Posts Tagged ‘Words Of Inspiration’


Support from family and friends can prove to be invaluable.

If you are a solo entrepreneur, so often the only people you have to bounce ideas off are your family or close friends. Do they really understand what your business is about? Can they give you with the right type of advice or encouragement when you need it? Or do you have to try figure out everything on your own? Would they be interested in attending a workshop with you and would it be worth it?

Here are some thoughts and real life scenarios on the subject.   See what you think …

Your family members are often the people who provide you with encouragement when you need it, so it's useful for them to understand more about the business model you are working towards.

That way when you ask for input or are debating about whether to implement a certain strategy in a certain way, you have someone who understands the principles of what you are trying to do giving you feedback.

I often encourage my clients, that if they have a partner they want to bring along to my workshops, they should do so. So many of my clients are solo entrepreneurs and it can be difficult always trying to figure out stuff on your own. If your partner or member of your family understands something about your business model, they can help you to brainstorm ideas and remind you about some of the principles if you are unsure of your next step.

They may get so excited your business that they may choose to get more involved and help you with aspects of your business. This was the case for two of my clients.

Firstly,   let's talk about Jane.   Jane brought her 15 year old son to one of my workshops. He was the youngest participant of the group. Like most teenagers he is highly computer literate and enjoys creative design work. But the benefit to Jane is now when she talks about her business strategies he knows exactly what she is talking about. He has also helped her design the cover for her first product and a banner to place on her web page.   Then there was Gail.   She also brought her partner along to a workshop. Gail reflects that it is so great that he now understands more about her business. He's quite technically minded so has been able to help her with the technical aspects of running her websites. Because he understands the principles of her growing information empire, he is often the voice of reason for Gail. He is the one encouraging her to price her programs at their true value and to think bigger.

So as you can see from these examples, there can be some great reasons to get family involved in your business:

Reason #1: When they understand the business model you are working towards and why you are doing what you are doing, it is like getting them onboard as a partner.

Reason #2: Understanding the business principles means that they can be a sounding board for ideas and strategies that you want to implement.

Reason #3: They may have talents or skills that you can use in your business and they may want to get more involved in it because they want to see it succeed.

Reason #4: As a solo entrepreneur you need encouragement from time to time. A partner or family member who understands your business will be able to provide the right kind of encouragement.

It makes running your own business so much easier when your family or partner is on board with you. Their encouragement and input can prove to be invaluable when you need a sounding board for implementing ideas and strategies.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

It's important to have a work/life balance.

It's important to have a work/life balance.

Do you sometimes feel that if you work one less hour your business might fail? Do you feel that putting in long hours is essential to succeed? I used to believe that. In fact that's how I used to work. But I don't believe that anymore. I found a better way to work, one that brings me more revenue and allows me more free time. If you can adapt this model to your business you will soon see that you also don't need to be working 80-hour weeks in order to be successful.

A Smarter Way to Work

There are many successful business people who will tell you that success demands sacrifice. They tell you to sacrifice your time, energy and knowledge if your want to build a successful business. You need to sacrifice time with your family or time for recreation. They also tell you that the sacrifice is worth it.   Yet as many people know and have experienced, this isn't always the case. Business people that put in the long hours often end up with strained family relationships, simply because they were never around. Now if your family and friends are important to you (as they are for me).   If you value your leisure time and want to enjoy a more balanced lifestyle then you need to take a different approach to business. Building a business around the "information empire model" is one way in which your business can really start to work for you.

I believe that you have unique talents, knowledge and expertise. I believe that if we hone in on those skills we will find gold nuggets of such incredible value. You can then use that value to grow your business with far less effort than what the long hour strategy demands. One of my clients Mary is a coach who specializes in working with creative people to grow their businesses. When I asked her why she wanted to attend my workshop on building an information empire she had an interesting answer. She said that she was coaching, but she never had enough clients or enough revenue. She was barely covering her costs yet it felt like pure hard work. She had taken on a house mortgage and she knew that she had to get serious about making money. She had to find a smarter way to generate revenue that wasn't such a slog. Mary attended the workshop and implemented some strategies. A short while later her business started to turn. Now it is working for her and instead of Mary having to put in all the hard work and long hours.

Why Long Hours aren't always best:

•      80 hour weeks do not guarantee success. You can be putting in all the hard work and still not be getting the results you want.
•      Working long hours takes you away from your family and isolates you from social circles. This can have a negative impact on your emotional health.
•      Working long hours usually cuts into your leisure time when you should be exercising or doing things to maintain a good level of physical fitness and health.
•      Hard work is an admirable work ethic, but it is only effective if it is coupled with working smart at the same time.

There is a common belief that long hours and hard work are the only way to be successful in business. Yet I believe that there is a better model for success. When you start to learn the value you bring to your business and create an information empire, you can get your business to do the hard work for you instead.

Do you realize just how much your knowledge is worth? You are the first and most important part of your business. Do you realize just how unique you are? If we were to sit down to chat and I asked you about your life and business experience I doubt it will be a carbon copy of what someone else has shared with me. You are absolutely unique, I'm certain of that. Perhaps the issue is not whether you can charge a certain amount for your services or products. It is rather just how much faith do you have in your uniqueness?

A while back, on one of my teleseminar calls, I invited some clients to share their stories.   They had attended my information empire workshop and had implemented specific strategies as a result.   If you were on that call, you would have heard me speak with one of my clients, Gail.   During the interview, Gail revealed something very interesting. She said that it was some of the little things that actually highlighted how she valued herself (or under-valued herself).

Gail is a life coach who works with professional and amateur golfers. She helps them to improve their mental game. One of the things Gail realised in coming on the workshop was how many little things she was doing to please clients and other people. She wouldn't think twice of driving out to clients or travelling to a seminar. It wasn't that those were bad things. But when she heard me talking about doing business on my terms, that I ran the workshop in my home town because it was convenient for me, she wondered why she'd never considered that for her business. Gail realised that she had personal beliefs that were undervaluing her business as a result.   She realised it was possible for her to work on her terms. She just needed to value her uniqueness and what she was offering her clients.

LOrealBecauseYourWorthItScr-300x224I love the tag line in the Loreal adverts that say €˜Because I'm worth it!’ That's what you need to be saying to yourself. Have more faith in your uniqueness.

Developing Faith in your Uniqueness

•      Are you pricing your products low because you think that will attract more clients? Is that their true value? Or should they really be at a much higher price level?
•      Do you find yourself bending over backwards to accommodate clients? Is that really beneficial to your business or could you be doing things some other way?
•      Do you question why people would want to pay to listen to you or buy your products? If that is the case it's a sure sign that you don't have much faith in your uniqueness.
•      Do your personal beliefs sometimes make you hesitate to take a step forward in business?
•      Is there a mentor or coach you could work with that can help you find your true value as part of your business? Sometimes changing the small things can make a big impact on the way you do business.

You are the first essential element in building your business to greater heights. Your knowledge is unique to you and because of that it has a value. If you question what to charge or if you can really set certain systems in place then maybe it's your beliefs that need changing. Have more faith in your uniqueness. It is on that that you will build the value of your business.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at

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