Posts Tagged ‘more sales’


Determine and implement your income streams and enjoy a flood of income on a consistent basis.

Income streams are essential to building a high six- or seven-figure income. Ultimately, to be that successful, you not only need to determine your income streams, but also the order in which you should do them.

One thing you shouldn't do is trade your time for money. Even if you charge significant sums of money in exchange for your time, this type of revenue isn't a steady stream. It doesn't flow into your business without your physical presence to guide and propel it.

The bulk of your income needs to come from leveraging products, programs, events and other more passive types of income.

My own million-dollar plus business relies on no more than five income streams. I like to keep things simple, and these income streams do the trick.   Here are some tips to help you implement your income streams.

Get really good at planning.

Plan at least one year in advance. Look for the two, three or four projects that will yield the big income – the projects that will take you easily to your income goal and beyond.

Determine which projects you're going to work on during each quarter, rather than month by month.   You may find that you will be working on only three or four big projects across the entire year, but they will be BIG projects, with big revenue.

Connecting those projects so that one leads naturally to the other will also help to maximize your revenues.

By planning, you'll know precisely where the revenue will come from, how much you'll earn from each project, and where to focus your time.

Determine which income streams to implement.

Start by creating a product that requires no fulfillment from you. This cannot be a predominantly time-based product. The idea is to offer a product or program on your website. When the order comes in, the fulfillment house – the company that ships the product – fulfills the order without any further input from you.

Offer a Rolls-Royce program. Designed for your top tier of customers, this program is that extra-something-special that elite clients crave. It's set at a much higher price point, but they're willing to invest because of your credibility and the value you bring to the table. It's never too soon to offer your Rolls-Royce program; in fact, I encourage you to start at the top and actually create that program first.

Offer a continuity, or subscription or membership program.
This concept turns a one-time sale into recurring monthly income because people are automatically billed once they sign up for the product or program the first time.   This is actually one of the criteria big companies use to evaluate products sold on infomercials – there needs to be an ongoing element of continuity.

Big paydays are another essential income stream.
Plan your year around periodic big paydays, such as live events, teleseminars and talks, which will bring in huge windfalls of cash to boost your income significantly.

If you're hesitant about these big paydays, allow me to inspire you: my first three-day event, with all the income streams that came from it, was worth more than $375,000. You need to implement all of your income streams so that you make money in many different ways from a single event.     And if you're looking for more inspiration – be sure to register for the Event Money Machine – it's your last change to register for my very first telesummit!

Once you determine and implement your income streams, the experience will amaze you. There is nothing quite like that flood of income that comes in on a consistent basis.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

If you’d like to know more about making money with your events, register for her free Event Money Machine Telesummit.

Every consumer wants to know what's in it for them.   If he gives a bit of his hard-earned money, what will he get in return?   If she donates an hour of her valuable time, what can she expect to receive?

Whether the consumer donation is money, time, or loyalty, those consumers want to know that what they'll receive will greatly outweigh what they invest.   Dan Kennedy put it well when he referred to this concept as, "Selling money at a discount."

This is the duty of your teleseminar's registration page.   Not only should your registration page name a common problem, agitate it, offer a solution, give benefit bullet points, and offer simple registration and payment, but it should quell fears, silence objections, and calm arguments…with a call to action that springs to action, even before those objections are formulated.   Before your prospect has a chance to ask him or herself, "What's in it for me?" or, "How is this going to better my position?" or, "How is this going to save me money?", you need to thoroughly answer those questions for them.

You can quantify the cost of any topic.
No matter the subject matter, you will always be able to find proof that you will save your customers money, time or grief.   Consider these examples:

• If your topic is business related, and the foreseeable objection is price, include a statement like this:   "For an investment of X, you'll get the information to avoid the problem of Y, which if left unchecked, will cost you 100 times X."   For example, you can show your readers how spending $50 will save them $5000.

• If your topic is weight loss related, you can quantify the cost in this manner:   "You're already spending money on this problem, in the form of high insurance premiums, gym memberships, weight loss programs, and clothing.   You'll spend far less than all of this to participate in this teleseminar, which will eliminate the need for most of your current money spending."

• If your topic revolves around parenting, consider presenting your quantification this way:   "How much money are you spending on guilt gifts for your children?   What if a great parent/child relationship was to replace those gifts?   You would save money and gain what you really want."

• Or, if your topic has little to do with money, and a lot to do with emotional cost, you can quantify your clients' investments like this:   "Isn't it worth X to never feel Y again?"

You must calculate the actual monetary amounts for your registration page readers.   Don't expect them to do the math – they may click away without ever seeing the true monetary benefit that you're offering.

Even if you're not able to attain a sign-up from every reader, a good call to action will break through denial, and push those people closer to a sign-up next time you host a teleseminar with a similar topic.

Even if you're hosting a free teleseminar, you must use your call to action to convince prospects that their investments of time will save them money, time or angst.   In other words, you must convince them that participating in your teleseminar will literally make them money, or trap the money that they already have in their pockets.   You must convince them that investing one hour can save them five hours of work.   Or, convince them that investing one hour will save them hours of sleepless grief.

Your call to action should do just that:   call for action to be taken.   In fact, it should be so powerful, so undeniable, and make such good monetary sense, that your readers won't be able to help but spring to immediate action.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

Writing a sales letter is a practice in anticipating what your prospects will think, and overcoming their objections. When you're writing your sales copy, it's invaluable to be able to put yourself in your prospects' shoes and predict what they'll think when they read your copy. It may be difficult to predict all of the objections that your prospects will have to your sales letter, but one thing you can easily manage is this: catch the catch. Explain why you're offering such a great deal or such a great product to your prospects, or they won't believe your pitch.

Prospects Look Out for Deals that are Too Good
From an early age, most of us are told "if something sounds too good to be true, it probably is." By adulthood, most people feel that they can judge whether a deal is good or not, but that little doubt lurks in the back of most people's minds. If you do a great job of establishing the value of your product, and justifying your price, people might have trouble trusting you or your sales copy. If you make your product sound "too good to be true," you have to explain yourself to your prospects or risk loosing sales.

Reasons for Offering a Great Deal
A few key phrases can help diffuse worry over a deal being "too good" and convince your prospects that you're on the up-and-up. With one technique, you explain to your prospects why a product like yours normally costs more, and how you've managed to change the production method to realize a cost savings. Then, you can say something like "I can pass along my cost savings to you." This lets the prospect know that you know you're offering a really good deal, and gives them a reason for you offering a good deal. If you don't explain this to them, they'll think that you've misrepresented the value of what you're selling, and will turn away from your product.

Another technique involves presenting yourself as the "good guy" and responsible community member to your prospects. For example, you could tell your prospects that a colleague has recommended that you charge more for your product, but you're "not greedy," so you've chosen to offer it for less. One successful copywriter said "This is such a valuable skill set that I'm offering it at this price so as not to price it out of the hands of the people who need it most."

In most cases, it doesn't really matter how you overcome the "it's too good to be true" objection - just that you address it somehow. When you re-read your sales letter, look at it from the eyes of a potential prospect. If you find yourself thinking "What's the catch?" then you probably need to re-work your copy, or add in some language explaining why you're offering such a great deal. With this technique, you can overcome the mental objections of the prospects, and you're that much closer to making a sale!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at

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