Posts Tagged ‘social media’

Social media is a fantastic way to promote events, your business, your services or anything that might be relevant to your followers. You can use social media to help promote existing events, plan new events or as a supplement for other methods of promotion. With the right techniques, you can spread the word quickly via social media and reach far more people than you would with traditional promotion techniques.

Using Social Media as a Supplement to Other Advertising Avenues
Social media works great as an advertising technique by itself, or as a supplement to other advertising avenues. When you use social media, you can instantly reach out to hundreds, thousands or tens of thousands of people via instant social media "lists." This enables you to reach users via various social networking techniques, but it doesn't capture people who don't use social media.

Social media promotion works best in conjunction with other advertising avenues. Social media is a great follow-up to an email list or physical mailing. In this way, using a multi-faceted approach, you can reach the maximum number of people via their preferred avenues. This enables you to reach out to people who use email but not social media, or people who will follow you via social media but are uncomfortable distributing their email addresses.

Rules for Promoting via Social Media
Promoting via social media is generally acceptable, but you should follow a few general etiquette rules when you promote. Don't promote constantly, and spam your followers with nothing but promotions. You need to provide value in your social media updates to your followers, and if your use of social media is entirely self-serving, you'll lose followers who see through your techniques.

Mix your promotions with useful information and other updates to avoid overwhelming your social media contacts. For example, you might want to promote calls no more than 10 percent of the time when you're using social media, and make sure you're contributing to conversations and providing useful information the rest of the time.

When you do promote, avoid doing it in a self-serving manner.   Find ways to work your promotion into conversation, and it will seem less self-serving and can actually help convey your personality to your followers.

Send Great Quotes to Twitter
One great technique for promotion is to Tweet great quotes. If you have a fantastic quote from an event or a call, Tweet it to your followers. If the people on your list like the quote, they will re-Tweet it to their followers. You could reach hundreds or thousands of people who aren't on your call if you send great quotes to Twitter, and your followers re-Tweet them.

Social media is a great promotion tool, but if you use it poorly, it can actually harm your marketing efforts. Remember, social media promotion works best in conjunction with other tools, so you can capture the maximum possible audience for your events, products or services.   Confine your promotions to a small percentage of your social media content, and avoid overwhelming your followers with self-serving promotion. Send great quotes to Twitter for your followers to re-Tweet, and you will grow interest about your product or business.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to learn more about her amazing Mastermind group, click here:

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Have you ever wondered what your clients are saying about your business? Would you love a direct line into your clients' minds; to know what they really want and what they're willing to buy?

Social media is a place where you can really get into the mind of your buyer.   You can dialogue with your clients and listen to what they are saying -   not only to you, but to each other. It's the perfect place for you to find out what your client's REALLY want.   And when you discover that, you can go to it – providing it to them!

1.   Identify "Hot Topics"
By listening and engaging in social media conversations you will quickly identify the "hot topics".   What are your prospects asking?   What do they need help with?

2.   Respond to Demand
Once you have the "hot topics" in mind, it's time to showcase how you can help your prospects.   Use these hot topics to create the content for your blog and social media updates.     Give your prospects the answers they're looking for.   Position yourself as someone who is in-the-know who understands popular concerns. Demonstrate your expertise in a way that inspires people to use your business or services.   Give your prospects what they want, when they want it!

3.   Create a "BUZZ"
Social media gives you a ready-made channel to generate buzz about your new content and offerings.   With platforms like Twitter, you can use "hashtags" to incite and track conversations about specific subjects and groups.   There are also search tools available that will enable you to easily track what people are saying about you, your "hot topics" and your content and offerings.

4.   Track and Evaluate Market Response
By tuning into the various social media platforms you make it easy to evaluate the response to your new product, content and business presence.   You can use the information to review the effectiveness of your offerings and continue to craft better-tailored content in the future.   It's also a way to determine what formats and delivery methods work best to reach your prospects and clients.

Facebook, Twitter, Digg and other social media networks are ready-made tools to help you in the quest to get inside the mind of your buyers. Use social media tools to track what people are talking about, and create timely content to demonstrate your expertise and the fact that you're €˜in-the-know.'

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at

StandOutSocial media provides a way for you to differentiate yourself from your competitors and other people in your industry. When you establish genuine relationships with clients and prospects, you become more than just a business; you become a friend and a partner. To fully utilize social networking and skyrocket your business, don't just provide a product or service; become integral to the lives of your clients and colleagues. This translates directly to business success in ways you can't duplicate through other techniques.

Over-Deliver to the Value of Ten
When you use social media to communicate with clients and represent your business, you can't just put in the minimum effort. To be truly successful in social media, my friend, Carrie Wilkerson recommends over-delivering to the value of ten. Invest in people. Pour value into their lives. Make your clients feel like they'd never dream of doing business with anyone else. Become so invested in your clients' personal and business success that you establish yourself as an irreplaceable resource.

Offer information, helpful advice and genuine caring. People can tell when you're being genuine or whether you're just saying what they want to hear. Providing genuine value to people - over-delivering that value - is the fastest way to win them as lifetime customers. Provide your clients with connections, resources and information. Don't just meet expectations and deliver the bare minimum. Over-deliver to the value of ten to really get people in your camp and build a loyal, reliable customer and colleague base.

The Law of Reciprocity
The Law of Reciprocity all depends on attitude. Under the Law of Reciprocity, you provide a ton of value to potential clients and business colleagues. When you do it in a way that feels genuinely connected, your clients and business colleagues will reciprocate. They'll come to you when they have something they can offer, or when they need something you offer.

The Law of Reciprocity is the spirit of giving. It isn't about asking "how can I make this work for me?" or "what will you give me if I give you this?" Instead, it's about giving to others, because this sort of genuine giving will inspire others to give back to you.

Over-Delivering Leads to Developing Business
When you firmly entrench yourself in someone's life and business, it becomes a natural next step for them to look to you when business opportunities arise. If you're already providing value to people, they'll naturally turn to you when they have an opportunity related to your field. It isn't because you've been asking them for their business. It's because you're proving that you're invested in their success, and people like to help people with whom they have a good relationship.

Over-delivering in social media is a way to differentiate yourself from your competitors, and from the other people in your industry. Build a personal relationship with prospects and colleagues; become indispensable to their lives; and watch your business success skyrocket!

When you become the go-to person in your clients' lives, you've created a successful business that will translate to new opportunities for you. Provide useful information, make connections and give to your clients selflessly, and you'll find them giving back to you!

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

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