Posts Tagged ‘success’

ideasfocusWhere do you start when you have all these great ideas buzzing around in your head? You probably feel that you don't have the time to start something new. But you also don't want to let the opportunities go by. The good news is that if you recognize that you have to do something to change that is already a step in the right direction. Now you just need to translate that into actions.

Getting out of the Starting Blocks

Often business owners have great new ideas that they want to implement but just don't know how to start the project. It may be a new product you want to add, a new website that you want to create or it could be an entirely new business venture. It may be that you are working at capacity and don't have the time to find and train up new team members.

A few years ago this was my experience. I knew I needed to start doing more online but I didn't know where to start. It was in the days before facebook and twitter. I was wondering if I should be focusing on my newsletter. Should I be writing more on my blog? Should I be creating new programs to attract new customers or focus on reselling to my existing customer base?

The more I thought about it the longer the list became. I sat at my computer and did some research into different options. The more I read the more confusing it all became. Each person had a different opinion on what to do and how to do it. All I wanted was a clear answer, where was I supposed to start? I knew that all of these things were important and that they were all great ideas, but what was going to make the biggest difference in my business now?

Back to Business Basics

As I pondered on these various strategies I knew there must be a way to simplify things. So I went back to the basics. I remembered there are three primary ways to grow a business. You can attract more leads, you can improve your sales conversions, or you can increase the average value of each order. Suddenly I knew where to start. Here are a few of the steps I followed that you can apply to your business:

• Take the 3 ways of growing your business and see how you feature in each category. Using sales statistics is one of the best ways to measure your level of success in each area. For me I was strong on leads but weak on conversions.

• Look at the areas where you are strong and see if you can pinpoint reasons why you have success in those areas. You could use similar tactics to improve on other areas where you are weak.

• Your weakest rating is where you should focus your attention first. Use this category to formulate your goals and objectives. For example: If your conversion rate is only 10% then make it your goal that you want to increase your conversion rate to at least 20% in the next month.

• Once you have your objective in mind then you can start looking at the tools and tactics you have at your disposal. You can ask yourself: How is my newsletter going to help me convert more leads, how will my blog posts help me convert more leads?

• Focus on just one or two things that will help you improve in that area. Don't try to do everything at once. Keep it simple and keep your objectives in the forefront of your mind.

With this approach you can be out of the starting blocks in no time. You start off with the big picture of what you want to achieve. When you have that in place then sorting through what will be useful or not becomes much easier.   You are no longer bombarded with a whole bunch of random ideas. Rather you can place each one into a category where it will help you move one step closer to achieving your goals.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients www.clientmagnets.com. Register FREE for access to her Stepping Up teleseminar series

Some people say there are no shortcuts on the road to success.

I say that for your business journey to reach a successful destination in the most efficient and effective manner possible, it's all about taking a shortcut. The whole idea is to save yourself valuable time on the way to realizing your goals.

Learning all you can from the resources available to you and investing in the right mentors, the right education and the right products is like taking a shortcut to your business success. Rather than randomly trying this and implementing that, you will save time and make more money by learning from those who already have the information you're looking for.

Why recreate the wheel when someone else has already invented it?

One of the best shortcuts you can take is to connect yourself with successful business people who are already getting the results you want to achieve. They've been there, done that and know what works and what doesn't. They are a vault of valuable information and resources that can swiftly propel you down that road to success.

combinationlockA wise person once told me that the road to success is like a combination lock. If you don't have the combination, that road can be long - and expensive. All you need is the combination that unlocks that vault.

Those people who already know how to do something you want to do have the combination. They can unlock all the information you need access to. It makes more sense for you to pay them to give you the shortcuts than to spend months or years trying to figure it out on your own.

Time and time again, I invest in getting the combination secrets from the people who know them. I defy you to show me one successful person who doesn't continually invest in themselves and their education.

Taking a shortcut isn't cheating; you still need to pay to find out what the secrets are. This will require you to step up a bit and make both psychological and financial commitments and investments.

I had to do this a number of   years ago, when I invested $1,000 - which I thought an exorbitant amount of money at the time - to learn a special technique for launching new products.   Six months later I launched a product following the techniques I learned from that investment, and made more than $49,000 in sales.

Stepping up and paying for that shortcut really does pay off.

You simply need to get yourself through the psychological barriers that stop you from going down that path. You have to convince yourself that there is a shortcut to your goals, but that like everything that is worthwhile, it comes with a price.

You will discover that you will earn so much more revenue as a direct result of paying for that shortcut.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients www.clientmagnets.com. Register FREE for access to her Stepping Up teleseminar series

One of the biggest things that most often holds us back from achieving our full potential is permission to succeed, or the feeling that we're somehow not fully qualified to offer our advice and expertise to others. Have you ever felt that way?

Whether you're thinking of starting a high-end coaching program, marketing a new product or putting together a conference, the most valuable thing you can do for yourself is to give yourself permission to succeed. The people who achieve the most in life aren't stronger than you, or smarter than you; they succeed because they give themselves permission to try.
Mid-life business woman look at camera
Self-Doubt is Common, and Deadly To Your Success

Self-doubt isn't an unusual problem to face when we begin new projects, or undertake new endeavors. When we try something for the first time, there's always the question of failure. Sometimes people even wonder if they have a right to try what they're trying, as though only other people can undertake massive projects.

One of the best things you can do for yourself is give yourself permission to try the big things you want to try. Most people know a lot more than they think they know, and have a great position from which to strike forth and begin a new endeavor.

For example, if you've been in your business for ten years and have built your business from the ground up, you're absolutely qualified to talk to people about how to build a business like yours, or how to operate in your niche. The accumulated experience of those years is your qualification. You don't have to be a coach or a guru to offer something valuable; in many cases, your personal experience is the most valuable thing you can share.

Successful People are Ordinary People Too

It's important to understand that successful people aren't magical, or special in some way that you're not. Successful people are ordinary people, too. Successful people typically have talent and know-how, but the key factor that sets them apart is a willingness to actually do the things they do; not a unique qualification or special asset that other people don't possess.

For me, joining Yanik Silver's mastermind group was extremely valuable, because it quickly became clear that Yanik, one of the most successful people in his field, is just an ordinary person. He's got a lot of talent and know-how, but he's still a flesh-and-blood human like the rest of us. Getting to know Yanik was the key to realizing that an ordinary person can do wildly successful things, such as starting a high-end coaching program or organizing huge events.

Don't make excuses to avoid starting your new projects. Don't wait until tomorrow, or next week; don't wait until you've taken that class or landed that big client.

These are all excuses that self-doubt uses to prevent you from succeeding. Do yourself the biggest favor of all: give yourself permission to try the important things. It doesn't matter if you're just an €˜ordinary person.' We're all ordinary people. It's time for you to really start creating your own success!

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