Posts Tagged ‘sales strategy’

Do you have excited, hungry prospects – knocking at your doors, just waiting to get a piece of what you have on offer?     Or does it feel more like your prospects are suffering from a touch of sluggishness, or a loss of appetite for your offerings?

Buy

Give your prospects enough compelling reasons to want to buy.

Your prospects should be jumping at your product, and if they are not, it's time to do some serious "tweaking" to your current marketing efforts.

Step 1:   Give Your Prospects A Reason To Buy

Let me ask you — Are you motivating your prospects enough, or in the right manner so that they want to buy what you're offering? If your prospects aren't acting, perhaps you're not giving them enough compelling reasons to do so.

Here are some questions you can ask yourself (and answer them honestly) to discover new ways to motivate your prospects …

•      "How can I present my product or service differently?"

•      "How can I ask my prospects, in a new way, to change the way they operate, to do things differently?"

•      "What alternate forms of motivation can I explore?"

•      "How can I communicate the rewards differently?"

•      "How can I more clearly communicate the high cost of doing things the old way to my prospects?"

•      In short, "What do I need to do differently?"

Step 2 :   Get Clear About The End Reward

For the benefit of yourself and your prospects, it can be helpful to paint a mental picture of the end reward.   Often, prospects cannot be motivated to purchase unless they can gain a solid grasp of how their lives will change once your product or service is integrated.


Step 3 :   Challenge Negativity, Focus on the Positive

Often, our human nature dictates that when we come upon an obstacle, or obstacles, we tend to fall into dialogue that sounds like, "It's hard," "This is difficult," or, "It's impossible."

Many times, conversation among professionals can further negative attitudes about obstacles.   If you're hearing things like, "No one's moving right now," "Nobody takes professionals like us seriously," or "They don't know what they're missing," you run the risk of being pulled into that mindset.   And from that mindset springs prospect inactivity.

This phenomenon has been referred to as the "conspiracy of mediocrity," and there's really no better way to describe it.   After all, what better way for your competition to pilfer success than to convince you that your own hopes of success are unlikely to be realized.

When you encounter these attitudes, it can be helpful to remove yourself from the pervading negativity, and to instead focus on how you can make your company the one that's breaking through that negativity.

Don't allow yourself to be sucked into the conspiracy.   In order to reap rewards for you (and your clients), it's imperative that you begin to challenge common beliefs that pervade the air of your particular niche.   Determine for yourself whether a principle is true or false.

If you want to motivate your prospects to buy, you must relieve them from the burden of listening to the same old song.   You must play a new tune, change the key, or even invent a new type of music.   If you take the time to really listen to what they're asking for, and answer those needs, it won't be long before they're back on their feet, feeling better, and jumping on your bandwagon (which is, by the way, quite handy at steering around those pesky obstacles).

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

The thank you page is one of the most overlooked places of real estate on the web.

That quote, from one of my mentors, Yanik Silver, speaks volumes. There is so much opportunity to promote more business and further your relationship with a new client on your thank-you page.

That client has just indicated that they trust you by opting in to your offer. Signing up to your list is a sign that they want to hear more from you.     Don't let them leave wanting; offer them even more before they click off your thank-you page.

When developing your thank you page, think about what you can do to increase your client's involvement. Marketing research has shown that the more people are involved, the more likely they are to buy - again.

That's one reason companies hand out scratch-off cards with prizes or discounts hidden beneath the ink. It's called an involvement device. When someone physically has to do something, it increases their involvement, which increases response and increases conversion.

The content on your thank you page needs to be relevant to your target market. Think about what you want them to do next, where you want them redirected to, and if there's an opportunity to make them another offer.

There are several key ways you can accomplish this.

•      Make another offer. While letting the client know you're glad they signed up, also let them know about another offering. Make a special offer. Offer a special prize or a special bonus that new clients will receive, but only if they sign up there and then.     Remember to use language that encourages action.   For example, "This is the only time you will see this offer. It's for new subscribers only and you won't have access to it again."

•      Ask for more information. Once a new prospect joins your list, ask them to describe their biggest problem. You can then direct them to other offers you may have to help with the problem, or develop that new offering if you don't have one.

•       Create a "tell a friend" campaign. Invite people to tell three friends about your offering in exchange for a special bonus. "Congratulations. Your place on the call is reserved. But just before we continue I would like to offer you this free gift…….."

Everyone who opts in helps you spread the word to other people. This will make a massive difference to your opt-ins and really help to increase your list. You can automate this process using Viral Friend Generator software.

When saying "thank you", the key is to include only one of these options on your page. Either attempt an additional sale by making another offer, ask new clients for more information, or create a tell-a-friend page.

Any one of these options added to your thank-you page will start increasing your sales immediately.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

Do you know what the most valuable page on your website is?

It's not your "About Me" page. It's not your "Testimonials" page.

It is the page where people give you their contact information and purchase your products or programs. That is the goal of your business.

To achieve that goal, you need to get people to opt-in. Nothing else can happen until they do this.   That is why the design of the page where they opt-in - your squeeze page - is so important.

Getting your prospects to hand over their contact info isn't always easy, but if you focus on your squeeze page set-up, you will successfully obtain client information, build your list and make sales.   Use my tips below to maximize the effectiveness of your squeeze page.   These strategies work!

•      Make your homepage a squeeze page

To get maximum results, make your squeeze page your homepage. This will lead to a significant increase in your opt-ins and in your list.

•      Model successful squeeze pages

To get ideas for your new home page, model other successful squeeze pages. Look at other people's pages with new eyes. Emulate the elements that make them successful while using your own unique copy that speaks to your own target audience.

•      The important information should appear within the browser window

The pages that are most attractive give the most important information at the top, without having to scroll down. Everything your visitors need to see should appear within the browser window in front of them. Don't make them have to "lift a finger" to find the best of what you have to offer.

•      Use headlines and bullets to present your message

Announce your best information in the area that most people notice first – the headline. Develop a headline that will grab your visitors' interest and get them to stay online to hear the rest of your message. Use a prehead and a subhead to deliver your best copy.

Successful pages don't include one long paragraph of copy after another. A successful squeeze page presents its best content as great mini headlines in a bulleted format.

•      Make big, bold promises

Use numbers within your bullet headlines. State that you're going to solve problems. Make big promises in your bullets. You've done the research, campaigns and surveys to determine what your target audience wants, now highlight that information in your bullets.

•      Make a personal connection

Your target audience want to know who you are.     Don't keep your personality a secret. Make your squeeze page personal. People buy people. Although we're all speaking virtually, on Twitter and on teleseminars, people want the personal human connection.

They want to know you. They want to see the person behind the site. At the very least, include a photograph of yourself. Add audio and video to increase the personalization.

•      Use a thank you page

Don't lose that personal touch once your visitor has opted in on your squeeze page. Your thank-you page is a great place to further your relationship and offer your new client even more. You could make another sale just by asking for it on your thank-you page.

•      Remove Navigation Bar and Banner

There are a couple of web page staples that should not appear on a successful squeeze page. These items do nothing to help you get people to opt-in. So, strip out the navigation bar and ditch your banner. They should not be on your squeeze page.

•      Test, measure and improve your conversation rates

Make sure you test and measure your conversion rate on your squeeze page. Find out how many visitors are actually buying into your offer. Regularly measuring your conversion rates will tell you what's working and what isn't on your page.

When you apply at least one of these tips, and you will see an improvement in your conversion.

Make a checklist and work through it. Improve your squeeze page one component at a time and you'll be in a much stronger position – I promise!

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com

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safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.