Posts Tagged ‘Lead Generation Systems’

Automating your client acquisitions can facilitate sales 24/7.

Do you have a system, automated or otherwise that helps you to generate your sales? Or is it more like a haphazard combination of luck and personal contacts? Do you go by the belief that it's being at the right place at the right time, or knowing the right person? Is your sales strategy kind of random where you simply follow whatever opportunity or lead comes your way? And is there not a smarter way you could be working?

Let your Business work for you

Mary is a client of mine that had been putting a lot of personal effort into her business. She was frustrated because it just seemed like a lot of hard work for very little reward. Then she heard about a workshop I was running on building an information empire and signed up for it. She was sold on the idea of making your business work for you and getting sales in, even when you're out of the office.

Following the workshop Mary was diligent about developing a website and products that she could sell online. When I interviewed her on one of my teleseminars,   I asked her what the best part of her business was. What did she enjoy the most? She said that she had to admit it was seeing the sales come in. Knowing that whether she was sleeping, away on holiday or busy writing her next newsletter, sales were still being made. She didn't need to be there actively doing the selling. Her client acquisitions could happen automatically.

Mary still recalls the morning when her first sales came through. When she switched on her computer for the day, there they were, already in her inbox and the money was in the bank. Those client acquisitions had happened while she was sleeping and enjoying breakfast with her family. For me automated client acquisitions are an integral part of my business. I know that while I am on a workshop, consulting with clients or even on an aeroplane heading somewhere, the sales are still coming in. And this is all made possible by having systems in place so that my business works for me.

Why Automate your Client Acquisitions?

•       The more systems you have in place, the more your time is freed up to focus on what you love doing. You are not tied down to your business.

•       To enjoy business success you need a steady stream of sales coming in on a daily, weekly and monthly basis. It makes sense therefore to automate part of the process.

•       Automating your client acquisitions means that you can serve more clients more effectively with less effort, and make more money in the process.
•       Automating your client acquisitions allows you to be more competitive in the corporate market.

Putting systems in place is an integral part of creating an information empire. It is effective systems that will help you achieve your goal of making more money with less effort. Automating your client acquisitions can facilitate sales 24/7 so that it is your business working for you, instead of you working for your business.

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If you are in your business by yourself you will know all about limited capacity. You may have a great business concept but when it relies on you to do everything there is going to come a time when you reach your capacity. What do you do then? Do you take on the expense of bringing on a team? How many people? What aspect of their business do you train them up to handle? Are there other options available to you?

Thinking and Working Smarter

bigstock_Change_-_Open_Door_To_Success_6755029If you have a successful business model chances are that your business will grow very quickly. Soon you could be at capacity and then you have to decide if you want to expand your business or just stay at the level you are at. Chances are if you are in business then you are a motivated individual, you won't want to stay where you are, you will want to look at options for expanding your business. A lot will depend on the type of business you have and what kind of expertise you will need. I faced a situation a few years back where I decided that I wanted to cut back on my working hours while still growing my business. It meant I had to look for smarter ways to do things, for ways in which my business could work for me and generate an income while I wasn't around. Technology has provided some wonderful tools for small businesses. For a start when looking to employ people in your business you now have the option of working in a virtual environment. This means that you do not physically need to employ people in your business. You can get them to work for you on a freelance basis and only when you need them on a specific project.   This cuts down on operational costs and allows you to be able to afford a higher calibre of employees because they are only working for you part time. I have an amazing team of eight people that work with me yet all of them I contract in on a freelance basis. It has provided me with flexibility in my business and ensures that my business continues to grow.

Tips for Expanding the Capacity of your Business

•      Use technology to your advantage. Look at ways in which you can sell products online that don't require much in terms of fulfilment from you. They are products that are packaged and ready to go. This can provide some valuable income for you without demanding any of your time or resources.
•      Automate and integrate systems so that you can manage your time more effectively. Have reminders in your phone or on your computer to prompt you to follow up with certain tasks.
•      Use the virtual office environment to your advantage. Contract in the expertise as you need it and be able to grow your team on a flexible basis without placing too much strain on your overheads.

Realizing that you are reaching your capacity in business can be an exciting place to be. It can force you to look at ways to work more creatively and efficiently so that you can continue to grow your business. Step up to the challenge that it represents and it can take you and your business to a whole new level of success.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

girlsonbeachI may be known primarily as a marketing coach, but I am the first to admit that if you're serious about growing a six or seven-figure business, it's going to take a lot more than great marketing.

You can do all the right things and work hard, but if it's not yet translating into results, it may be that your marketing strategies need tweaking, or you may need to work on your business model and your income streams.   But, it's also a strong indication that what you really need to work on is your mindset.

If your mindset isn't in the right place, you could be sabotaging your own success.

Perhaps deep down you don't feel that you deserve it, or you doubt yourself or don't trust yourself. Maybe you just don't believe that you should have it so easy.

Wrestling with these issues takes a lot of strength. You have to make up your mind that you are stronger than the issues.

Every time you step up to a new level, there will be more inner work for you to do. There's always more to face and to overcome and to step through.

Think about some of the workings of your mindset that are holding you back right now.

•      If you feel like you've got to do everything yourself in order for everything to get done, that's a mindset issue.

•      If you doubt yourself, and think you have to slowly build your credibility before you can offer an expensive program, that's a mindset issue.

•      If you aren't willing to invest money in yourself by taking training courses, buying programs or hiring a coach, that's a mindset issue.

•      If you think the only way that you can make money is by trading your time for it, that's a mindset issue.

You need to shift your mindset. Being put in situations and even getting assignments where your old mindset is challenged and tested will help you to look at and handle things differently. Ultimately, you will blow apart all of the old ways in which you approach new things.   Working with a coach or a mentor specifically on mindset will help you a great enormously.   And I can personally speak from experience!

The change in your mindset shift is a little difficult to explain because it really needs to be experienced.     The bottom line is that part of mindset is to get comfortable with being uncomfortable.

Everything you want that you don't yet have is outside of your comfort zone. If it was inside your comfort zone, you would already have it. You have to step outside of that zone to get what you want – and deserve.

Once you shift your mindset, you will be comfortable with being the expert at what you do, delegating, believing in yourself and in the value you offer to your clients.

That is when you will achieve and surpass your business goals.

So go for it!   Join me in the journey and make this year your best year ever!

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

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safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.