Posts Tagged ‘targeted marketing’

Do you have excited, hungry prospects – knocking at your doors, just waiting to get a piece of what you have on offer?     Or does it feel more like your prospects are suffering from a touch of sluggishness, or a loss of appetite for your offerings?


Give your prospects enough compelling reasons to want to buy.

Your prospects should be jumping at your product, and if they are not, it's time to do some serious "tweaking" to your current marketing efforts.

Step 1:   Give Your Prospects A Reason To Buy

Let me ask you — Are you motivating your prospects enough, or in the right manner so that they want to buy what you're offering? If your prospects aren't acting, perhaps you're not giving them enough compelling reasons to do so.

Here are some questions you can ask yourself (and answer them honestly) to discover new ways to motivate your prospects …

•      "How can I present my product or service differently?"

•      "How can I ask my prospects, in a new way, to change the way they operate, to do things differently?"

•      "What alternate forms of motivation can I explore?"

•      "How can I communicate the rewards differently?"

•      "How can I more clearly communicate the high cost of doing things the old way to my prospects?"

•      In short, "What do I need to do differently?"

Step 2 :   Get Clear About The End Reward

For the benefit of yourself and your prospects, it can be helpful to paint a mental picture of the end reward.   Often, prospects cannot be motivated to purchase unless they can gain a solid grasp of how their lives will change once your product or service is integrated.

Step 3 :   Challenge Negativity, Focus on the Positive

Often, our human nature dictates that when we come upon an obstacle, or obstacles, we tend to fall into dialogue that sounds like, "It's hard," "This is difficult," or, "It's impossible."

Many times, conversation among professionals can further negative attitudes about obstacles.   If you're hearing things like, "No one's moving right now," "Nobody takes professionals like us seriously," or "They don't know what they're missing," you run the risk of being pulled into that mindset.   And from that mindset springs prospect inactivity.

This phenomenon has been referred to as the "conspiracy of mediocrity," and there's really no better way to describe it.   After all, what better way for your competition to pilfer success than to convince you that your own hopes of success are unlikely to be realized.

When you encounter these attitudes, it can be helpful to remove yourself from the pervading negativity, and to instead focus on how you can make your company the one that's breaking through that negativity.

Don't allow yourself to be sucked into the conspiracy.   In order to reap rewards for you (and your clients), it's imperative that you begin to challenge common beliefs that pervade the air of your particular niche.   Determine for yourself whether a principle is true or false.

If you want to motivate your prospects to buy, you must relieve them from the burden of listening to the same old song.   You must play a new tune, change the key, or even invent a new type of music.   If you take the time to really listen to what they're asking for, and answer those needs, it won't be long before they're back on their feet, feeling better, and jumping on your bandwagon (which is, by the way, quite handy at steering around those pesky obstacles).

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at


Conscious individuals still want to do business and sell things, but they don't want to sacrifice their values.

In business as well as in society, there's a growing movement toward a more conscious type of individual. More conscious individuals still want to do business and sell things, but they don't want to sacrifice their values. The move toward a more conscious society is reflected in the changing face of today's entrepreneur. This growing segment of the business population requires a different marketing technique than the businessman of yesteryear. Successfully marketing to these individuals enables you to tap into a segment of the business world that is growing quickly and currently under-marketed.

The Changing Consciousness of Our Society
As a society, we're moving away from the consumable-driven businesses of yesteryear and toward a growing concern with renewability, sustainability and values. A growing number of individuals and businesses are focused on more large-scale things, such as our health, sustainable resources and big-picture concerns. These people consider not only their bottom line, but how doing business is going to impact their community and their world in the future.

In short, we're moving toward a more conscious type of world, in an individual, societal and business sense. A growing number of successful businesses are run by this type of conscious entrepreneur, and this demographic represents an important target in the business and marketing world.

The Value of the Conscious Entrepreneur
The old mentality was that marketing to this type of conscious entrepreneur was a lost cause. Yesterday's marketing professionals believed that these individuals have a poverty-mentality, and that they're unwilling to spend money on events, conferences, classes or courses. The old belief was also that this was an extremely small segment of the population, and it wasn't worthwhile to try to reach them.

Today's successful marketing firms are just starting to realize that this segment of people represents a growing portion of our population. Today's smart businessman does have the money and is willing to spend it on the right event, product or service. Further, these individuals aren't currently well-marketed, as the old marketing techniques are a turn-off for the conscious entrepreneur. This means that people who master marketing to this demographic have what is essentially a captive audience of people who aren't being reached by many other techniques, and who are well-qualified prospects for the right product or service.

How to Market to a Conscious Entrepreneur
The key to reaching this type of audience is to avoid the hypey sales-talk type of copy, and instead focus on forming an emotional bond and speaking the language of these individuals. The people in this demographic are concerned with sustainability, renewability and overarching concerns that affect our society as a whole. Marketing your product or service in these contexts is the best way to reach these individuals.

Speak directly to the conscious entrepreneur. Come from a place of heart and sincerity. Show them that you share their values, and demonstrate how your business and you as an individual adhere to those values. When you come from a place of authenticity and speak directly to these individuals, you'll really be able to connect with this demographic, and that will lead your business to a new level of marketing success.

Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients. Register FREE for instant access to her Stepping Up teleseminar series

How To Set Up Your Business So the Media Contacts YOU


Recent studies show that 79% of all major media find their resources and story ideas from blogs and the Internet. So, yes, the major media really will call you… but only if your web presence has instant credibility and the ability to stand out from the crowded pack.

On this call Bernadette is joined by Suzanne Falter-Barns. You’ll learn how to attract calls from some of the biggest media available today, as well as major publisher book deals.

Join us for this call!!


Tuesday, 31st August, 2010, 8:00pm UK Time (3pm EASTERN, 12 noon PACIFIC)

TOPIC:   *How To Set Up Your Business So the Media Contacts YOU*

This call is FREE for my hundreds of Marketing Mastermind and Stepping UP! members. They also get the CD and transcript of this call at no extra charge, plus a tonne of other member benefits – such as access to our online members forum.

Not a member?   Then join the Marketing Mastermind Group today so you can take advantage of this call and all the other member goodies each and every month.

I look forward to "meeting" you on our call.

Best Wishes

Bernadette Doyle

PS - Even if you can’t make the call, all Mastermind members receive a FREE CD of the call as well as a digital version of the audio and transcript! Take advantage now.

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safe and secure Your privacy is our #1 priority and your details will not be sold, given, traded or rented to anyone else.