details yourself or whether you want help. Eliminate details that are cost-prohibitive in a low-budget event, or add handouts and giveaways for a high-budget event so your attendees feel like they're getting their money's worth for the event.

Want to learn more about how to make money with your own events? Visit our Event Money Machine Blog. You’ll learn about an amazing Telesummit being held later this month. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available.

Consider your role as a consumer. When you're shopping, do you look at the products first, or the price tag first?

If you looked at the price tag first,
retailers would pick up on that and simply offer a collection of price stickers inside the front door. You would choose what you could afford, and then the actual product would be a surprise – possibly an unpleasant one.

You don't shop that way, and neither do the people that you have identified as your perfect clients.

Prospects want to know your prices, but unless your prices are preceded by the benefits that you're offering, consumers will have nothing to gauge those prices against.

Follow these four steps to eliminate your fears in revealing your price. Gain the confidence you need to make the most out of your requests for cash:

1. Present what you're offering. Answer the timeless questions: Who? What? When? Where? Why? How? Keep it simple. If you make it too complicated, those raised hands might start to return to laps.

2. Summarize the benefits. Because you're offering specific solutions to specific problems, this step should turn on light bulbs in your prospects' minds. This is the step in which you convince them that you are their answer.

3. Introduce the price. By now, your listeners or readers are absorbed in what you're offering. The benefits are foremost in their minds, as is the question of price. Reveal your pricing while the question is still in their minds; and before it reaches their lips. Perfect placement of price revelation makes it comfortable for you and acceptable to your audience.

4. Map out a direct route for the money. Make it crystal clear how easy it will be to sign up, jump on, or join in on your program. Prospects should leave your teleseminar, your sales page, or your conference without any questions about how to participate. Or, better yet, they should leave already having signed on. Make it possible for them to sign up immediately. Make it easy for them to do so.

When your appeal is placed correctly, while all of the most fantastic points of your product or service are fresh in the minds of your audience, you will not only feel more confident in asking for money, but your prospects will have more confidence in their spending.

After you identify your sea of raised hands (those people whose problems you can solve, and whose interests you have piqued), you'll need to devise an effective method for telling them how much cash they will need to jump onboard.

The steps I've outlined here make up an excellent plan for starting to ask for money. As you proceed, you will learn to tweak your own presentation to meet the needs of the people in your particular niche. You will learn to identify the exact moment in time when they are most receptive to pricing, and when your presentation best complements that revelation.

When considering how to properly sandwich your asking for money in your presentation, consider your own shopping habits. You see the product. You consider how it could benefit your life. You look at the price tag. You proceed to the check-out. You leave the store with the satisfaction of knowing that you fashioned your own shopping experience.

Give your prospects that luxury. Take the time to learn about what price placement gets the most lucrative results for your business. You'll soon discover that timing is everything – especially when it equates to money on your pocket.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

When you're selecting a venue for your event, some things about the venue may seem very obvious: price, size, availability, deposit. Other things may seem less tangible, but still relevant, such as refreshments, meal-hosting and convenience to amenities. Don't forget the little details when you're selecting a venue; it's the minutia of day-to-day operation that makes your event run smoothly.

How Do You Feel about the Venue?

One of the first intangible criteria to consider when selecting a venue for your event is how you feel about the venue. Are you happy with the venue for your event? Does it seem like a good match? Are you comfortable welcoming attendees to the venue for your event?

Hosting an event is, in many ways, like hosting a party. You're the host, and you're welcoming guests into your home for entertainment and food. In the case of an event, the guests are paying for this privilege, and it's important to make sure you feel comfortable with welcoming the guests to your venue. If the venue embarrasses you, or you don't feel that it matches the image you want your guests to have of you, you might want to choose a different venue.

What Extras Do You Need?
The details can make or break an event, and it's important to consider all of these details when you're selecting a venue. What extras do you need for your event? Do you need flipcharts, easels and markers? Do you need an overhead projector? A music system? A sound system to address your audience?

A typical event has a thousand tiny details to attend, and being able to rely on the venue to provide for these details frees you up to focus on the event itself. If the venue can provide flipcharts, overhead projectors, A/V equipment and all of the other extras that you need for your event, you don't have to worry about sourcing these materials, transporting them, getting them set up in your venue, and tearing them down again. Not having to worry about these extras is a tremendous benefit, because you can instead focus on the event itself and other details of making sure the event runs smoothly.

Do The Amenities Fit My Needs

Evaluate the venue itself. Are the chairs comfortable? Is the temperature adjustable? Are the rooms well-lit? Is there plenty of natural light?

Little details can make a big impact on how people receive your event. If the room is too dark, people may become drowsy or depressed, or may experience eyestrain and fatigue due to the low-light conditions. If the temperature is too hot or too cold, that's all your attendees will be able to think about. Natural lighting is good for the mood, and you want your attendees to be in a good mood. Comfortable chairs make it easier to sit through sessions; you don't want your attendees fidgeting instead of paying attention. All of these little details must come together to create the perfect venue for your event.

It's the little details of your event that can determine whether you host a successful event or whether your event does not go well. By partnering with the right venue, you can eliminate the need to worry about many of these details. Make sure you feel good about welcoming guests to the venue, and look for a venue that can provide for all of your extra business needs.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

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