Posts Tagged ‘Marketing Strategies’

 

Two business owners compete against one another in the same field.

Business Owner #1 has worked in his niche for 30 years; he has a massive list of contacts; his reputation is impeccable; his clients are among some of the most satisfied in the industry.   His expertise is unmatched.   Word of mouth has been a friend to his business, but his niche is very specialized, which means that his name doesn't come up at many dinner parties.

Business Owner #2 is relatively new to the industry, also working in the same specialty niche.   She's still in the process of building her contact list; her clients are largely satisfied, but the verbal buzz hasn't elevated yet…she's simply too new.

Which business owner do you think has realized the largest profit in the last 12 months?

Would you be surprised to learn that it's Business Owner #2?

How could that be?

One word:   Marketing

Business Owner #2 invests whatever she can afford to lose in marketing campaigns, while Business Owner #1 simply can't seem to get past the initial dollar amount of the marketing expenses, and so, simply doesn't "get the word out".

As a result, the first business remains steady, but stagnant.   The second soars.

Business Owner #2 possesses a Millionaire Mindset. Here's what's going on inside her head:

•       Marketing is an investment.   Even if one campaign costs $4,000 (which is a significant amount of money for her fledging business), she anticipates that just one resulting sale will pay for the ad.

•       She views the campaign as an investment in her most valuable commodity – herself.   Because she has completed the research and knows that there's a noted demand for her product, she purchases each new ad with a faith that can only come from believing in herself and her business.   She thinks, I'm the best investment I'm ever going to make.

•       She never invests more than she can afford to lose.   Financially, she only invests what her business can survive without.   Emotionally, she only invests what she can lose and still hold on to a sense of hindsight without depression.

•       She doesn't ruminate over the dollar amount of each marketing endeavor.   Rather, she concentrates on its potential return.   She understands that she'll realize direct returns, as well as future, residual ones.

•       She knows that she'll never reach millionaire status by pinching pennies.

•       She understands that by pulling out her cash and throwing it against the wall of cash that has become frozen in this, a stagnant, economy, she's multiplying her chances of getting a return.   Unless she spends money, the wall of cash will remain rigid, eliminating a large portion of potential profit.

•       Though it was difficult for her to accept the idea of investment versus cost in the beginning, she becomes more willing to spend money with each profitable marketing campaign.   Because of this realization, she has committed to educate her clients about the benefits of marketing, which will contribute to the stimulation of the economy.

Investment and return will never be a chicken and egg debate.   Without investment, there can be no return.   The return will never come first…in fact, it simply won't come at all.

If you want to find your own millionaire mindset, you must separate yourself from the competition's aversion to marketing and getting your name out there.

You could spend your disposable income on a new car, or a summer home, or a vacation.   Or…you could invest that cash in an marketing campaign…so you can afford all three.

I'd love to share more about what it takes to Create A Successful Business That Works For YOUR Life, and makes a DIFFERENCE to others.     I'm running a FREE teleseminar series exactly on that topic.     Join me by registering here:     www.clientmagnets.com/successcalls

Have you ever wondered what your clients are saying about your business? Would you love a direct line into your clients' minds; to know what they really want and what they're willing to buy?

Social media is a place where you can really get into the mind of your buyer.   You can dialogue with your clients and listen to what they are saying -   not only to you, but to each other. It's the perfect place for you to find out what your client's REALLY want.   And when you discover that, you can go to it – providing it to them!

1.   Identify "Hot Topics"
By listening and engaging in social media conversations you will quickly identify the "hot topics".   What are your prospects asking?   What do they need help with?

2.   Respond to Demand
Once you have the "hot topics" in mind, it's time to showcase how you can help your prospects.   Use these hot topics to create the content for your blog and social media updates.     Give your prospects the answers they're looking for.   Position yourself as someone who is in-the-know who understands popular concerns. Demonstrate your expertise in a way that inspires people to use your business or services.   Give your prospects what they want, when they want it!

3.   Create a "BUZZ"
Social media gives you a ready-made channel to generate buzz about your new content and offerings.   With platforms like Twitter, you can use "hashtags" to incite and track conversations about specific subjects and groups.   There are also search tools available that will enable you to easily track what people are saying about you, your "hot topics" and your content and offerings.

4.   Track and Evaluate Market Response
By tuning into the various social media platforms you make it easy to evaluate the response to your new product, content and business presence.   You can use the information to review the effectiveness of your offerings and continue to craft better-tailored content in the future.   It's also a way to determine what formats and delivery methods work best to reach your prospects and clients.

Facebook, Twitter, Digg and other social media networks are ready-made tools to help you in the quest to get inside the mind of your buyers. Use social media tools to track what people are talking about, and create timely content to demonstrate your expertise and the fact that you're €˜in-the-know.'

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

helloIn every marketing effort, your introduction is one of the most important aspects. What are you saying to get your audience's attention? How can you connect with your audience? What will make them sit up and listen to what you have to say? A winning introduction paves the way to a winning seminar. What are some ideas you can use to create an attention getting introduction?

Here are my top tips for creating a WINNING introduction…

Congratulate Your Audience: In my introductions I like to connect with my audience. There are a few ways in which I do this. One thing I like to do is congratulate my audience.     Take some time to congratulate or encourage your audience. Honor the fact that they have taken time out from their schedule to be there.   Here's an example …     If I am giving a talk on marketing and my audience is mostly business owners, then I will thank them for taking the time to attend my seminar. I will also congratulate them that they are forward thinkers who want to learn more about marketing their businesses.

This is effective because it reassures the audience that they have made the right decision to be there. Think about it. Most business owners put in long hours at the office. They usually have a variety of responsibilities and numerous demands on their time. Choosing to attend your event means that they could be doing something else, but they chose not to. They chose to learn more about marketing. For that you need to congratulate them. At the same time your introduction can be encouraging. You can affirm that their choice to be there is a good one.

Ask Questions: Another way to engage your audience and really connect with them, is to ask some questions and LISTEN carefully to their comments.       This will help you to gauge the expectations of your audience and adjust your introduction as necessary. This will also help you to stick to the topics that are most relevant to them.

Provide an Outline: Another excellent strategy is to include an outline in your introduction.   Tell your audience what you'll be sharing during your event or training seminar.   Explain what they can expect.     If you have a big promise, then share it. This helps to get your audience's attention and know that the time spent with you will be valuable.     It lets them know what they will come away with and also prepares them for your offer.

Keep it Brief: Your introduction sets the tone for the rest of what you have to say. It's therefore important that you have a strong introduction that will get your audience ready to listen to you. Keep your introduction brief and to the point, spend the bulk of your time on the main content of your talk.

A winning introduction can really boost the success of your event or training seminar. If you have your audience's attention from the very beginning they will be more engaged with the session. They will also be more open to considering your offer at the end of the seminar.

If you've enjoyed this article and want to know how you can make more money from holding your own live events, then check out my   Event Money Machine Series – you can sign up for this FREE online training here:   www.eventmoneymachine.com

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