Posts Tagged ‘chasing clients’


If you have a great website that gets viewed by thousands of potential customers yet your sales do not reflect the same success what's the problem? Your large volume of enquiries is a great start but unless they translate into sales they don't mean much. What you need to have a closer look at is ways in which you can convert more of those leads to sales. Here are four simple ways to help you:

Tailor your Copy

Learning to write words that sell is a technique that can make a big difference to your sales conversion rate.   On a website the copy should immediately grab the reader's attention and make them want to learn more. The copy should resonate with them on a personal level as soon as they arrive on your web page. The copy should also speak directly to the prospective customers needs. It should show them how they can benefit from working with you or using one of your products. Tailoring your copy is a simple yet very effective way to increase your conversion rate of leads to sales.

Capture Visitor Information

A database of customers or potential customers is one of the most valuable assets a business can have.   Every person that visits your website or expresses an interest in your products or services has the potential to become a client. It is therefore important that you have mechanisms in place on your website where you can easily capture the visitor's information. One way of doing this is by using squeeze pages. Learning how to effectively implement squeeze pages in your website can help you vastly improve your conversion rate.

Different Ways to Follow Up

Traditionally most people think that a follow up is getting on the phone and asking for the sale. While this is true some of the time, there are many other ways that you can follow up with clients without directly calling or asking for the sale. Email has provided a convenient and inexpensive way to keep in touch with prospective customers. Learning to write emails that sell is a great way to improve your conversion rate.

The Power of Teleseminars

Teleseminars are a great way to start interacting with potential customers. They provide prospects with an opportunity to learn more about you, your business and what products or services you offer. It also gives them insight into the value that you offer and how they can benefit from buying from you.   You can use the teleseminar to explain specific items in detail. If customers have any questions you can respond straight away and other prospects can also benefit from hearing the Q & A. As customers get to know you they will be more confident about purchasing from you. Using teleseminars is great way to interact with customers and increase your conversion rate.

This is just a brief overview of four effective ways to increase your customer conversions. Each one of these techniques is covered in more detail in my free teleseminar series ’7 Secrets for Attracting Clients’. Find out how you can have access to the recordings.

webtrafficLet's imagine for a moment that you've found a lead source that produces an abundance of interested, and paying, clients.   That's marvelous, right?

For now.

But what might happen when that one lead source tanks, evaporates, or otherwise disappears?   You've got it:   you're leadless.

Metaphorically, eating the same food, over and over, day after day, can lead to nutritional imbalance.   Plus, if that food source dies or is plundered, you will starve.

The same principle applies to your business ' lead sources:   if you rely on one source for sustenance, your business will be left in a vulnerable state.

For instance, if you rely solely on email for getting the word out, you're putting your business in a disadvantageous position.   Sure, email is a terrific method:   it's automated, it's easy to implement, it's inexpensive, and it can be easier to obtain email addresses than physical addresses and phone numbers.   But, email is only a valuable resource when it's one of many.

Consider this:

• Email isn't the only contact method that can be automated.   Post mailings, phone calls, article and report writing, advertising, and marketing can all be automated by delegating these responsibilities to outside sources.

• When delegating lead generation responsibilities, don't tie yourself down to thinking you must pay for these services.   Contract with interns (who will often work for little or no cost in exchange for the experience), enlist the services of a neighbor with whom you can trade services, bribe nieces and nephews with fun outings in exchange for their envelope-stuffing talents…the possibilities are as endless as your imagination.

• Don't think in terms of increasing the burden on your already-busy schedule.   Every lead source that you come up with should hold the potential of being automated in the future.   In other words, good fortune isn't good if it equals more work for you.   Just because something works in small quantities, doesn't mean that it will work, in the same fashion, in large quantities.

• If you're just starting out, and have no house contact list, you might want to consider renting a contact list.   But, engage in this method only as a springboard.   Remember that the rental cost will add up quickly, increasing your cost-of-sale significantly.   Soon, you'll need to explore other options (maybe those opened up through the use of the rental list) to build your own, unique sources.

• Because so much of the world communicates through email, "spam" has come to be viewed as this generation's junk mail.   A postcard or a handwritten note in a mailbox is not only a 21st Century novelty, it is appreciated and likely to be opened and read.

• Challenge yourself to find more lead sources, instead of finding more leads through existing sources.   Your business will enjoy a steadier flow of leads if you have 100 sources, with 2 leads each, than if you have 2 sources, with 100 leads each.   Think wingspan, not feathers.

• Diversify.   Be creative.   Be willing to explore lead paths that you may have never before considered.   Chances are that your competition hasn't considered them either.

When thinking about lead generation, it's important that you remember to think in terms of a buffet.   A single course method can be compared to a one-food diet:   it's unbalanced and the likelihood of eating it all, quickly, is high.

Diversity in your lead generation will deliver more security, more growth potential, and ultimately, more profit for your business.   So mix it up:   your discriminating taste, and the ultimate health of your business, will give some rave reviews.

Bernadette Doyle created Client Magnets Ltd to help self-employed people solve one of their biggest business problems: attract a steady stream of clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

In most circumstances, your squeeze page (or opt-in page) should be a standalone page. When a visitor clicks on your site, they should have no option other than to sign up for your offer. That is the single, primary purpose of a squeeze page.

This rule applies well to individual clients. But, if you want to capture the attention and the sale of corporate clients, the rules of online pages vary slightly.

While the objective of your page remains the same - getting the opt-in - the approach to that goal is a bit different because your target market is different.

Businesses want more details about the company they are considering giving their business to.   They want to know about you, your methods and your track record when reviewing your proposal and referring colleagues to your page.

Corporations require all the information you can provide to assure them they have done their homework and that you are the best choice to fulfill their need. If you give them nothing but a squeeze page to base their decision on, they will look for someone who tells them more.

To attract corporate clients, your page should include a link to an informational brochure that provides supporting information, lends credibility and gives your business a bit of branding.

These informational pages that you use for selling to businesses may be sites that you don't publicize to the general public. But, complex sales that involve multiple decision makers require these supporting pages.

The information on these pages should include your testimonials, case studies, and lots and lots of reassurance. Many corporate decisions are based on making improvement to their company while maintaining the status quo. Since that is one of the most important things to your potential clients, your connecting pages should address how your services can work in conjunction with them while enhancing the company's overall performance.

The wording on these brochure pages is very important. In my Attract Corporate Clients program, I include a special bonus called Inside the Mind of the Corporate Buyer. It's a resource designed to assist you with finding the best words and language for your web pages.   Presenting your information with well-researched, impacting vocabulary will get you the results you want when selling to corporate.

If corporate clients are your market, make sure you're giving them more – more information about you, more details about what you can do for them and more assurance that you are the right choice.

Give them all they need to click submit and select your services.

Want to learn more about attracting Corporate Clients? Read about Bernadette’s new Attract Corporate Clients program:

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safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.