Posts Tagged ‘blogging’

socialbubbleEffectively utilizing social media is about more than knowing the €˜rules' and how to effectively talk to people in your networks. Different types of social media networks are better suited to different tasks. Think of social media networks as tools in your toolbox. You wouldn't use a hammer when you need a wrench, and you shouldn't use Twitter when you need YouTube or a blog post. Learn the different types of social media so you can choose the right tool for the job.

Twitter is Conversational

Twitter is a very conversational and immediate form of social networking. When you use Twitter, you share limited bursts of text up to 140 characters in length with your followers.

Think of the things you post on Twitter as being fairly temporary. People who follow a large number of individuals may only see your post for a few minutes before it gets buried under an avalanche of other data. Additionally, every reply you make drives your own replies farther down your page.

Twitter is great for back-and-forth between yourself and your clients or prospects, and for conversational types of interactions. Twitter is also one of the best tools for you to establish your personality in social networking.

Facebook Provides More Permanent Real Estate

Facebook is many times larger than Twitter as a social media network, so you have the potential to reach far more people via Facebook than Twitter. However, Facebook doesn't provide the easy back-and-forth interactions of Twitter; it's better as a one-way conversation. Facebook is great to share information, such as updates about things your business is doing or links to useful information. You can also use it to establish your business through photos, video or events.

YouTube and Video in Social Networking
YouTube is a video sharing site. A picture is worth a thousand words, and a YouTube video conveys what hundreds of pictures can't capture. Video is the hot space in social media at the moment, and you can use video to provide a real face for yourself with your clients. You can also convey a lot of information in video without overwhelming your followers with too much text. Creative video can go viral practically overnight, and build a real reputation for your company.

Blogging as a Complement to Social Media
Blogging is a good complement to social media. Social media is a great way to share information in short bursts, and blogging is a good way to share articles and longer chunks of information with your clients. You can share 300-500 word articles and convey helpful information via your blog. That gives you information to share via social media to spread the word about your content and what you have to offer clients. Good blog content inspires conversation, and gives your clients and prospects something to share to spread information about your business.

Select the Right Tool or Combination of Tools

Social media works best when you use the right tool, or combination of tools, to create an online space for yourself and your business. Be a real person to your clients. When you're warm and caring, you create a presence that people will want to share and interact with. Use Twitter for conversation and immediate impact, and Facebook to share information about your business. YouTube is the hot space and a great way to convey lots of information, and blog posts can establish you as an expert. Select the right tools and create your business success.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients Register FREE for access to her Stepping Up teleseminar series

Have you ever wondered what your clients are saying about your business? Would you love a direct line into your clients' minds; to know what they really want and what they're willing to buy?

Social media is a place where you can really get into the mind of your buyer.   You can dialogue with your clients and listen to what they are saying -   not only to you, but to each other.   It's the perfect place for you to find out what your clients REALLY want.       And when you discover that, you can go to it – providing it to them!

socialmediaconversationHere's my four step formula for using social media to "get into the mind" of your prospect…

1.   Identify "Hot Topics"
By listening and engaging in social media conversations, you will quickly identify the "hot topics".

The key here is to listen and learn. What are your prospects asking? What do they need help with?
What topics are the most popular?

2.   Respond to Demand
Once you have the "hot topics" in mind, it's time to showcase how you can help your prospects.   Use these hot topics to create the content for your blog and social media updates.     Give your prospects the answers they're looking for.     Position yourself as someone who is in-the-know, who understands popular concerns. Demonstrate your expertise in a way that inspires people to use your business or services.     Give your prospects what they want, when they want it!

3.   Create a "BUZZ"
Social media gives you a ready-made channel to generate buzz about your new content and offerings.   With platforms like Twitter, you can use "hashtags" to incite and track conversations about specific subjects and groups.   There are also search tools available that will enable you to easily track what people are saying about you, your "hot topics" and your content and offerings.

4.   Track and Evaluate Market Response
Facebook, Twitter, Digg and other social media networks are ready-made tools to help you in the quest to get inside the mind of your buyers. By tuning into the various social media platforms you make it easy to evaluate the response to your new product, content and business presence.   You can use the information to review the effectiveness of your offerings and continue to craft better-tailored content in the future.   It's also a way to determine what formats and delivery methods work best to reach your prospects and clients.

I encourage you TODAY to start "tuning in" to what your customers REALLY want!   If you listen to their conversations through the various social media platforms, they'll tell you.   You can then use that information to give them what they want – and then everyone wins!

You've finally make the decision to start a blog! Kudos to you.

Before you begin, here are a few steps to follow in order to make your blog an interesting site that will attract readers and build your list.

•      Choose the right software. Using the right software will make your blog stand out among the many thousands on the internet. WordPress is a good choice because it offers many features that can be customized to suit your needs.

•      Select keywords. Your keywords are the areas in which you want to be ranked on search engines. For example, you might select coaching, training and self-improvement.

•      Write your blog. Include your keywords in the post, but be sure to write something interesting, even controversial, that will catch readers' attention and that they'll want to share.

•      Use creative content. Use link bait and tweet bait to creatively attract readers. Post information that is easily shared, such as top 10 lists. Visitors can link from the list to your site, or tweet it to their network. Your internet ratings will instantly increase.

•      Publicize it. Twitter is one of the fastest, easiest ways to publicize your blog. As soon as you tweet it, anyone following you will see it and, hopefully retweet.

Getting started with a blog really isn't complicated and can be a lot of fun!     Once your blog is up and running, it's important to keep yourself motivated to stay with it.

Keep your eyes on the prize. One of the best things you can do is to constantly remind yourself of your goals. Write down three things that you want to achieve, and put it where you will see it every single morning. You don't have to look at it all day long, but starting your day with those three things in mind will inspire you, especially if you're having difficulty coming up with your blog for the day.

Do what you love. Make sure that you are blogging about something you're passionate about. Of course, you want to make money. But it's important to remember that blogging is personal. If your heart isn't in what you are writing, your readers will sense that and they'll be turned off. Why should they want your offering if you don't even seem excited by it?

If you follow these steps, you can be on your way to creating a successful blog; one that attracts visitors with information they can't wait to share.

Bernadette Doyle created Client Magnets Ltd to help self-employed people solve one of their biggest business problems: attract a steady stream of clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

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safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.