Posts Tagged ‘#eventmoneymachine’

helloIn every marketing effort, your introduction is one of the most important aspects. What are you saying to get your audience's attention? How can you connect with your audience? What will make them sit up and listen to what you have to say? A winning introduction paves the way to a winning seminar. What are some ideas you can use to create an attention getting introduction?

Here are my top tips for creating a WINNING introduction…

Congratulate Your Audience: In my introductions I like to connect with my audience. There are a few ways in which I do this. One thing I like to do is congratulate my audience.     Take some time to congratulate or encourage your audience. Honor the fact that they have taken time out from their schedule to be there.   Here's an example …     If I am giving a talk on marketing and my audience is mostly business owners, then I will thank them for taking the time to attend my seminar. I will also congratulate them that they are forward thinkers who want to learn more about marketing their businesses.

This is effective because it reassures the audience that they have made the right decision to be there. Think about it. Most business owners put in long hours at the office. They usually have a variety of responsibilities and numerous demands on their time. Choosing to attend your event means that they could be doing something else, but they chose not to. They chose to learn more about marketing. For that you need to congratulate them. At the same time your introduction can be encouraging. You can affirm that their choice to be there is a good one.

Ask Questions: Another way to engage your audience and really connect with them, is to ask some questions and LISTEN carefully to their comments.       This will help you to gauge the expectations of your audience and adjust your introduction as necessary. This will also help you to stick to the topics that are most relevant to them.

Provide an Outline: Another excellent strategy is to include an outline in your introduction.   Tell your audience what you'll be sharing during your event or training seminar.   Explain what they can expect.     If you have a big promise, then share it. This helps to get your audience's attention and know that the time spent with you will be valuable.     It lets them know what they will come away with and also prepares them for your offer.

Keep it Brief: Your introduction sets the tone for the rest of what you have to say. It's therefore important that you have a strong introduction that will get your audience ready to listen to you. Keep your introduction brief and to the point, spend the bulk of your time on the main content of your talk.

A winning introduction can really boost the success of your event or training seminar. If you have your audience's attention from the very beginning they will be more engaged with the session. They will also be more open to considering your offer at the end of the seminar.

If you've enjoyed this article and want to know how you can make more money from holding your own live events, then check out my   Event Money Machine Series – you can sign up for this FREE online training here:

M3 May 10 021If you were to stand up in front of your audience and just start rattling off a list of your achievements it may capture the attention of some, however you'll likely start to see the majority of your audience "nodding off" and falling asleep.

Yes, they want to know that you are qualified to speak on a certain topic, but they won't be interested in hearing you boast about your achievements. There are ways in which you can establish credibility without boasting. Here are some valuable tips on how to do that.

Be A Little Vulnerable With Your Audience

Remember the purpose of establishing credibility with your audience is so that they will listen to what you have to say. You want your audience to warm to you. So you can see why boasting about your achievements will really be counterproductive. Sometimes being a little vulnerable with your audiences and sharing personal stories has a far more powerful effect.

I have used this strategy myself.   When I first started out doing talks on cold-calling I would introduce my talk with a true story.     Did you know there was a point when I was told - "The problem with you, Bernadette, is you're just no good on the phone".   I was terrified of making a cold call.   I'd share with my audience this true, real-life experience.   My audience could see where I had come from and it very quickly helped me to establish credibility and their attention!

Of course, if you're going to relate a personal experience like that it is important to continue backing it up with evidence of the results you've achieved.   I would usually share some of the specific results I'd helped big companies achieve.

When you share information in this way you are not bragging, you are simply demonstrating to your audience why you are someone worth listening to. Think about how you would introduce yourself to a new acquaintance. You wouldn't immediately tell them how successful you are. If you needed to establish credibility you would be more subtle. You need to take the same approach with your audience at talks.

Keep Them Engaged with Useful Information
As you engage with your audience share your UNIQUE experience and knowledge.   You are an interesting personality with expertise in your field.   As long as you share of yourself from the heart and provide USEFUL information, your audience will naturally want to know more about you and your strategies.   Share you're real life success stories and show your audience how they can apply the lessons and mistakes you've experienced.   By doing this your audience will be inspired to change their current situation by listening to you.

When you're preparing to connect with your audience think about these questions below.   It will help you establish credibility with your audience without boasting them to sleep ….

•   Where have you come from – what obstacles have you overcome to be where you are today?

•   What results have you achieved or helped other people achieve?

•   What are some of your key learning experiences – and how can they be applied to your audience

•   What remarkable results have you achieved while working on specific projects or in certain areas of business.

Remember, people DO want to know who you are – but generally shy away from people continually talking about themselves and boasting about their achievements.     Weave these tips into your next talk or seminar.   By making small changes to the way you deliver your message, you'll see a BIG impact to the results you are achieving.   Remember, it's all about your audience not all about YOU.

If you've enjoyed this article and want to know how you can make more money from holding your own live events, then check out my   Event Money Machine Series – you can sign up for this FREE online training here:

Do you know what the FASTEST way to get a BIG cash infusion in your business is?
(Hint — it’s the SAME strategy I used to grow my business to 7-Figures.)

Give up? It’s hosting your own events!

However, there is a small problem. While the payday is fantastic, the risks are big too. Many, many entrepreneurs have lost their shirts putting on a live event.

And that’s the reason why I started my highly popular “Event Money Machine”   telesummits.


In October 2010, and again this past February, I worked with a dozen of the TOP marketing experts in the world to explain to business owners exactly how to host highly profitable events that your ideal clients will rave about. And now I’m about to host my third “Event Money Machine.”

Join the thousands of business owners who are already on the road to highly successful, exciting, ideal events and HUGE revenue by joining ME and my superstar list of marketing experts for the FREE "Event Money Machine 3," which kicks off next week on Tuesday, 3 May!

Reserve your spot here: HTTP://WWW.EVENTMONEYMACHINE.COM

Here's just a sampling of what we'll cover:

•      3 of the biggest mistakes you can make when promoting your events

•      The Attitude of Winners you must practice to create highly successful events

•      2 surefire ways you can make a TON of money by speaking for free at events

•      Why speaking at events is critical to your next successful business endeavor

•      Why building a mobile list is critical to staying ahead of your competition

•      The #1 piece of advice to keep in mind when getting sponsors for your event

•      3 of the biggest mistakes newbies make when trying to get their first sponsors … and how to avoid them like the plague

•      3 TOP reasons you must start using publicity for your events today

•      The biggest difference between publicity and press releases

•      And much, much more!

If you've heard me speak, you know I over deliver. You know I'm passionate about sharing what works – and what doesn't – so you can find the same success I have. Plus, you know I wouldn't put together an event that wasn't different, amazing, and completely powerful. Finally, you can rest assured that this format has helped hundreds of people to build successful events – read success stories from the first "Event Money Machine" here: HTTP://WWW.EVENTMONEYMACHINE.COM

Trust me, you don't want to miss out on this opportunity to learn exactly what it takes to turn your event into a powerhouse.

For more information about "Event Money Machine 3," click here: HTTP://WWW.EVENTMONEYMACHINE.COM

sign up now
safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.

What They Are Saying
  • The Twitter API is taking too long to respond. Please try again later.
safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.