Archive for the ‘specializing’ Category

It’s a lot easier to turn a ship that’s moving in the wrong direction than it is to turn a ship that’s not moving at all.

If you’ve been getting "analysis paralysis", scratching your head and trying to figure out what your direction is, just pick a purpose and start heading toward it. If you’re off course, the market will correct you. news190210b-1

If you’re not heading in the right direction, the market will quickly give you feedback that will help you adjust. Just don’t get overly concerned that what you decide today is going to be cast in stone.

Don’t worry about picking the wrong area or niche at first. Don’t worry if you find that you’re being called an expert on something that you don’t want to be known as the expert on.

Areas of expertise can change. But you can only change your direction if you have already set out in one to begin with.

Bob Burg is the author of a book called "Endless Referrals." He is now positioned as a referral expert and an expert on helping people to generate referrals for business.

When he first started out, his niche was memory experts. He noticed that people who took his memory courses wanted to improve their memory to remember the names of people they’d met at networking meetings and events. They wanted to improve their memory to achieve better business results.

As he spotted that connection, he started to focus more on being the referral expert. No one accused him of being a fraud because he was now a referral expert instead of a memory expert. The market let him know in which direction to steer his business.

When you set course in your chosen direction, look for niches and markets where it’s going to be easier for you to establish personal relationships and position yourself as an expert.

If the niche you do choose turns out to be an enormous amount of effort, you have to weigh whether or not it’s worth your while to continue down that road or take a different road to get business.

When Dan Kennedy, the marketing expert, was invited to submit a proposal to give a speech in Switzerland, he opted out. While plenty of other people would jump at the opportunity, and spend a day putting together a proposal to bid, that is not the way he wants to go after business. Perhaps it didn’t seem worthwhile to spend the time writing the proposal. The point is that you have to make the determination of how you want to do business.

Your niche will evolve with your business. It’s an actual evolution that happens in most any business. Look at my own situation. I started out as specializing, by trial and error, as a cold calling expert. But I didn’t stop at that. Today, I’m teaching people how to find new business and triple their income! The way in which I’m helping people and the types of people I’m helping is completely different from what I started out with.

But it’s turned out for the best for everyone!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

Many people go out of business because they have failed to align their product with what the market demands – and with what their inner selves demand.

Many times, businesses need to endure a breakdown before a breakthrough can be felt. Sometimes, the bad times are the only times that spur the need for positive change. In other words, even if you're struggling with simply "making it," there's plenty of hope.

I know you want an endless supply of customers – a flow that's as intense as you're willing to handle. But there's an important element to consider before moving forward. You must ensure that any success you've experienced to this point isn't just a symptom of luck. I like to say that even a broken clock shows the right time twice a day. If you glance at the clock randomly, there's a chance you might get the right time. And if you do, you might be fooled into thinking the clock is working. But it's not.

You have to make sure that people are coming to you because of the one-of-a-kind value you've offered them, not because they've stumbled upon you.

There's no denying that you have a treasure trove of valuables to offer. You have gifts, talents, and abilities that are guiding you toward your perfect mission. You know there are people out there that would greatly benefit from what you have to offer. But when you can't find those people, or they can't find you, it can be a painful disappointment. Because your venture really is your calling, right? Or isn't it?

Every business owner has a calling, and to truly find success in that calling, that business owner needs to be assured that their distinctive abilities are made apparent by that business.

Often, your attempts at furthering your business aren't the problem. Instead, it might be that you have missed something that's fundamental to attracting clients: finding that one thing that only you can offer, and that consumers are looking for.

If you are passionate about something, and it happens to also be a God-given gift, then somewhere in the world, there is a demand for that service. God isn't wasteful. He wouldn't give you something and not create an equal and opposite need for it.

Your challenge is to find the channel through which you can deliver your true value to those who need it. Frederick Buechner defines vocation as the place where passion meets the world's greatest hunger. This is a beautiful statement. It reinforces the idea that we're all here to do something or be someone. Unfortunately, it doesn't tell us how to make the connection, or how to keep ourselves in business.

To get a better grasp on this channel, take the time to reflect on you. You are a vehicle for delivering the gifts that the world is waiting for. Put your gifts in writing, and assess them. Then ask yourself these questions:

• How do my gifts complement one another?

• How can my talents be combined to create something unlike anything the world has ever seen?

• Does that combination meet a need?

• If not, can I find a legitimate need?

• Or do I need to find a new and different recipe for those gifts, based on a need I know I can satisfy?

Carving out your vocation using the talent and need factors will go miles to pull your business through adversity. In times of adversity, luck is nowhere to be found…but true value never dwindles.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

When you consider the meaning of the term "stepping up" in the figurative sense, it means to increase, improve and intensify.   It means saying "yes" to propelling yourself and your business forward in a BIG WAY!       If you want this to happen for you and your business, you need to understand the steps behind stepping up.   You need to know the valuable key to staying motivated and excited.   While it's not always a smooth process, each step you take will move you closer and closer to your ultimate goals…

•      Master your inner game. There are always going to be challenges. That's part of growth. Know that you have the strength to handle whatever comes your way.

•      Dare to dream the things that you right now think you don't deserve. You can't move forward or step up if you don't think you have the right to.

•      Make the decision to raise your game. Feel the burning desire that caused you to begin your business in the first place.

•      Focus on your vision of what your business is supposed to look like.
If you didn't start out truly visualizing, do it now. Commit it to paper so you can remind yourself: How much money do you want to make? How many hours do you want to be working? What kind of lifestyle do you want to lead? What difference do you want your business to make?

•      Develop your plan. Seeing your vision of your business is one thing, making it a reality requires purpose and preparation.

•      Evaluate your assets. Your resources are likely right in front of you.   Look to your existing clients for feedback, referrals, sales and product upgrades. Build your prospect lists to increase exposure. A good team that gets your business going, products developed, and website running goes a long way in stepping up your business, as do joint venture partnerships which help to increase exposure.   Products are probably your best asset as an independent source of additional revenue that can really step up your business.

•      Design your products, programs and solutions for the top 20% of clients because that's where 4/5 of your income will come from.

•      Think in terms of project income, not monthly income.
Plan for the year, instead of planning month by month. Plan around big projects.

•      Remember:   just because you can doesn't mean you should. If you try to do everything you think of, everything that you know you can do, you will do them all half-way. Choose only the best of what you can do and you will step up your business.

•      Take the first step without knowing what the next one will be. Take the leap of faith without a safety net. You can only see the next step after you take the first one.

•      Grow bigger than your obstacles or problems.
Move forward in spite of the challenges. They are inevitable. Everyone who has experienced success has experienced obstacles. They just chose to move past and overcome them.

•      Recognize that the changes you experience when you are stepping up, in your life and in your business, won't always feel good. They can be uncomfortable at first because they will be unfamiliar. But, they will be worth it.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

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safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.