Posts Tagged ‘sales strategies’

“Big Income Leaps”

FREE Masterclass

Tuesday 14th June, 8pm UK, 3pm EST

What’s holding you back from experiencing the breakthrough you want?

Chances are, you’re not taking chances like you need to. You’ve got to put it all on the line.

It’s not about doing more business the old way. It’s a new strategy - to create and sell the high-value, big-profit solution. That’s what you’ve got to do to experience the big income leap you’re looking for - the huge increase in your profits that will lead to MORE free time, MORE freedom and MORE fun. That’s what I’m going to cover on this Masterclass, “Big Income Leaps.”

Here’s a taste of what I’ll talk about:

• A common mistake people make when creating programs - and why you’re better off starting BIG

• Why you don’t want to attract the clients who go for the lowest prices

• How to find clients who are willing to pay you BIG for your expertise

• Why it’s CRITICAL to offer a premium priced product, programme or service (and it’s not about the money)

Proven examples of high value, high profit solutions - they’ve worked for Bernadette and her clients, and they can work for you, too

• What your solution must deliver to your clients in order for it to serve your clients and you

• 5 key questions that will help you determine what kind of high value, high profit solution is right for you

• Tips for setting your price - you may be surprised

• Successful sales strategies that have worked for Bernadette and her clients - and how to use them depending on what type of offering you’re creating

• Why you MUST NOT reinvent the wheel when you’re aiming for a big income leap - and how to link what you’re doing now to a high value solution

Exercises and assignments you can use to get past your limiting beliefs about sales and selling

• And much more.

Ready to join me - so you can finally take hold of that Breakthrough?

Reserve your spot here: http://www.clientmagnets.com/bigincomeleaps/

No matter how well-written your sales letter, your prospects will have objections. It's a normal part of the psychology of sales. Your sales materials must not only understand that people will have objections, but what they are and how to overcome them. In order to help you get into the right frame of mind, let's take a look at some common objections and how to address them. Once you've started thinking about objections, it's relatively simple to anticipate and overcome them!

It's up to you to fill in the blanks and overcome client objections.

It's up to you to fill in the blanks and overcome client objections.

Why are You Doing This?
If your family is anything like mine, you grew up with the old adage: "If it sounds too good to be true, it probably is." In a desire to create a compelling sales letter, many people make their product or event sound too good to be true. This creates an immediate objection for many prospects. If your product or event sounds too good, your prospects may wonder why you're offering it.

One great example of this that I've seen before is a colleague who was offering a real estate seminar about how he made so much money in real estate. His prospects wondered "if you're making so much money in real estate, why tell me about it? Why not just keep your secret and carry on making money?" He had to overcome this objection in his sales letter. Be mindful of this if you're offering something that sounds too good to be true.

Why are You Making it So Cheap/Expensive?

Price can trigger major objections. High prices create obvious objections, but low prices can also create objections. For example, if you set a high value to justify your price, and then offer your product or service significantly below your value comparison, your prospects may wonder why you're offering it so cheap.

Alternately, if your audience thinks it can get something cheaper somewhere else, they may wonder why your product or event is so expensive. It's your job to recognize what your prospects will think of your price, and overcome any potential objections.

Why Can't I Get the Same Thing Elsewhere?

Even if you establish that your product or event is wonderful, your prospects may still wonder why they can't get the same thing somewhere else. If you're selling a product via mail order, for example, you'll have to explain to your prospects why they shouldn't just go pick up something similar at a local shop. The same thing goes for information products or events - you've got to differentiate why your product or event is unique.

Why You?
Finally, there's the common objection about who you are, and why you're qualified to sell this product or service. If you're offering a new product or service, or you're reaching out to prospects who aren't familiar with your work, you've got to establish who you are and demonstrate your expertise. You have to prove that you're the best person to trust about your product or event. This is particularly a concern if you operate in a competitive field.

Learning to Overcome Objections
Ultimately, your clients may have many different objections about a broad range of topics and concerns. If you want to create effective sales letters, you've got to anticipate and overcome these objections. Don't try to ignore or sidestep potential objections. If you don't answer these questions in your clients' heads, you don't give them a reason to buy your product.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients www.clientmagnets.com.

What first catches your eye when you pick up a newspaper or magazine or when you pull up a website? My guess is that the big, bold letters printed across the top of the page first get your attention.

newspaperThat is the primary purpose and goal of a headline - to grab the reader's attention.

Creating headlines may take time, but it's well worth your while to spend time getting your headline right. People won't read the rest of your web page if they aren't drawn in right from the beginning.

One way to accomplish this is to create a headline that declares a big, bold promise. Headlines are at their best when they reveal the relevance and benefits to the reader up front.

Make your biggest promise and state your best benefit right away, in your headline.

Be thrifty with the number of words in your headline. The fewer and the catchier, the better. While it's easier to describe your offering in hundreds of words, people don't have time or the attention to read more than a handful.

If headlines prove to be daunting for you, Headline Generator Pro is a program that can generate a variety of suggested headlines for your promotion very quickly. Based on your answers to four simple questions, it creates headlines using tested and proven headline structures. You may not like some of them, but others are real gems.

Major companies pay big money to marketing experts for catch words and phrases that will make people stop and take notice. This program will cost you a lot less and save you valuable time.

When you construct your headline, include a pre-head and a subhead. The pre-head is the line right at the top of the page that flags those people you are targeting. This line needs to be really relevant to your target audience. For example, "Attention: Trainers, speakers, coaches, consultants, and therapists."

You can also use terms that describe what your target market is currently experiencing in your prehead: "Attention: Frazzled, overworked working moms." "Attention: 50-somethings who are going through a life change."

The sub-head is a mini headline that comes after the main headline. It enables you to elaborate a bit more on the headline. Use the subhead to add in some extra information about your offering and establish your credibility

Your subhead should follow naturally from the headline, keep people reading, and lead them into the body of your squeeze page.

Take the time to create compelling headlines. Pay attention to what you say and how you say it in your headlines so that you will get your visitor's attention. Once you have their attention, you can present the finer details of your offer. The more they read, the more they'll want to be involved with you.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients www.clientmagnets.com.

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safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.